Small & Gutsy: Nonprofit Stories with Heart

In this powerful conversation, Dr. Laura Scherck Wittcoff sits down with Masha Merkulova, founder of CLUB Z, a national organization dedicated to educating and empowering Jewish teens to become articulate, knowledgeable leaders and advocates for themselves, Israel, and the Jewish people. Masha shares her remarkable personal journey from discovering her Jewish identity at age 16 in the Soviet Union to founding an organization that now serves over 200 students across the San Francisco Bay area, Boston, the tri-state area, and beyond. Who Is CLUB Z? CLUB Z is a national nonprofit organization dedicated to creating a network of educated, articulate Jewish teen activists with a commitment to Zionism. CLUB Z's mission is to raise modern-day Zionists who are knowledgeable leaders, equipped to advocate for themselves, Israel, and the Jewish people while addressing issues of bigotry and antisemitism head-on. The organization operates two primary programs. Basic Training is an entry-level monthly session covering foundational knowledge: Jewish peoplehood, Jewish indigeneity, Jewish rights, and Jewish power. There are zero prerequisites—students simply need to show up once a month and learn. These sessions are separated by age group, with eighth and ninth graders together, and tenth through twelfth graders together, allowing for appropriate peer bonding and connection across different schools in the area. For students ready to go deeper, CLUB Z offers Sacred, a formalized two-year advanced program that combines rigorous academic study with practical leadership development. Participants meet every other week for three-hour sessions where they build on foundational knowledge while developing debate skills, presentation abilities, public speaking confidence, and personal writing proficiency. The curriculum covers Jewish history, Israel history, and professional development—skills that have largely disappeared from traditional schools but remain essential for navigating the world. Masha's Origin Story Masha Merkulova's journey to founding CLUB Z began in the Soviet Union, where Jewish identity wasn't something you could openly celebrate. Born to a Jewish mother and Russian father, Masha discovered she was Jewish at age 16 when a passport office bureaucrat casually informed her that despite her Russian nationality on every school roster, her mother's name—Riva, daughter of Levi—made her Jewish. The revelation was stunning but detached. She knew it as a nationality, nothing more, with no concept that Jewish people faced discrimination or persecution. When she encountered antisemitism, she simply gave it back. It ended there. Everyone moved on. What Masha inherited instead was her Soviet upbringing's deep commitment to justice and her mother's quiet, unwavering knowledge of who she was. When the Soviet Union began to crumble, she explored Christianity out of curiosity rather than conviction, but that exploration revealed how disconnected she was from any spiritual identity. It wasn't until Masha moved to America and her son began attending a Jewish day school that she started genuinely learning what it meant to be Jewish. Then came 2005. While living in California, Masha began watching YouTube videos of Israel's Gaza disengagement—something that would forever change her trajectory. She watched Jews in blue hats dragging out Jews in orange hats or regular clothes. Both were crying. And Masha recognized something that stopped her cold: "What I am watching is a pogrom." Her Soviet identity, trained to recognize injustice and respond, clicked into place. She dove into education—every event, every book, everything she could access about Israel and Jewish history. And once you learn the story of Israel and how miraculous it is, Masha explains, you can't look back. For her, Zionism wasn't a slogan or a political buzzword. It was a movement of justice, a response to centuries of exclusion and persecution, a restoration of balance. Something happened to the Jewish people 2,000 years ago, and they never gave up. They never agreed to disappear. And now, with the restoration of Israel, the justice had been restored. Why CLUB Z Exists Years of volunteering in the San Francisco Bay Area, funding pro-Israel events on college campuses, gave Masha a front-row seat to a troubling pattern. She kept encountering bright Jewish students—kids who had attended Jewish high schools, gone to Israel, been part of youth groups and summer camps, received extensive Jewish education. And yet they didn't know basic facts. They couldn't explain the difference between the Independence War and the Six-Day War. They didn't understand what Zionism actually was. They had no foundational history. At the same time, Masha was watching something worse: these same educated Jewish students were being turned into anti-Israel advocates. Their reasoning was heartbreaking in its simplicity: "I didn't know Palestinians were suffering. I didn't know there were all these people." They had been given no context, no counter-narrative, no inoculation against the compelling stories being told to them on campus. Masha realized the solution wasn't to react after the damage was done. Prevention was cheaper and more effective. Why weren't we telling young Jews what the other side was saying? Why weren't we preparing them with information, context, and historical understanding? Why weren't we teaching them about the Palestinian narrative itself so they could understand what others believed and why? She began looking around the Jewish community in San Francisco for an organization doing this work. Federation. JCC. Hebrew schools. Nobody was having these conversations. The status quo was simply accepting that Hebrew schools would hire whoever was willing to take the job for minimum pay—no standards, no accountability, no meaningful education. Masha decided she couldn't accept that anymore. From Three Boys to 200 Students It started with her son bringing three of his friends together. Three boys. Masha began teaching them using a curriculum called "Israel and Jewish Identity" that she'd come into possession of—a framework that literally connected Jewish identity, Jewish peoplehood, and Zionism as three interconnected pillars. This became the foundation of everything CLUB Z would build. Word of mouth spread. Kids wanted more. They asked to meet bi-weekly instead of monthly. Then more frequently. Masha worked with a local JCC that had a beautiful Teen Center with no programming, and they welcomed CLUB Z to use the space. What started as an informal gathering evolved into something more intentional and structured. Today, CLUB Z operates across multiple cities with approximately 200 students currently enrolled (numbers fluctuate—last year they served over 400). The organization has grown because it fills a void that no other institution is addressing: the need for comprehensive, honest Jewish education that equips teens not just with information, but with confidence, community, and the tools to stand tall in their identity. What Makes It Gutsy CLUB Z