Navigating Invisible Work: AI, Automation, and the Challenge of Proving Value as an MSP

Navigating Invisible Work: AI, Automation, and the Challenge of Proving Value as an MSP

From SMB Community Podcast by Dave Sobel

March 12, 2026 · 26 min · Episode 566

About this episode

The episode discusses the challenges of proving value in managed services amidst increasing automation and AI adoption.

Topics covered

  • AI
  • automation
  • managed services
  • value perception
  • client engagement

Keywords

  • invisible work
  • proactive prevention
  • security incidents
  • price pressure
  • operational complexity

Mentioned in this episode

Products: AI, automation tools

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