So Worth It

In this week's episode Jackie goes full unhinged on the topic of AI in Meta ads including:Why AI "helping" everyone is actually flattening results across the boardWhat Meta's AI literally cannot fix no matter how hard it triesWhere your actual advantage lives now (spoiler: it's not in your settings)Why so many brands are starting to look and sound exactly the sameA story from an event I went to that perfectly sums up what it means to be so undeniably YOU that nobody can copy itFair warning: I go off topic more than once. I regret nothing.Chapters00:00 The Impact of AI in Advertising05:02 The Role of AI in Ad Creation10:50 The Importance of Human-Centric Marketing

Most ad creators play the waiting game for inspiration. Spoiler: it rarely works. Jackie Ellis reveals her no-nonsense, foolproof system for generating ad ideas that actually work, even when you're totally uninspired. Want to stop scrolling and start creating? Stick around.Jackie’s process is a blend of man’s best creations: nature walks, observing real humans in their natural habitats, and meticulous note-taking. Because inspiration hits when you're relaxed, not when you're staring at a blank screen. Episode break down:How to silence “social media noise” and keep your focus razor-sharp for creative alchemy.The power of systematic time-blocking (yes, scheduling creativity is a thing).Why stepping away from your work actually makes your ideas sharper and more impactful.How to harness AI not as a crutch, but as your creative sidekick—expanding ideas without copying.The “brain dump” strategy that turns scattered thoughts into powerful ad hooks, and why writing by hand is still her secret weapon.If you think great ads come only from fleeting inspiration, think again. This episode is your blueprint for crafting compelling content consistently without waiting for a genius moment. Perfect for marketers, entrepreneurs, or anyone tired of the blank page monster, Jackie’s process proves that disciplined creativity beats randomness any day.The best part? You don’t need to be a “creative” to master it. You just need to be someone willing to try a smarter system. Want more tips? Dive into Jackie’s free training and turn your ad nightmares into revenue-generating dreams.Sign up here: https://soworthit.co/easyads

For years, the whole Meta ads game was finding THE winning combo. One killer headline, one killer creative, one killer copy. Combine them and print money for months.That's not the game anymore, friend.In this episode, Jackie breaks down exactly why "one winning ad" is the most expensive myth still floating around in 2026, and what's actually working now that Meta's Andromeda update has changed the rules.Inside:Why Meta wants variety, not perfection (and what that means for how you build your ad sets)The "shots on goal" analogy that will change how you think about testing foreverWhy her old testing method still works, but the data you're looking for is completely differentThe one persona shift that makes everything easierHow to stop chasing the perfect combo and start filling your ad set with proven directionsIf you've been tweaking ads for weeks waiting for one to "hit," this is the permission slip (and the plan) to take more swings.Ready to test smarter? Grab Jackie's free, on-demand Easy Ads training at soworthit.co/easyads.

In this episode of So Worth It, Jackie Ellis sits down with pre-launch strategist and copywriter Brenna McGowan to talk about the part of marketing most people skip… and then wonder why their launch flopped.Brenna breaks down what a “launch” really is (hint: it’s just a timed promotion), why pre-launch is the real make-or-break phase, and how to warm up your audience for 4–8 weeks so selling feels easier (and way less gross). They dig into buyer readiness, the beliefs your audience needs before they buy, how to do research that actually works (yes—talking to real humans), and why “launches are dead” is usually just code for “we didn’t adapt.”If you want launches that convert without burning you out, this conversation is your new pre-launch playbook.Grab Brenna's Free 2026 Launch Report.

