Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Total monthly reach
Estimated from 1 chart position in 1 market.
By chart position
- 🇳🇿NZ · Marketing#164500 to 3K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
150 to 900🎙 Daily cadence·206 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
500 to 3K🇳🇿100% - Active Followers
Loyal subscribers who consistently listen
200 to 1.2K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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Total Plays
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Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
Recent episodes
People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out
May 18, 2026
6m 51s
From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience
May 11, 2026
8m 33s
REWIND: UGC, Influencer Marketing, and Creative Social Media Direction
May 4, 2026
9m 34s
Aligning Social Campaigns with Empathy to Drive Real Engagement
Apr 27, 2026
9m 41s
REWIND: How to Grow your Online Community and Development of Human First Marketing
Apr 20, 2026
10m 15s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/18/26 | People Management in Modern Agencies: How to Retain Top Talent Without Burning Them Out | Drop us a message! Running a marketing agency means constantly juggling people, projects, and profitability. And without the right systems in place, something always gives. In this episode of Social In 10, we're joined by Brianna Norman, People & Operations Manager at Giraffe Social, for an honest look at what it takes to run a well-functioning agency from the inside out. Brianna shares how agencies should approach resourcing to strike the right balance between team wellbeing, delivery qu... | 6m 51s | ||||||
| 5/11/26 | From the UK to the US: How to Adapt Your Brand's Tone and Content for a New Audience | Drop us a message! Taking a beloved British brand across the Atlantic is no small feat, especially when your brand's identity, heritage, and tone of voice are core to everything you do. In this episode of Social In 10, we sit down with Grace Noice, Social Media Manager at Hotel Chocolat, to explore what it really takes to launch an established brand in a new market. Grace shares the biggest challenges of introducing a heritage brand to a US audience that may have little to no awareness of it,... | 8m 33s | ||||||
| 5/4/26 | REWIND: UGC, Influencer Marketing, and Creative Social Media Direction | Drop us a message! In this week’s REWIND episode, we’re talking all things user-generated content and influencer marketing, joined by special guests Diana Bell-Heather, Creative Copy Manager for Next. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About Giraffe Social’s Social in 10 Podcast Giraffe Social is a multi-disciplined digital marketing agency specialising in social media marketing based on the South Coast of the United Kingdom. We work with a wide... | 9m 34s | ||||||
| 4/27/26 | Aligning Social Campaigns with Empathy to Drive Real Engagement | Drop us a message! In this episode, Phil Treagus-Evans, Co-Founder and CEO of Giraffe Social, explores how to align social media campaigns with real customer intent rather than surface-level engagement metrics. We break down how to map content to different stages of the customer journey, ensuring your messaging supports awareness, consideration, and conversion without feeling disconnected or overly sales-driven. Phil also shares how marketers can combine performance data with human-first mark... | 9m 41s | ||||||
| 4/20/26 | REWIND: How to Grow your Online Community and Development of Human First Marketing | Drop us a message! This week, we’re kicking off our REWIND series, where we dive into our back catalogue of episodes to bring you interesting insightful conversations you can’t miss. In this week’s REWIND episode, we cover topics such as growing a strong community online, and how you can turn passive followers into active community members. Plus, we talk with our team about the development of Human First Marketing: The Art of Being Seen, Trusted, and Remembered - the invaluable book published... | 10m 15s | ||||||
| 4/13/26 | How to Turn Marketing Data into Stories That Drive Action | Drop us a message! In this episode, Savanna Simmank, Marketing Specialist at Cisco, explores how marketers can transform raw data and analytics into narratives that actually influence behaviour, not just dashboards that get glanced at and forgotten. Plus, we’re talking to Nikki Saltarius, Social Media Specialist at Giraffe Social, to get her thoughts on how marketing success is becoming more nonlinear as audiences engage across multiple platforms and formats. Want to be featured on the pod? ... | 9m 41s | ||||||
