Simpli.fi

John Horn, CEO of StubGroup In this engaging interview, we dive into how AI is transforming digital advertising, making ad targeting and personalization more effective and streamlined than ever. From leveraging data to achieve higher quality leads to finding the balance between automation and human intuition, this conversation explores the evolving role of AI in marketing. Discover the practical ways AI is being used to deliver relevant ads, enhance customer targeting, and optimize campaign performance—plus a few must-have tools for marketers looking to step up their AI game.

Brandon Lutz, B2B Marketing and Offline Media Expert, returns to Simpli.fi TV to explore the untapped potential of programmatic audio for B2B brands. In this episode, he discusses why audio should be a key component of a marketing strategy, highlighting its advantages in audience targeting, cost efficiency, and brand storytelling. Brandon also explains the benefits of using a DSP to manage audio inventory across multiple platforms instead of relying on direct deals. Tune in to learn how to measure impact through brand lift studies and pixel-based attribution, and discover why programmatic audio is a smart investment for B2B advertisers.

Matthew Kilmurry, Founder & CEO, Intrinsic Digital Join us for an insightful interview with David McBee and Matthew Kilmurry as they dive into the transformative power of AI in location-based marketing. Discover how AI has revolutionized creative processes, enabling local businesses to compete with national brands. Learn about the impact of AI on localized content, streaming TV advertising, and the future of digital marketing. Don't miss this engaging conversation filled with innovative strategies and real-world examples that showcase the potential of AI in the marketing landscape.

Natalie Bruno, Director of Revenue Strategy at January Spring In this episode of Simpli.fi TV, Natalie Bruno talks about the transformative power of programmatic media in digital marketing. Natalie shares how her company coaches agencies and publishers to create successful programmatic campaigns by focusing on strategic planning, leveraging first-party data, and using innovative tools like lookalike audiences and geofence conversion zones. The discussion highlights common pitfalls in digital strategy, the advantages of streaming TV advertising, and the future of digital media as shaped by AI and data-driven decision-making.

Behdad Jamshidi, CEO of CJAM Marketing In this insightful interview with Behdad Jamshidi, we dive deep into the world of agency matchmaking. Behdad shares his journey from an unexpected career path to becoming a top expert in pairing businesses with the right marketing agencies. He offers actionable advice for agency owners on building stronger partnerships through effective communication, systems, and niche expertise. Whether you're an agency looking to scale or a business seeking the perfect marketing partner, this conversation covers everything from qualifying as a preferred partner to navigating the challenges of staffing and growth.

Shaun Whynacht, CEO of Blue Cow Marketing Unlock the power of AI in your marketing strategy! Join Shaun Whynacht, an expert in automation and client engagement. In this insightful episode, Shaun reveals how artificial intelligence is transforming the way marketers create personalized customer journeys, streamline ad campaigns, and build authentic connections at scale. Whether you're struggling with content creation, managing client interactions, or looking for fresh ways to engage your audience, this conversation is packed with practical tips and golden nuggets of wisdom. Don’t miss this chance to learn how AI can revolutionize your business!

Eric Elliott, CEO and Founder of VIP Marketing Eric Elliott discusses the shift in legal advertising from costly, less-targeted options like Google AdWords to programmatic advertising's granular precision. By leveraging tools like geofencing and demographic targeting, legal advertisers can target specific audiences—such as patients in hospitals or ideal referral law firms—with unparalleled accuracy. Elliott illustrates the effectiveness of these tactics through compelling success stories, including a law firm using Simpli.fi to precisely target referral partners and improve campaign renewals by demonstrating clear results.

Kevin Planovsky, Principal and Head of Growth at Croud, joins David McBee on Simpli.fi TV to discuss the evolution of media investments and strategies for navigating paid social, programmatic, and search channels in 2025. With over 15 years of experience, Kevin shares insights from his journey co-founding Vert Digital, selling the company to Croud, and scaling media planning efforts across multiple industries. He emphasizes the importance of first-party data, analytics, and AI in creating a holistic media strategy. This episode offers actionable insights for agencies and businesses looking to optimize their media investments.