Smarter Online Business - Tech, Tools & Truths for Websites that Sell
by Carrie Saunders
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On the show
From 16 epsHost
Recent guests
Recent episodes
The Words Your Website Is Missing with Josh Hull
Jun 23, 2026
1h 00m 49s
How to Find the Perfect Developer
Jun 16, 2026
13m 21s
The Hidden Costs of Choosing the Wrong Tech Stack
Jun 9, 2026
17m 50s
DIY Is Smart Until It Becomes Your Bottleneck
Jun 2, 2026
19m 06s
Why Being Great at What You Do Isn’t Enough (And What to Do Instead)
May 26, 2026
50m 44s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | The Words Your Website Is Missing with Josh Hull | Send Carrie a Text Message! Have you ever looked at your website and wondered why it isn’t converting? Maybe people are visiting and sticking around for a bit, but they’re not clicking, buying, or booking. Often, the problem isn’t your design. It’s your messaging. Today’s guest, Josh Allen Hull, is a coach, messaging strategist, and storyteller who helps business owners craft words that move people to action. In this conversation, we discuss why so many websites fail to convert, how to simpli... | 1h 00m 49s | ||||||
| 6/16/26 | How to Find the Perfect Developer | Send Carrie a Text Message! Hiring a developer can feel a little like dating. Everyone looks great on paper, everyone says they can help, and everything sounds promising in the beginning. Then, six months later, you find yourself wondering, "How did we get here?" Maybe the project is over budget. Maybe it's behind schedule. Maybe you're frustrated, they're frustrated, or you've ended up paying twice because someone else now has to fix what went wrong. The reality is th... | 13m 21s | ||||||
| 6/9/26 | The Hidden Costs of Choosing the Wrong Tech Stack✨ | tech stacksoftware decisions+3 | — | — | — | tech stacksoftware+3 | — | 17m 50s | |
| 6/2/26 | DIY Is Smart Until It Becomes Your Bottleneck✨ | DIYentrepreneurship+3 | — | — | — | DIYentrepreneur+6 | — | 19m 06s | |
| 5/26/26 | Why Being Great at What You Do Isn’t Enough (And What to Do Instead)✨ | visibilityopportunities+3 | — | — | — | visibilityopportunities+3 | — | 50m 44s | |
| 5/19/26 | The Tech Debt Problem Nobody Talks About in Online Business✨ | tech debtonline business+3 | — | — | — | tech debtonline business+5 | — | 12m 26s | |
| 5/12/26 | Are You Talking About Yourself Too Much on Your Website?✨ | website conversioncustomer focus+3 | — | — | — | websiteconversion+5 | — | 10m 17s | |
| 5/5/26 | How to Get Started with Ads (Without Wasting Money)✨ | advertisingbusiness growth+3 | Paul PruittMelissa Pruitt | — | — | adsadvertising strategies+3 | — | 44m 58s | |
| 4/28/26 | SEO vs AIO: What Actually Matters for Your Website Now?✨ | SEOAI+3 | — | — | — | SEOAIO+5 | — | 8m 32s | |
| 4/21/26 | Should You Put Your Prices on Your Website?✨ | pricing strategywebsite design+3 | — | — | — | prices on websitebusiness strategy+3 | — | 7m 53s | |
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| 4/14/26 | Why People Don’t Buy From Your Website (Even If It Looks Good)✨ | website designsales conversion+3 | — | — | — | websitesales+3 | — | 12m 37s | |
| 4/7/26 | How can YouTube help Propel your Online Business with Jerry Potter✨ | YouTubeonline business+3 | Jerry Potter | Done By Lunch Entrepreneurs | — | YouTubeonline business+3 | — | 34m 34s | |
| 3/31/26 | How Many Pages Do You Really Need on Your Website?✨ | website pagesbusiness websites+3 | — | — | — | website pagesbusiness owners+4 | — | 11m 57s | |
| 3/24/26 | 3 Things to Clarify Before You Touch Your Website✨ | website designbusiness clarity+3 | — | — | — | websitedesign+3 | — | 11m 10s | |
| 3/17/26 | 20 Minutes a Week to Emails That Actually Sell? With Liz Wilcox✨ | email marketingbusiness strategy+3 | Liz Wilcox | Fresh Princess of Email Marketing | — | email strategysmall business+3 | — | 31m 39s | |
| 3/10/26 | Show, Don’t Just Tell: Using Visual Trust Signals to Increase Conversions✨ | visual trust signalsconversions+3 | — | — | — | trust signalsincrease conversions+3 | — | 11m 37s | |
| 3/3/26 | What a ‘Smart Sales Tool’ Website Actually Looks Like✨ | website designsales tools+3 | — | — | — | smart sales toolwebsite effectiveness+3 | — | 16m 02s | |