When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos.In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful.This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Episode Description/Show Notes:If you’re tired of attracting lukewarm leads or feeling like you’re stuck in a race to the bottom on price, this conversation will help you rethink your approach to marketing, content, and client experience.In this episode, I sit down with branding and messaging strategist Amanda Burg, of Liberty Type, to explore what it truly means to be seen, trusted, and chosen—and why that distinction matters far more than simply being liked.Amanda challenges the traditional sales funnel and introduces a more realistic view of how buying decisions are made in today’s crowded market. We discuss how businesses unintentionally fall into copycat strategies and what it takes to break that pattern and stand out.She explains the power of building a content ecosystem—one that allows potential clients to immerse themselves in your brand, no matter where they first discover you. Amanda also breaks down how brand consistency, unique positioning, and conviction-led messaging drive deeper client buy-in and long-term results.In this episode, you’ll learn why being seen, trusted, and chosen holds more weight than simply being liked—and how that mindset shift can transform your approach to marketing. Amanda shares how creating a binge-worthy content ecosystem builds long-term trust with your audience and positions you as the clear choice. We also explore why most buying decisions don’t follow a traditional funnel and how businesses can stand out by breaking free from cookie-cutter templates. Finally, we dive into how your pricing strategy, client buy-in, and long-term results are all deeply interconnected—and what to do if you want to attract clients who are truly invested. You’ll learn: Why being seen, trusted, and chosen matters more than simply being liked—and how this mindset shift can transform your marketing approachHow creating a binge-worthy content ecosystem builds long-term trust and positions you as the go-to expertWhy most buying decisions don’t follow a traditional funnel, and how to stand out by breaking away from cookie-cutter templatesHow your pricing strategy, client buy-in, and long-term results are interconnectedWhat to do if you want to attract clients who are truly invested in your work Resources Mentioned:Never Lose a Customer Again by Joey ColemanAmanda’s Website: libertytype.comInstagram: @libertytypecoAmanda’s Podcast: The Disruptor Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

This is the first episode in a special 3-part miniseries called Hot Ads for Cold Leads.If your Facebook ads aren’t converting, tweaking your targeting or adjusting your budget isn’t going to save them.In fact, it might be the most expensive mistake you can make.In this episode, I’m sharing the two costly (and super common) ad mistakes that keep course creators and coaches stuck in the “WTF am I doing?” cycle—and what you should do instead to actually get results.I'm sharing:Why emotional ad decisions are killing your momentumHow adjusting your targeting might be making things worseWhat actually drives clicks and conversions (hint: it’s not your audience size)I’ll also share how one simple messaging shift dropped a client’s cost-per-lead from $18 to $3.46—and how you can make changes like that, too.💬 Ready to stop guessing and start scaling? DM me on Instagram @iamjackieellis or book a free strategy call at soworthit.co/bookyourcall to see if First Class Ads is right for you.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Today Jackie is talking about why targeting isn't everything. She knows how to stand out in a saturated online space, and after listening to this episode, you just might too!Freebie - https://www.instagram.com/iamjackieellis and send a direct message with the word 'Copy1'Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Many times when first starting a new business, people will under-charge and over-deliver. That’s exactly what happened when Jackie left her full-time job to start her business running Facebook ads. It shouldn’t be a surprise though that it didn’t stay that way for long! Tune in to hear more about how Jackie up-leveled and how you might be able to do the same!Links: marketingmaverickstraining.com Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Tune in to this episode to hear how business, niche, budget, and systems you have in place can all contribute to seeing results from ads!Links:jackieellismarketing.com/profitplanSend me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

The Queen of Quizzes herself, Chanti Zak, is on the podcast today. But in this episode we're not talking about quizzes. We're talking about the seasons of life and how is affects business and growth. Chanti is sharing her own journey from working as a cook earning $15/hr to building a successful business, retiring her husband and supporting her family of 5.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

They say it's possible to build a business around your life and family instead of the other way around. But how? In this episode, my guest, Daniela Woerner, shares how she has done exactly that and how you can, too!Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com

Managing money can be overwhelming. Join me in this episode as we chat about changing your mindset and managing money differently in order to be confident and secure.Send me a message!Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellisOr send me an email at hello@jackie-ellis.com