is gutsy because it goes against the grain of everything in the current Jewish institutional landscape. Its very existence is a reminder that what we have right now doesn't work. By design, the organization is pushing back against systems that have failed to prepare Jewish youth, against narratives that have been allowed to go unchallenged, against the idea that teens should shrink from their identity instead of claiming it with pride. But CLUB Z is also gutsy in how it trusts young people. The organization believes that teens can handle complexity, nuance, and difficult conversations. They can learn about Palestinian narratives while maintaining their own. They can understand historical grievances and moral arguments. They can debate respectfully without compromising their beliefs. They can recognize propaganda without becoming cynical. And they can do all of this while maintaining their humanity and sense of humor. Perhaps most gutsy of all is CLUB Z's commitment to showing up for students when it matters most. When a student calls with a problem at school, CLUB Z doesn't just offer advice—they strategize with parents, connect families to legal resources if needed, and stay involved through resolution. When alumni face antisemitism on college campuses, CLUB Z is there. When a resolution against Israel comes up for a student government vote, CLUB Z has trained students to be in those spaces ahead of time, ready to speak up. The organization has built a safety net, and students know it exists. Teaching in a World of Misinformation One of CLUB Z's most critical functions is teaching students to recognize and counter propaganda. In a world saturated with misinformation, deepfakes, and algorithmically-driven content, young people need media literacy skills that go far beyond any single issue. CLUB Z teaches students to ask: Who are the reliable sources? How do you fact-check? What makes something intellectually dishonest? For example, when a student encounters an AP exam question asking them to calculate how Israeli bombing has affected global warming in Gaza, they need more than outrage. They need to articulate exactly why that framing is intellectually dishonest, why it's propaganda, and what the actual facts are. They need to respond professionally and factually, not emotionally. The organization partners with CAMERA (Committee for Accuracy in Middle East Reporting and Analysis) and maintains connections to sources in Israel and international media. In sessions, educators help students evaluate what's real and what's not. Students can post questions in private groups and get immediate feedback from educators and peers. And every single session opens with "what's happening in the news," allowing older students to help younger ones develop critical thinking skills in real time. The Power of Intentional Community One of the biggest surprises Masha has encountered is how little it takes to help a young person rise up—but how essential it is that the support be intentional. CLUB Z isn't just "come learn, go do." It's a community that says: we have your back. If you call us, we will be there to catch you. This matters immensely during the vulnerable teenage years. When a student faces an incident at school, they often call CLUB Z educators before they call their parents. Educators then work with families to make a plan before escalating to the school or other authorities. For college-aged alumni, the support continues. Students know they can reach out to their regional educator when they need guidance, when they face antisemitism, or when they need to make a strategic move. Masha is clear about why this matters: if you know you're going to stick your neck out, you don't want to be left hanging by a thread. Young people need to know that taking a risk doesn't mean being abandoned. Building Trust Through Transparency CLUB Z has also discovered the power of keeping parents informed and engaged. After each session, parents receive a detailed email summarizing everything discussed, including links to all videos shown and a series of 3-5 discussion questions designed to spark conversation at home. This seemingly simple practice has profound effects. Parents aren't left wondering what their teens are learning. They can have informed conversations at the dinner table. They understand the context and nuance their teens are being taught. If a teen comes home with questions or concerns, parents are equipped to respond thoughtfully. And if parents need support, they know they can call an educator to discuss how to handle a situation together. Dr. Laura notes during the episode that this creates a beautiful feedback loop: teens can go home knowing their parents understand what they're learning. They don't have to fear that their parent will overreact or dismiss their concerns. And that open communication, that sense of being supported at home and in the organization, fundamentally changes how young people navigate their identity and advocacy. Looking Forward When asked what's at the top of her wish list for CLUB Z, Masha doesn't say funding (though like all nonprofits, they need resources). She says people. She needs educators who are articulate, educated, and willing to invest their souls into these teens. It's not a typical teaching job. It requires presence, commitment, and a genuine belief in the work. She also wants the broader Jewish community—the legacy organizations, the philanthropists, the adult leaders—to wield their power on behalf of the next generation. Instead of allowing others to define Jewish terms and Jewish identity, instead of remaining silent while narratives go unchallenged, Masha wants to see adults step up and protect the space for young Jews to claim their identity with pride. But perhaps the most poignant wish Masha articulates is simpler: she wants American Jews to understand that no matter how assimilated or hidden you are, eventually somebody will ask you questions about who you are. You might as well know the answers. You might as well be grounded in your identity, connected to your people, and equipped with the knowledge and confidence to stand tall. How to Connect Website: clubz.org Instagram: @zionismforteens Email:masha@clubz.org YouTube Channel: CLUB Z has extensive educational content available on their YouTube channel Partner Organizations: - CAMERA (Committee for Accuracy in Middle East Reporting and Analysis): camera.org Small & Gutsy Mission Small & Gutsy is a 501(c)(3) nonprofit podcast spotlighting nonprofits and social enterprises with budgets under $10 million. The show elevates the visibility of small but mighty changemakers doing bold, passionate, and impactful work. Small & Gutsy has been ranked #8 on FeedSpot's Top 30 Social Impact Podcasts and #9 by Million Podcasts for Youth Empowerment episodes. Do you know a nonprofit doing incredible work? If you know of a nonprofit or social enterprise making real impact, nominate them to be featured on Small & Gutsy. Contact Dr. Laura Scherck Wittcoff at laura@smallandgutsy.org. Check out other episodes of Small & Gutsy at SmallAndGutsy.org.

