Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Est. Listeners
Based on iTunes & Spotify (publisher stats).
- Per-Episode Audience
Est. listeners per new episode within ~30 days
10,001 - 25,000 - Monthly Reach
Unique listeners across all episodes (30 days)
25,001 - 75,000 - Active Followers
Loyal subscribers who consistently listen
5,001 - 15,000
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
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Recent episodes
EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO
May 2, 2026
41m 07s
EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting
Apr 17, 2026
32m 50s
EP 25: The Web Design Conversation Most Agencies Won't Have With You
Apr 1, 2026
30m 22s
EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights!
Nov 8, 2024
29m 27s
EP:23 Web Development Declassified - Are you being ripped off?!
Oct 11, 2024
33m 02s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/2/26 |  EP 27: Your Google Rankings Just Changed: AI Overviews and the Future of SEO | AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge. In this episode, we cover: – Why traffic dropped when AIOs launched (and why most people blamed the wrong thing) – The content strategy that ... | 41m 07s | ||||||
| 4/17/26 | EP 26: Paid Media in the Age of AI: Why Your Creative Is Now Your Targeting | Is AI running your paid ads, or running them into the ground? In this episode of Sip on This, Naj, Emad, and Matt break down what's really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you're still doing things the old way. From $411 clicks to hidden search terms, the platforms are changing fast. In this episode, we cover: - How paid ads specialists are shifting from media buyers to "signal engineers." - Why are creatives now the ... | 32m 50s | ||||||
| 4/1/26 | EP 25: The Web Design Conversation Most Agencies Won't Have With You | Is your website holding your business back? In this episode of Sip on This, Naj, Emad and Andy break down what it really means to have a website that works as a growth engine (not just a pretty face online). If you're spending money on SEO, paid ads, or social media but still not seeing results, your website might be the problem. In this episode we cover: - Why cheap websites can cost you more in the long run - What a "growth engine" website actually looks like under the hood - Core ... | 30m 22s | ||||||
| 11/8/24 | EP 24: PREPARING FOR BLACK FRIDAY - A Digital Marketing Agency's Insights! | The biggest sale of the year is almost here! Mark your calendars for the 29th of November or maybe even earlier as there is a wave of early deals predicted this year! As a business are you ready? In this episode of Sip on This, we discuss from a Professional Digital Marketing Company's POV Black Friday insights, tips, tricks, experiences and more! If you're a business, agency or someone wanting to buy this Black Friday this episode touches on all things about the BLACK FRIDAY SALE! | 29m 27s | ||||||
| 10/11/24 | EP:23 Web Development Declassified - Are you being ripped off?! | In this episode of Sip on This, host Najib and guests Andy and Huss our Web development team NERD OUT about the world of websites. They dive into how when the wrong tech stack is chosen for clients it can impact marketing campaigns, tracking, design and UX. As well as ethically selecting the right technology for specific web development jobs. When are these developers taking advantage of people needing websites just because they can? Listen to the full episode to hear the full conversat... | 33m 02s | ||||||
| 10/4/24 | EP:22 Crumbl Sydney DRAMA, Coles & Woolworths Sued?!, FAKE Mobile Games! | In this week's episode of Sip on This, host Bianca and guests Vic and Ryan discuss current marketing SCANDALS! From the Crumbl Cookie Sydney pop-up store drama where two young boys decided to pretend to be "Crumbl", bring back 800 cookies to AU from the US in their luggage to resell to the general public for $17.50.... to the impact and result of "Shrinkflation". The two MAJOR grocers Coles and Woolworths price scandal, are they getting sued for ripping their customers off?! And FAKE mobile g... | 36m 10s | ||||||
| 9/13/24 | EP:20 Why GOOD Office Culture Matters! A Peek Inside Our Office 👀 | Join host Bianca and guests, Anna, and Steph as they discuss office culture, team dynamics, and the importance of work-life balance. The girls all share insights and stories from previous workplaces and compare them to their experience at MMX. They cover fun office activities, the significance of open communication, and the role of managers in creating a supportive environment. | 33m 40s | ||||||
| 9/6/24 | EP:21 Does Local SEO ACTUALLY Work? | Welcome back to another episode of "Sip on This" NERD OUT edition. In this video Emad, Nav and Steph delve into the intricacies of local SEO, focusing on it's importance, challenges, and strategies for success. They discuss the evolving nature of local SEO, particularly for multistore businesses, and emphasise the need for consistency in information, localised content, and effective use of tools. They also highlight the significance of business verification, responding to reviews, and maintai... | 33m 21s | ||||||
| 9/6/24 | EP:19 Do Real PPC Experts Use The Google Recommendations? | In this episode of “Sip on This,” Matt, Cuan and Emad dive into various PPC topics, focusing on Google Ads recommendations, bidding strategies, and Performance Max (PMax) campaigns. They share their insights and experiences, discussing the pros and cons of following Google’s automated suggestions. | 24m 04s | ||||||