| 2/24/26 | Do You Actually Need a Funnel and a Website?✨ | funnelswebsites+3 | — | — | — | funnelwebsite+3 | — | 8m 54s | |
| 2/17/26 | How to Scale your Online Business with Umut Aslan | Send Carrie a Text Message! Ever wonder why some businesses scale with ease while others stall out despite having great products or services? In today’s episode of Smarter Online Business, I’m joined by Dr. Umut Aslan, a business strategist, educator, and Certified Scaling Up Coach who’s spent years researching exactly what makes companies thrive. From selling his own company to pursuing a doctorate in strategy, to now coaching mid-market companies around the world—Umut blends rea... | 31m 27s | ||||||
| 2/10/26 | They Clicked the Link But Didn’t Buy - What Went Wrong? | Send Carrie a Text Message! It’s one of the most frustrating moments in online business: You send the email. They click the link. And then… nothing. No sale. No signup. Just silence. In this episode, we’re unpacking why that happens and how to fix it—so more of your clicks actually convert. This one’s especially for you if you’re sending traffic to sales pages, lead magnets, or product links—and getting crickets. Rate, Review, & Follow on Apple ... | 9m 22s | ||||||
| 2/3/26 | Small Business Finances: Year-End Moves and Fresh Starts with Michelle Mitchell | Send Carrie a Text Message! Money mindset, messy books, missed reports—sound familiar? Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth. In this episode, I’m joined by Michelle Mitchell—financial strategist and founder of Mitchell Consulting—who’s known for helping powerhouse women stop being the bottleneck in their business. Michelle doesn’t sugarcoat when it comes to money. She’s here to share real talk on:&n... | 42m 31s | ||||||
| 1/27/26 | Using Visual Trust Signals to Increase Website Conversions | Send Carrie a Text Message! You can say you’re trustworthy. You can say you’re experienced. You can say you’re great at what you do. But if your website doesn’t show it visually, visitors hesitate. And hesitation kills conversions. In this episode, we’re talking about how visual trust signals work, why they matter so much, and how small changes to your website can make visitors feel safer, more confident, and more ready to say yes. Rate, Review, & Fol... | 11m 29s | ||||||
| 1/20/26 | How to Use Facebook to Grow Your Business - Without Ads or Burnout | Send Carrie a Text Message! What if you could grow your audience and email list every single day... …without spending a dime on ads or being chained to social media 24/7? Today’s guest, Tracy Beavers, is here to show us how. Tracy is a business growth coach, speaker, and creator of the Business Visibility Made Easy course. With over 20 years of experience and hundreds of entrepreneurs helped, she’s mastered how to grow your visibility through organic marketing—especially usi... | 41m 58s | ||||||
| 1/13/26 | Your Website’s First 5 Seconds: What Visitors Decide Before They Even Scroll | Send Carrie a Text Message! You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials. The problem is—most visitors never scroll. In fact, studies show your audience decides whether to stay or leave in just 3–5 seconds. So if your website doesn’t immediately answer the right questions and create instant clarity, they’re gone—no matter how great your content is below the fold. In this episode, we’re talking about how to make those fir... | 12m 02s | ||||||
| 1/6/26 | What Makes a Website Launch Successful (And What Usually Goes Wrong) | Send Carrie a Text Message! Most people think website launches are just supposed to be messy: The broken buttons. The last-minute changes. The “surprise” tech issues. But what if I told you that it doesn’t have to be that way? In this episode, I’m pulling back the curtain on what actually makes a website launch successful—and what usually causes things to go sideways. I’ll also share one of the smoothest launches we’ve ever done and why it worked so well—so... | 11m 48s | ||||||
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