Carlecia Bell, Executive Director of Phenomenal She shares the inspiring story of how Phenomenal She was born from a simple birthday club among friends and has grown into a transformative mentorship program serving young women of color ages 12–24 in the Federal Way and Des Moines areas of Washington state. Learn how Phenomenal She is, interrupting the school-to-prison pipeline through mentorship, life skills training, academic support, and mental health counseling. Key Topics Covered: **The Origin Story** - How Phenomenal She started as an informal "birthday club" among women celebrating each other - The inspiration from Maya Angelou's "Phenomenal Woman" - Building the organization with multiple co-founders who remain engaged on the board **Program Structure & Offerings** - Age range: 12–24, with programming focused on middle and high school girls - Multiple entry points: clubs (art, dance, STEM, cosmetology, entrepreneurship) that don't require prior commitment - Core mentee programming includes: - "Being a Better Me" group sessions with a licensed therapist (addressing self-esteem, confidence, and generational trauma) - STEM engagement and academic assistance with tutoring - Life skills and development curriculum (vision boards, financial literacy, banking basics, sisterhood, health and wellness) - Summer STEAM program: 6-week intensive with coding, aviation, dance, art, culinary arts, and farm-to-table experiences; $1,000 stipend upon completion - Outdoor adventure club (monthly) in partnership with Game of Life Mentoring and YETI **Recruitment & Access** - Referrals from probation counselors (diversion programs), school resource officers, parents, and community events - Visible community presence through tabling at school lunches and dance team performances - Free programming with food and transportation provided for Federal Way mentees - No barriers to entry—girls can join clubs before committing to full mentorship **Mentor Matching & Mentee Journey** - Intentional matching process using surveys from youth and parents/guardians - Initial meeting with mentor, parent/guardian, and youth to establish boundaries - Long-term relationships: mentors stay engaged with girls through high school and often into adulthood - Alumni return as instructors, dance coaches, and leadership volunteers **Cultural Competence & Safe Space** - Deliberate curation of instructors who are culturally relevant and can relate to girls' lived experiences - Parents are not permitted in programming—creating a dedicated youth-only space - Response to the lack of representation in schools and the misunderstanding of young women of color - Emphasis on trust-building with both youth and families **Leadership Pipeline** - Alumni brought back as instructors and art coaches - Internship opportunities (paid when funding allows) - Volunteer opportunities at six community outreach events annually **Board & Organizational Strength** - Diverse board makeup: licensed therapist, attorney, accountant/bookkeeper, entrepreneurs - Every board member also runs their own business, modeling entrepreneurship for girls - Entrepreneurship club reflects this value **Expansion & Vision** - Dream project: a dedicated clubhouse similar to the Boys and Girls Club or YMCA - Desire to expand to other locations (co-founders from Louisiana, Philadelphia, and other states report demand from their home communities) - Digital campaign: "Fuel Her Fire, Fund Her Future" focused on investing in young women with passion and potential **Current Initiatives** - Partnership with King County's Best Starts for Kids grant - Expanding into Highline School District (Des Moines, Washington) - Three times per week engagement with young women in programming - Focus on interrupting the school-to-prison pipeline --- Notable Quotes: *"They're brilliant. And sometimes just the lack of resources holds them back. And so we're able to be that connecting piece."* —Carlecia Bell *"The ability to be ourselves unapologetically and then also letting our girls know to do the same in spaces that they occupy. So not being afraid to have a voice regardless of what people think."* —Carlecia Bell *"In order to be a mentor and an effective one, one must care. You must care."* —Maya Angelou (quoted by Dr. Laura Scherck Wittcoff) Resources & Links: **Phenomenal She** - Website: www.phenomenalshe.org - Instagram: @phenomenal_she_ - Facebook: @PHENOMENALSHEISALWAYS - Digital Campaign: "Fuel Her Fire, Fund Her Future" **Small & Gutsy Podcast** - Website: SmallandGutsy.org - Rankings: #8 on FeedSpot's Top 30 Social Impact Podcasts; #3 and #9 by Million Podcasts for Top 30 Volunteer Podcasts and Youth Empowerment episodes - Contact: laura@smallandgutsy.org About the Host & Guest: **Dr. Laura Scherck Wittcoff** is the founder and host of Small & Gutsy, a podcast spotlighting nonprofits and social enterprises with budgets under $10 million. She is passionate about elevating the visibility of small but mighty changemakers. **Carlecia Bell** is a native of Monroe, Louisiana, and a financial and relationship management expert with 13+ years of leadership experience at a Fortune 500 financial services company. She is inspired by her husband, Winston Bell, who has dedicated 25 years to community service. Carlecia co-founded Phenomenal She to address the lack of mentoring programs available to young women of color in the Federal Way area.

Dr. Laura Scherck Wittkoff welcomes Ann Medlock and John Graham, the founders and leaders of the Giraffe Heroes Project—an organization that has spent over 40 years celebrating ordinary people who "stick their necks out" for the common good. From their serendipitous Superman movie meet-cute to building a global movement around courage, compassion, and community, Ann and John share how storytelling became their most powerful tool for inspiring action and creating change. Key Topics Discussed The Power of Storytelling Over Preaching - John's evolution: realizing that 10,000 years of human history—from Neanderthals to troubadours—proves that **stories inspire action** in ways speeches cannot - How storytelling bypasses the mind's objections and goes straight to the heart - The role of narrative in communicating core values and inspiring heroism Redefining Courage - Courage isn't gender-specific—it's something we all possess - Ann's bold stance: firing an advisor who claimed courage was a "man's issue" - John's journey: recognizing that emotional and spiritual courage are as powerful as physical bravery - Why physical courage (climbing mountains, dodging bullets) was easier than the emotional courage required for real change The Giraffe Heroes Project: Mission & Impact - Founded in 1981 by Ann Medlock as an antidote to violence and trivia in media - Nearly 2,000 giraffes honored across 30+ fields and 16+ countries - Seven overseas affiliates extending impact globally - Civil disobedience (à la Gandhi and MLK) is celebrated; actions must benefit significant numbers of people Collaboration Over Competition - The Giraffe Heroes school program is built on collaboration, not competition - Free, digital-accessible curriculum for teachers worldwide - The program transforms classrooms: creating "communities of learners" instead of isolated, competing students - The powerful bicycle story: a student's classmates cheer when he masters riding a two-wheel bike—something that wouldn't have happened before the program Education & Youth Empowerment - Over 2,000 classroom downloads; approximately 375,000 children reached through print materials - Materials available free at Giraffe.org/teachers (email sign-up only) - The US Navy uses the program in overseas schools - Cartoon characters "Stanley" (Stand Tall) and "Beatrice" (Be Tall)—giraffe twins—tell stories to 3-year-olds about bravery and caring - Grandpa and Grandma tell different versions to reach multiple learning styles - Teachers report that kids shift from isolated to connected when exposed to the program The Ripple Effect of Recognition - Many heroes don't see themselves as heroic and are reluctant to share their stories - Telling giraffe stories inspires not just the public, but the giraffes themselves - Real example: a small-town barber doing community work thinks no one is watching—until the story is told and volunteers and support arrive - Some giraffes report they considered quitting but were re-energized by hearing their own story shared Overcoming Barriers - **Funding:** The biggest ongoing challenge. Some funders prefer direct interventions (saving redwoods, backing candidates) over storytelling - Early federal grants supported classroom curriculum development (over $1M across 10 years) - Money and mindset: convincing people that purpose-driven storytelling is as important as tactical giving - The "lightweight" perception: early critics dismissed storytelling as trivial until results were undeniable The Love Story Within the Hero Story - Ann and John met at a writer's group in New York, 1981-1982 - Ann invited John to see the original Superman movie (somewhat reluctantly) - Their three-day courtship led to a 44+ year partnership - John initially thought the giraffe concept was "lightweight" but came to see Ann as a "troubadour for our times" - Wedding entry music: Superman theme - John writes the bylaws; Ann does the creative, bold work—"it works out well" Aging, Purpose, and Public Health - Doing good has measurable health benefits, especially for aging populations - Purpose-driven service is a form of preventive medicine - Ann is 92 years old and "not quitting"; John is 83 and still creating TikToks and short-form videos - Stories of older heroes: a woman in her 80s smuggling pharmaceuticals to Central American revolutionaries, organizing environmentalists and tribes in the Pacific Northwest - The Swiss watch metaphor: a life without purpose is like a watch with no hands—what's the point? Adapting & Staying Relevant - Evolution from LPs (33s) shipped to radio stations → print materials → digital access - Now on TikTok, Instagram, YouTube Shorts, and other social platforms - Constantly reinventing tactics and strategies while staying true to the 1981 mission - Not falling behind culturally is essential to remaining impactful The Dream: "Giraffe" as a Verb - Ann's top wish: for "giraffe" to become a verb—"Let's giraffe this!" - Similar to how "Google" and "Kleenex" became verbs - A measure of cultural penetration and lasting impact Global Scale, Tiny Budget - Working on less than $100K annually - "Tiny but mighty" organization with genuinely global impact - Known from North America to Singapore - Seven overseas affiliates amplifying reach Inspiration from Other Heroes - Ann draws inspiration from Nelson Mandela's autobiographies and insightful life stories - John's personal mantra: Robert Frost's "Two roads diverged in a yellow wood / I took the one less traveled by / And that's all the difference" - Ann's personal song: "Whatever Lola Wants" from Damn Yankees—she's created something from nothing and keeps iterating **Website:** Giraffe.org - **Teacher Materials:** Giraffe.org/teachers (free, digital, email sign-up) - **Contact:** Laura at Small and Gutsy (laura@smallandgutsy.org) - **Social Media:** Giraffe Heroes on TikTok, Instagram, YouTube Shorts **Ann Medlock** is a freelance editor, publicist, and writer who founded the Giraffe Heroes Project in 1981. She was named an Education Innovator by the National Education Association and received the Caring Institute's Caring Award. At 92 years old, she continues to lead the organization and develop new materials. **John Graham** is the Executive Director of Giraffe Heroes. A former US Foreign Service officer, he has worked on peace initiatives across Africa, Asia, and the Middle East. He has climbed Denali's north wall, hitchhiked around the world, and worked as a war correspondent. He and Ann have been partners for 44 years.

EverWalk is the brainchild of Diana Nyad and Bonnie Stoll, created to help all of us live longer, better, and healthier lives. Their mission and vision are to build community by walking side by side, leaving differences behind, and discovering the freedom that comes from striding together, instead of sitting hunched over a screen. EverWalk invites you to make the commitment to become your best self. Step outside. Look up at the magnificent sky, the strength of the trees, the beauty of the world around you, feel the rhythm of your own footsteps, and feel YOUR movement under YOUR own power, then you remember what's possible - you feel stronger, lighter, and more alive. And in that moment — with every step forward — you're one step closer to becoming the person you've always imagined yourself to be. These two amazing women literally walk the talk. Over the years, EverWalk has grown from a spark of an idea into a national movement, founded in 2016. They've hosted four seven-day, 135-mile Epic EverWalks, countless First Saturday EverWalks in Los Angeles, and community Service Walks in Key West with Habitat for Humanity. They've also led two EverWalk Journeys, and in 2024 and 2025, EverWalk partnered with a number of charities — including Walk with a Doc, the Plastic Pollution Coalition, Second Cut, and the Emergency Relief Fund of Humane World for Animals, combining the power of walking with the purpose of giving back. Every event is built on one idea: When we walk together, we leave our differences behind — and move toward something bigger than ourselves. EverWalk gathers the most cutting-edge articles about the benefits of walking. Scroll through their library to find out everything you want to know about why WALKING IS THE ANSWER. Website: www.everwalk.com For more podcast episodes: www.smallandgutsy.org

Michelle Etchebarren shares an inspiring journey from struggling single mother of four to founder of Attorneys in Motion, a groundbreaking legal tech company that transformed how law firms handle court appearances. But her story doesn't end there. At the ten-year mark of her company's success, Michelle founded the Attorneys in Motion Foundation—a nonprofit dedicated to supporting and empowering women-owned law firms and businesses. The episode opens with a striking reality: women make up just 39.51% of the 1.3 million lawyers in the US, and only 27% of women who graduate from law school go on to own their own law firm or become partners. The gender pay gap persists at every income level. Michelle speaks candidly about being the only female founder in her specific business space and how the legal industry remains firmly male-dominated. Michelle's origin story is one of resilience. Starting as a single mother with no resources, poor credit, and limited financial literacy, she worked in a law firm during the 2008 mortgage crisis. There, she inspired a young attorney fresh out of law school to start her own bankruptcy law firm focused on helping people recover from financial hardship rather than making false promises. Together, they built that firm from nothing—using creative, low-cost marketing strategies like county fairs and phone book ads—before Michelle