Why Your Business Is Worth More When You Are Not Involved in Daily Operations

About this episode

The episode discusses the implications of NinjaOne's growth and positioning in the MSP software landscape for service providers.

NinjaOne’s reported growth and positioning within the MSP software landscape presents a notable development for service providers evaluating vendor ecosystems. According to statements reviewed by Ryan Morris and Dave Sobel, NinjaOne claims an annual recurring revenue (ARR) exceeding $500 million, a valuation above $5 billion, and a customer base of more than 35,000. This self-reported data, while not independently verified due to NinjaOne’s private ownership, places the company within the top tier of platform providers for endpoint management, alongside ConnectWise and Kaseya. The expansion and platform focus suggest material choices ahead for MSPs considering stack consolidation, endpoint management, and integration requirements. Supporting analysis from Dave highlights trends in the categorization of platform players, noting shifts among vendors such as Enable, which is repositioning from the MSP infrastructure platform to the security domain. The discussion raises a technical consideration: the evolution from API-driven integration toward emerging orchestration standards such as MCP servers, though details from vendors remain limited. MSPs are advised to understand tier…

People in this episode

Host: Dave Sobel

Topics covered

• business valuation
• MSP software
• vendor ecosystems
• endpoint management
• integration

Keywords

• NinjaOne
• annual recurring revenue
• valuation
• customer base
• platform providers
• API-driven integration
• orchestration standards
• vendor onboarding
• M&A processes

Mentioned in this episode

Products: Enable, NinjaOne, ConnectWise, Kaseya

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