| 8/30/24 | EP:18 Answering Common Design Questions: With Our Creative Director! | In this episode, our Creative Director, Huss, answers some of the most frequently asked questions about design. Join Bianca, Naj, and Huss as they dive into topics like the importance of brand guidelines, overcoming rigid client guidelines, the role of a creative director in a marketing agency, and the benefits of landing pages. Huss also shares insights on balancing client requests with effective design and the significance of buyer personas in design. Whether you’re a designer, marketer, or... | 21m 18s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 8/23/24 | EP:17 Keeping Creativity Alive: Overcoming Creative Exhaustion | Join host Bianca and guests Ryan, and Andy as they delve into the challenges of maintaining creativity in digital marketing and everyday life. In this episode, they discuss the causes of creative exhaustion, the impact of repetitive tasks like seasonal promotions, and the importance of collaboration and inspiration. They also explore how companies can stand out with unique campaigns despite budget constraints and time pressures. They also discuss the impact of creative exhaustion in music and... | 36m 43s | ||||||
| 7/26/24 | E16: Unlocking Social Media Success: Expert Answers to Your Top Questions! | Welcome back to our podcast! In this episode, our social media manager takes the hot seat to answer the most burning questions about social media. From the best times to post to the importance of content quality, we cover it all. Whether you’re a business owner or just curious about social media strategies, this episode is packed with valuable insights. | 41m 58s | ||||||
| 7/19/24 | E15: Growing Up In The Digital Era: Gen Z's Nostalgic Reflection On Technology! | Join hosts Bianca and Ryan as they take a nostalgic trip down memory lane, discussing what it was like growing up in a world with limited technology and witnessing rapid technological advancements over the years. From playing outside and enjoying simple childhood games to the introduction of iPads and smartphones, they share their unique perspectives on how technology has shaped their lives and the lives of today’s younger generation. Tune in for a heartfelt conversation about the balance bet... | 34m 34s | ||||||
| 7/12/24 | EP14: Google Search Algorithm Leak: What we know! | Naj, Nick and Emad discuss the recent Google search algorithm leak and review some key findings. | 24m 22s | ||||||
| 6/21/24 | EP13: The Power of Emotion in Marketing: Creating Emotional Connections with Consumers | Emotions play a significant role in consumer decision-making. In this episode, we explore the power of emotional marketing and discuss strategies for creating emotional connections with consumers through storytelling and branding. | 48m 02s | ||||||
| 6/14/24 | EP12: The Evolution of Email Marketing: Strategies for Success in a Saturated Inbox | In this episode, we explore the changing landscape of email marketing and share effective strategies to cut through the noise and engage with your audience. | 36m 40s | ||||||
| 5/31/24 | EP11: The Power of Personalisation: Using Data to Deliver Tailored Digital Experiences | In this episode, we explore the impact of increased personalisation in digital marketing, discussing how businesses leverage consumer data to create customised experiences for their audience. | 25m 02s | ||||||
| 5/24/24 | EP10: The Changing SEO Landscape: AI And The Rise Of Video Content | The Changing SEO Landscape: AI And The Rise Of Video Content Attention spans are getting shorter and screen time is going up. In this week's episode, we discuss how the SEO industry is changing thanks to the rise of AI and video content. | 36m 14s | ||||||
| 5/17/24 | EP9: Word Travels Fast, Misinformation Travels Faster | Word Travels Fast, Misinformation Travels Faster In this week's episode, the Multimediax team unpacks the viral spreading of misinformation on social media platforms and the implications it can have on society. We dive into how user error and calculated algorithms combine to make a recipe for social media disaster. | 33m 07s | ||||||
| 5/10/24 | EP8: How To Plan And Prepare For A Cookieless World | A cookieless world is coming and it's waiting for no one. In this week's episode, we discuss exactly what this means for advertisers and how you can prepare your business now to ensure minimal disruption. | 27m 40s | ||||||
| 5/3/24 | EP7: Crafting Controversies: The Art of Influencer and Brand Publicity Stunts | In this episode, we take an insider look into the world of influencer and brand publicity stunts, unpacking the hidden strategies behind the not so "accidental" controversies. | 41m 46s | ||||||
| 4/26/24 | EP6: Balancing Your Budget: The Ideal Split Between Content Creation And Ad Spend | When budgets are tight, it can be tough to know which spend will get the best return. In this week's episode, we debate the importance of ad spend vs content creation for digital marketing success. | 35m 47s | ||||||
| 4/17/24 | EP5: Inside The World Of Influencer Brand Trips | Inside The World Of Influencer Brand Trips In this episode, we talk about all things influencer brand trips. From influencer selection to detailed deliverables, we dissect all the ins and outs behind the trips the internet loves to hate. | 19m 39s | ||||||
| 4/10/24 | EP4: To Degree Or Not To Degree: Pathways to Success in Marketing | School then university then job…? In this week's episode, we debate the importance of a degree for pursuing a career in marketing. | 20m 00s | ||||||
| 4/3/24 | EP3: The Illusion of Anonymity: The Story Your Online Activity Tells | Is your phone listening to you? In this week's episode, the team exposes the reality of online tracking and explores the ethics of marketers utilising your data. | 38m 58s | ||||||
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Chart Positions
3 placements across 3 markets.
Chart Positions
3 placements across 3 markets.