eventually pivoted to build something for herself and her children. The breakthrough came when Michelle recognized a problem in the legal services industry: court appearance attorneys were still using outdated technology like faxes. Inspired by the Uber model, she envisioned an app-based solution where attorneys could instantly request coverage for court appearances. It took about a year to develop with web developers, but Attorneys in Motion became the first company to use technology in this way, eventually growing into a nationwide business generating millions in revenue. The COVID-19 pandemic hit hard. When courts shut down completely, the business lost millions of dollars. But this crisis forced Michelle into deep personal development work. She realized that while she had achieved financial success, she wasn't fulfilled. Her original "why"—providing for her four children—had evolved, and she needed a new, more powerful purpose. This realization, combined with her study of Napoleon Hill's "Think and Grow Rich," Viktor Frankl's "Man's Search for Meaning," and Tony Robbins' Business Mastery program, led her to a transformative insight: "The secret to living is giving. When you're working for a higher purpose outside of yourself, you're living purposefully." At the ten-year mark of her company, Michelle reflected on her journey and the isolation she had experienced. She didn't have mentors or even know what mentorship was. She remembered times she "cried herself to sleep" wondering if she would end up homeless. She didn't want other women to experience that same struggle alone. This became the genesis of the Attorneys in Motion Foundation, with a mission to help women succeed at a level above her own. The foundation addresses a critical gap in legal education: law schools teach lawyers how to practice law, but they don't teach business acumen. When attorneys are overwhelmed by business management—accounting, marketing, systems, delegation—they can't focus on quality legal work. They fall into scarcity mindset and cut corners, which is detrimental to clients and their own integrity. Michelle emphasizes that while psychology and business mechanics are both important, success is 80% psychology and 20% mechanics. The foundation's unique approach pairs financial grants with mandatory twelve-month coaching programs. Money alone doesn't create sustainable success; women need strategic guidance, accountability, systems, and connections to resources. The foundation conducts a two-month trial period to assess commitment, requires weekly coaching check-ins, and connects recipients with pro-bono services from sponsors. The goal is to set women up for real, lasting success. Michelle also addresses the internalized biases that even women carry about other women. She admits to her own automatic biases—like assuming a sports car driver is male—and recognizes that these thought patterns have been "bred into us" since childhood. Changing this narrative requires conscious effort and intentional retraining of our first instincts. On practical matters, Michelle shares advice for entrepreneurs on a budget: build community relationships instead of spending on expensive Google ads, find your niche and become the "go-to" expert for a specific community, and think creatively about marketing. She emphasizes the importance of self-grace, especially for working mothers, and the need for financial literacy when starting a business. The foundation is still in its infancy, currently working with a few grant recipients, but Michelle's vision is to help fifty women per year as funding grows. She reminds listeners that many successful businesses start small and gutsy, but if they continue to work on growth, they naturally evolve and expand. To learn more or apply for support, visit AttorneysInMotionFoundation.org. The application process includes filling out a form, participating in an interview, and entering a two-month trial period to ensure both the foundation and applicant are committed to success. Also, visit SmallandGutsy.org to hear episodes with other great non-profits!

One of the biggest travesties in our country is the number of unhoused individuals and families. Home Again LA is changing the narrative around homelessness by recognizing it as a situational crisis, not a personal failure. Through innovative partnerships with faith-based organizations, corporations, and community agencies, HALA has helped over 600 families transition from homelessness to permanent, stable housing while building resilience and hope. Albert Hernandez, CEO of Home Again LA, shares his personal journey from a family on the brink of homelessness to leading one of the most impactful nonprofits serving unhoused families in Los Angeles County. Albert's Personal Story One of 11 siblings raised in Koreatown, Los Angeles Father passed away when Albert was 14; mother worked two jobs to support the family Started working at Boys and Girls Club at age 14 with a 4.0 GPA Every paycheck went to help his mother with rent, food, and family necessities Worked in the nonprofit sector for 20+ years before joining Home Again LA as CEO in July 2015 The Homelessness Crisis Most Angelenos are one paycheck away from homelessness Post-pandemic cost of living increases: Food costs have doubled 1-bedroom rent: $1,800 → $2,400–$2,500/month Families have deep roots in Los Angeles County and often cannot simply "move elsewhere" The unhoused community is vastly misunderstood Home Again LA's Core Programs 1. Emergency Shelter (Core Program) 90-day program for families with children experiencing homelessness Operates like a "boot camp"—fast-paced, goal-oriented Average turnaround: 54 days to permanent housing Congregations provide overnight housing (6 PM–7 AM) Day center offers showers, laundry, job training, case management, Wi-Fi Key requirement: Children must be enrolled in school and attending regularly Serves families fleeing domestic violence and those experiencing job loss/income disruption 2. Rapid Rehousing Program 6-month program (launched 2017) Our organization pays a portion of the security deposit and rent Month 1: 90% of rent Month 2: 80% of rent Gradually decreases so family takes over 100% by end of program Results: 471 families served; all but 2 successfully took over their leases 12-month follow-up support to ensure housing stability 3. Eviction Prevention Program Started during the pandemic Provides financial assistance for families with rental arrears Includes employment support and financial stability planning Impact (2020–2021): Leveraged over $2 million in federal, state, and county funding Continues today as cost-of-living crisis persists 4. Financial Education/Outreach Program Classes on credit vs. debit, building emergency savings, understanding interest rates Partnership with Operation Hope for homeownership certification classes Success story: 3 families who were living in their cars are now homeowners 5. After-School Care Partnership Partnership with local Boys and Girls Club Scholarships for all families' children Allows parents to work full 8-hour shifts (pickup as late as 5–7 PM) Critical for parental employment stability THE FAITH-BASED PARTNERSHIP MODEL Origins: Founded in 2008 by faith-based community members who recognized the fastest-growing unhoused population was families with children No dedicated shelter facility — congregations provide evening beds (6 PM–7 AM) Parishioner involvement: Provide meals, homework tutoring, mock interviews, emotional support Corporate partnerships: Walt Disney