Responding to Price Objections: Value Conversations and Consulting for MSPs

Responding to Price Objections: Value Conversations and Consulting for MSPs

From SMB Community Podcast by Dave Sobel

April 23, 2026 · 23 min · Episode 573

About this episode

The episode discusses how MSPs can effectively communicate their value to overcome client price objections.

People in this episode

Guests: Amy Babinchak, James Kernan

Topics covered

  • pricing strategies
  • managed services
  • consultative selling
  • security threats
  • value propositions

Keywords

  • price objections
  • value propositions
  • consultative selling
  • AI guidance
  • security enhancements
  • commoditization
  • emerging security threats
  • encrypted firmware

Mentioned in this episode

Products: USB drives, memory sticks

Places: China

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