Company, Logix Federal Credit Union, National Charity League (mothers & daughters volunteer group) Not a faith-based organization — rather, a secular nonprofit that works alongside faith communities Impact: 90% of graduating families report that "being treated like any other community member" was the most impactful part of the program AHA MOMENTS The Estrada Family Story Single mother and teenage son fleeing domestic violence Mother had zero credit history — no credit card, apartment, or vehicle in her name She was "invisible" to the housing system Required 116 days in shelter (vs. typical 90 days) Successfully housed; son is now in college and volunteers for program participants Lesson: No credit history is worse than bad credit; flexibility and advocacy are essential BEST PRACTICES HIGHLIGHTED Quality over Quantity: Focus on compassionate, individualized care rather than serving maximum numbers Treat the nonprofit like a business: Sustainable fundraising, financial reserves, and operational planning are non-negotiable Collaboration is essential: Leverage partnerships with Boys and Girls Club, financial institutions, corporations, and faith organizations It takes a village: No single entity can solve homelessness; success requires community infrastructure Flexibility within structure: Accountability (school attendance, job seeking) balanced with compassion for unique circumstances 12-month follow-up: Maintain relationships post-housing to ensure long-term stability Treat people with dignity: Break bread together; ask "How can we help?" not "How did you fail?" ORGANIZATIONAL CHALLENGES & SOLUTIONS Challenge: Landlord hesitancy to rent to formerly unhoused families Solution: Education, advocacy letters, and relationship-building. Today, landlords proactively call HALA when units become available. Challenge: After-school childcare prevents parents from working full shifts Solution: Partnership with Boys and Girls Club providing scholarships for all families' children. Challenge: Pandemic-era income loss and rental arrears Solution: Eviction Prevention Program leveraging $2M+ in government grants (2020–2021). HOW TO GET INVOLVED Website: HomeAgainLA.org Phone: (818) 562-7778 Services Available: Emergency shelter for families with children Rapid rehousing assistance Eviction prevention support Financial education classes Employment support and job training Volunteer opportunities Facility tours Ways to Help: Donate to support families Volunteer with congregations or corporate teams Host a meal or tutoring session Provide job training or mock interviews Become a landlord partner NOTABLE QUOTES "One of the biggest travesties in our country is the number of unhoused individuals and families. We are a developed country, after all, and often fail to take care of our own." — Dr. Laura Scherck Wittcoff "Most of us are a paycheck away from losing our homes. The reality is, we're just trying to survive." — Albert Hernandez "It's not a handout. There are some requirements. The family has to have some skin in the game." — Albert Hernandez "Being treated like any other member of this community was the most impactful part of the process." — 90% of HALA graduates "They're not just making and serving dinner. They're actually breaking bread with the family." — Albert Hernandez, on volunteers RECOMMENDED LISTENING FOR Nonprofit leaders and staff Social entrepreneurs and business leaders Faith community organizers Policymakers addressing homelessness Corporate volunteer coordinators Anyone interested in community-based solutions to homelessness Job seekers and career counselors Listen to the entire episode at SmallandGutsy.org

Rachel Miller, founder of Film2Future, joins Dr. Laura Scherck Wittcoff to discuss how her nonprofit is revolutionizing access to the entertainment industry for underserved LA youth. Rachel shares her personal journey, from discovering filmmaking at 16, to creating a comprehensive, completely free program that removes barriers to entry for talented teenagers from low-income backgrounds. The episode explores Film2Future's innovative hybrid model, industry partnerships, and the transformative impact on students' careers and lives. Key Topics Discussed Rachel's Background & Inspiration Discovered filmmaking by chance at age 16 during a community service event Interned for legendary producer Deborah Hill Taught public school in Manhattan and witnessed firsthand the economic divide affecting students' opportunities Founded Film2Future in 2016 to address systemic barriers to entry in Hollywood The Problem Film2Future Solves Film school costs $80,000+ annually, with additional expenses for equipment, portfolios, and tutoring Industry leaders struggle to find "qualified, diverse candidates" ready to work The real issue: lack of accessible pathways for underserved youth, not lack of talent Solution: Start in high school so students are career-ready by 18 The Film2Future Model Completely free program providing computers, Wi-Fi, headphones, backpacks, supplies, food, and transportation Hybrid approach: remote learning + in-person days at partner companies (Disney, Sony, etc.) 25-30 student cohorts recruited from across LA County's most underserved schools No portfolio required for application; focus on creativity and point of view Four Core Programs Animation Live Action Filmmaking Emerging Technologies (VR, podcasting, gaming) Advertising Life Skills Integration Financial literacy Resume writing and LinkedIn development Professional communication and email etiquette Networking and pitching skills Interview preparation Success & Impact 140+ paid internships and production assistant roles 225+ students served since 2016 $2+ million in college scholarships earned Alumni hiring other alumni, creating sustainable career pipeline Notable success: Student with physical disabilities received a full-ride to NYU Tisch after creating the award-winning short COVID-19 Innovation First production up and running during the pandemic Created proprietary tech pods and safety protocols Shot five shorts with zero infections Demonstrated organizational resilience and adaptability Key Takeaways Diversity in entertainment isn't just about goodness—it's better for business and creativity Removing barriers at the pipeline level (high school) is more effective than trying to hire diversity later Life skills training is as important as technical skills in the entertainment industry Building community among students creates sustainable mentorship networks Multiple ways to get involved with nonprofits beyond monetary donations Resources & Contact Website: Film2Future.org YouTube: Film2Future Channel (to view student shorts) Instagram: @Film2Future Contact: Available through website Guest Bio Rachel Miller is the founder of Film2Future and, founding partner of Haven Entertainment, a production and management company. She's also an executive producer on Netflix's "Devil in Ohio" and has sold 28+ manuscripts to publishers. She speaks regularly at UCLA, NYU, AFI, and international film festivals about diversity in entertainment. For more great Small & Gutsy Episodes: www.smallandgutsy.org/episodes

Dr. Laura Scherck Wittcoff hosts a compelling discussion on the importance of intuition and personal safety with Barb Jordan, a safety expert and advocate. The episode explores Barb's personal journey, driven by family tragedy, to educate and empower individuals to recognize and prevent predatory behavior. Key Topics Covered: Barb's Background and Motivation: Barb's journey from being an elite athlete to a dedicated safety advocate. The murder of Barb's sister, Beverly, as the pivotal event that inspired the founding of Always Bev. Recognizing Manipulation and Predatory Behavior: Real-life examples of manipulation and the subtle red flags that often precede violent behavior. Importance of trusting one's gut feelings and setting boundaries. The Mission of Always Bev: The organization's mission is to provide life-changing safety skills and awareness to prevent violence. Description of the workshops and the groups they target, including universities and corporations. Safety Skills and Awareness: Techniques for situational awareness and personal safety. Practical tips for recognizing manipulation tactics. Community and Outreach: How Always Bev uses word of mouth and community connections to spread its message. The impact of social media in creating awareness for personal safety education. Educational Programs and Workshops: Description of the kinds of workshops offered, catering to different demographics. The role of storytelling and real-life scenarios in educating participants. Future Aspirations: Barb's goals for expanding the reach of Always Bev. Desire to collaborate with influencers and celebrities to amplify the organization's voice. Call to Action: Listeners are encouraged to trust their intuition, remain vigilant, and consider participating in or supporting Always Bev's programs. They can reach out via Always Bev's website for more information about workshops and to help spread the word about the importance of personal safety. Conclusion: The episode concludes with a heartfelt message on the power of resilience, leaning on one's intuition, and the transformative journey of turning personal tragedy into a purpose-driven mission. Barb Jordan stands as a beacon of hope and strength, encouraging everyone to take their personal safety seriously. Listeners are invited to subscribe to the podcast for more inspiring stories and insights on nonprofits and social enterprises. For more information about Small & Gutsy, check out the website: www.smallandgutsy.org

I've spent decades working in, around, and now leading a small nonprofit called Small & Gutsy. And if there's one thing I've consistently seen across the nonprofit sector, it's this: a profound need for resources. Sure, financial resources are always a challenge — that doesn't take a rocket scientist to figure out. But what often surprises people is how limited the resource toolbox is for many organizations — not just the small ones. In smaller nonprofits, staff are laser-focused on their mission and the direct work of serving clients. They're stretched thin, wearing multiple hats, which leaves little time for long-term sustainability planning. But even larger nonprofits, segmented into departments, can lose sight of the bigger picture — missing opportunities to collaborate, streamline, or grow. That's why accessible, centralized, and free resources are so critical. Enter: The Nonprofit Cooperative. A nonprofit in its own right, The Nonprofit Cooperative operates with a powerful business model — one that gives back to the nonprofit community every single day, completely free of charge. Their website is a true one-stop shop, offering: Human resources guidance Fundraising tools Insurance insights Grant and proposal writing support Webinars and workshops Networking opportunities Business-community vetted partnerships And… our very own Small & Gutsy podcast page! Any nonprofit can sign up and record their own interview, adding their voice to our growing family and sharing their impact stories with the world. In this way, Small & Gutsy isn't just telling nonprofit stories — we're partnering with The Nonprofit Cooperative to support those very organizations with the tools and visibility they deserve. And I couldn't be more excited to introduce today's guest: Danette O'Connell, Founder and Executive Director of The Nonprofit Cooperative. Danette is a seasoned professional whose career has focused on helping nonprofits not just survive, but transform. She brings deep experience from the business world and a passion for equipping mission-driven organizations with practical, scalable solutions. So, let's get started. Danette, welcome to Small & Gutsy. You have a significant business background — what inspired you to pivot and pour your energy into the nonprofit sector? For more information, check out their website: www.thenonprofitcooperative.org For more podcasts: www.smallandgutsy.org

The Intrinsic Philosophy of Change Change from Within: We believe that the most enduring and meaningful transformations arise from the people most impacted—those who live within the system and carry its deepest insights. Embedded Transformation: Change is not an external imposition. It becomes intrinsic—woven into the identity of the individual, group, or organization. It's not just what they do differently; it's who they become. Unlocking Capacity: Our role is to help unlock the door to internal wisdom. When systems are open and safe enough to explore their own truths, remarkable growth becomes possible. Inside-Outside Strategy: This approach may take more time, but it yields outcomes that are more just, more fair, and more permanent. It's not about quick fixes—it's about cultivating sustainable evolution. Collaborative Discovery: We don't bring answers—we help uncover them. Our work is grounded in trust, curiosity, and the belief that every system holds the seeds of its own renewal. 🔄 Reimagining Justice Through Inclusion and Education 1. Centering Lived Experience Formerly incarcerated individuals and their families could become educators, facilitators, and policy advocates. Their insights would inform alternatives to incarceration—like restorative justice circles, community accountability processes, and trauma-informed care. 2. Ownership and Responsibility Programs could focus on personal accountability not as punishment, but as a path to healing and growth. Participants might co-create curricula on conflict resolution, emotional literacy, and civic engagement. 3. Advocacy and Policy Innovation The organization could train impacted individuals to become policy advocates, speaking directly to lawmakers and the public. Campaigns might push for sentencing reform, abolition of cash bail, or investment in community-based safety initiatives. 4. Community Healing and Reconciliation Families of incarcerated people could lead healing dialogues between communities and institutions. These conversations could address harm, foster empathy, and build bridges between victims, offenders, and society. 5. Economic and Social Empowerment The organization might offer job training, entrepreneurship support, and education tailored to those reentering society. This would shift the narrative from "ex-offender" to "community leader." For more information: www.initiatejustice.org For more Small & Gutsy podcasts: www.smallandgutsy.org

The conference is coming up on October 16th For more information and to purchase tickets to TechTainment™: https://www.laipla.net/techtainment-2025/ Being a professor in the age of AI — particularly generative AI — is both exciting and deeply challenging. As educators, we recognize that technology is evolving at a pace with which, even seasoned technologists struggle to keep up. Students are increasingly tempted to let AI do the thinking for them, believing they're being efficient when, in fact, they may be shortcutting the deeper learning process. Using AI tools like ChatGPT should not be about replacing critical thought or original research. It's about enhancing the learning journey, not skipping it. While these tools can assist in discovery, ideation, and even structure, they cannot substitute the human insights that come from struggle, context, collaboration, and lived experience. That's why I challenge my students to think critically: What happens when the sources AI provides don't match course materials? What if AI misses the nuances, the legal precedents, or the emerging ethics in a topic? The danger is not just in misinformation — it's in the erosion of personal accountability and intellectual depth. This exact tension — between innovation and integrity — is what makes events like TechTainment™ so necessary. The intersection of technology, entertainment, and the law is a rapidly evolving space filled with complex and often controversial issues. There are a multitude of issues at the intersection of these areas. I am going to name a few, but my guest today has knowledge and depth that will convince you not to miss the upcoming 1-day TechTainment™ event. So, here goes: 1. Intellectual Property (IP) Challenges Piracy & Copyright Infringement Digital content is frequently shared illegally through unauthorized streaming and file-sharing platforms, causing major revenue losses. AI-Generated Content Legal ownership of AI-created art, music, or video remains uncertain. If AI uses copyrighted inputs to generate new outputs, is the result derivative, transformative, or something else entirely? Remixes, Memes & Fair Use Social media culture thrives on remixing existing works. However, the boundaries of 'fair use' are unclear, leaving creators legally vulnerable and platforms uncertain about enforcement. 2. AI and Deepfakes Fake Celebrity Content Deepfakes and voice cloning enable unauthorized, misleading, or defamatory representations of public figures—often used in fake ads, explicit content, or political misinformation. Consent & Image Rights There's a growing legal and ethical concern over the use of a person's likeness, voice, or performance without their consent, especially in AI-generated content. Legal Lag The rapid advancement of generative AI and deepfake technologies has outpaced existing laws, creating enforcement gaps and legislative uncertainty. 3. Streaming & Distribution Rights Global Licensing Issues Rights to distribute content differ by region. Streaming platforms face legal complexity in acquiring and managing these rights across jurisdictions. · Residuals & Fair Pay Creatives (writers, actors, directors) are demanding transparent compensation models for streamed content. This has led to major labor actions (e.g., 2023 WGA and SAG-AFTRA strikes). · Windowing Conflicts Studios and platforms debate how long content should remain exclusive to one service before being released elsewhere — impacting revenue models and consumer access. 4. Content Moderation & Censorship Platform Liability Platforms like YouTube, TikTok, and Twitch must balance free expression with moderating harmful content. Legal responsibility for user-generated content remains a contentious issue. Freedom of Speech vs. Harmful Content Legal systems struggle to balance free speech rights with the need to curb misinformation, hate speech, and online harassment. Government Regulations Laws differ by region 5. Privacy & Surveillance · Data Collection Entertainment platforms like Netflix, Spotify, and YouTube gather extensive user data (viewing habits, preferences, location, device usage). The ways this data is analyzed, monetized, or shared with third parties remain legally ambiguous and often undisclosed. · Facial Recognition & Biometrics Increasing use of biometric technologies in entertainment spaces—such as facial recognition at concerts, stadiums, and theme parks—raises major privacy concerns. There's a lack of clear legal guidelines around consent, storage, and misuse of biometric data. · Children's Privacy Platforms aimed at children must comply with strict regulations like the Children's Online Privacy Protections 6. Content Ownership in the Creator Economy Platform vs. Creator Control: Platforms like YouTube, TikTok and others often control monetization and visibility algorithms, limiting creator autonomy. Copyright Takedowns & Abuse 7. NFTs & Digital Ownership · Fraud & Scams Copyright Confusion Emerging Legal Areas to Watch Generative AI law Virtual Reality & Augmented Reality Laws Content moderation laws Digital labor rights Smart contracts & blockchain in entertainment The primary issues revolve around intellectual property rights, data privacy, platform regulation, AI ethics, and compensation for creative labor. As technology outpaces regulation, legal systems are constantly playing catch-up — often with high-stakes consequences for creators, companies, and consumers. It's about thought leadership and responsible innovation. It's about ensuring that human value — ethical reasoning, creative spark, legal foresight — isn't lost in the digital noise. Our country is at a crossroads, and events like TechTainment™ are more than just conferences — they are forums for the future. As educators, professionals, and creators, our job is not to reject AI but to ensure we don't outsource our judgment, our integrity, or our creativity. Let AI and other innovative technology be tools — but let us be the ones who drive its purpose. The conference is coming up on October 16th For more information and to purchase tickets to TechTainment™: https://www.laipla.net/techtainment-2025/ A huge thank you to Trope & Trope Law Group, protecting your IP Assets worldwide, for generously supporting this episode! For more Small & Gutsy episodes, check out our website: www.smallandgutsy.org

What happens when you mix the love of Jiu-Jitsu and the love for community? Guardian happens! This podcast recording offers insight into how learning to manage our emotions through martial arts, and specifically through Brazilian Jiu-Jitsu has its own magical ingredients with real and lasting impact. Guardian was founded by Ben Kovacs and Joel Lunenfeld in 2015, initially starting as a single academy in Oakland, California. The original gym supported over 1,000 youth across the Bay Area by providing mentorship, free training, and a welcoming community. From the outset, they envisioned Guardian as more than just a physical space; they aimed for it to have a global impact. In 2020, they introduced the Guardian Scholarship. This initiative was designed to broaden their reach, offering support to children worldwide to engage in training. Leveraging their extensive network of friends and academy partners, they started integrating scholarships within their schools, ensuring that financial barriers would not prevent children from accessing their programs. Their goal is to enable more youth to experience the transformative benefits of Jiu-Jitsu. Ben is one of the founders of Guardian, where he has played a strong role in shaping the organization's branding and long-term strategy. His involvement in Jiu-Jitsu began in 2006 at Yamasaki Academy, and he earned a black belt in 2019. This experience inspired him to create a non-profit focused on making Jiu-Jitsu training accessible to all. Ben has a background in tech, having worked at Twitter, where he met Joel Lunenfeld, his co-founder. Both have been deeply committed to the sustainability & mission of Guardian. For more information: www.guardiangym.org For more Small & Gutsy episodes and information to refer an organization or to be on the podcast: www.smallandgutsy.org