| 4/6/26 | How Marketing Helps Founders Raise Investment and Build Investor Trust | Drop us a message! In this episode, Marisa Scullion, Head of Marketing at Angel Investment Network, explains how marketing can bridge the gap between founders and investors. We explore how storytelling, positioning, and brand visibility help both sides recognise the value in each other’s ideas and opportunities. Plus, we also speak to Elena Nikiforova, Social Media Manager at Giraffe Social, to get her thoughts on why social media success is shifting from reach to conversation and community. ... | 8m 26s | ||||||
| 3/30/26 | Choosing the Right Marketing KPIs to Measure Real Business Impact | Drop us a message! In this episode, Rob Bartlett, Head of Marketing at YTL Developments, explains how to cut through overwhelming digital marketing metrics and focus on the KPIs that truly align with campaign objectives. We explore the most common mismatch between campaign goals and reported metrics, and why many teams still measure everything instead of what matters. Rob shares how objective-led KPIs reshape a team’s understanding of the marketing funnel, customer journey, and commercial imp... | 12m 48s | ||||||
| 3/23/26 | How to Scale DTC Brands with Full-Funnel Growth Marketing | Drop us a message! In this episode, Omer Nisar, Founder of Between Spaces, shares what it really takes to scale DTC brands beyond short-term wins. We explore how to balance cultural relevance and performance marketing, turning brand ideas into scalable revenue engines. Omer reflects on lessons from building and scaling his own direct-to-consumer brands, and how full-funnel growth marketing has evolved as paid social moved from experimentation to a core acquisition channel. We also discuss how... | 7m 42s | ||||||
| 3/16/26 | How to Build an Integrated Marketing Strategy That Puts Customers First | Drop us a message! In this episode, Emily Mitchell, Strategic Marketing Architect, explains why so many organisations struggle to move from channel-led activity to true integrated marketing strategy. We unpack the structural and behavioural blockers that keep teams stuck in silos. Emily shares how to balance human-first marketing with short-term performance pressure, especially when acquisition metrics dominate decision-making. We also explore common disconnects between brand strategy, CRM ex... | 11m 43s | ||||||
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 3/9/26 | Bridging Complex Tech and Real-World Value in B2B Product Marketing | Drop us a message! In this episode, Steve Wilcockson, Technical Product Marketing Manager at Quantexa, shares lessons from 30 years in enterprise tech marketing. We explore how to translate abstract, data-heavy technology into clear real-world value that resonates with buyers. Steve reflects on how digital marketing and social media have evolved in B2B tech, and how they now co-exist with (and sometimes replace) traditional enterprise sales models. Plus, we’re speaking to Lucy Torrance, Paid ... | 8m 41s | ||||||
| 3/2/26 | How to Market Complex AI Products Without Losing Your Audience | Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, James Story, Content Marketing Manager at Ten10 Group, shares how to market complex topics like agentic AI, intelligent automation, and enterprise tech without overwhelming your audience. We explore how to judge the right level of technical depth ... | 17m 59s | ||||||
| 2/23/26 | Subscription Bundling Strategy, Partnerships, and Building Personal Brands | Drop us a message! Hey guys and welcome to Social In 10, your Monday morning ritual full of digital marketing insights to go with your coffee, brought to you by the team here at Giraffe Social with a range of other industry experts. In this episode, we’re joined by Giles Tongue, Vice President of Marketing at Bango, to break down why subscription bundles outperform single-product offers for both acquisition and retention, and where brands most often get bundling wrong. Giles explores how part... | 11m 49s | ||||||
| 2/16/26 | Using Data Storytelling to Build Better Customer Journeys | Drop us a message! In this episode, we’re joined by Sharon Gwati, Demand Generation Manager at Agilio Software, to explore how data storytelling can transform the way marketers design and optimise customer journeys. Drawing on insights from her BrightonSEO talk, Sharon explains how principles from hip hop, rhythm, and flow can help marketers rethink how owned data is structured and used. We unpack the most common mistakes brands make with owned data, why dashboards alone don’t create clarity,... | 12m 33s | ||||||
| 2/9/26 | Internal Communications Strategy, AI Training, and Personal Branding for Growing Brands | Drop us a message! In this episode, we’re joined by Emma Gordon, Director at Bydand Strategic Communications, to explore how ambitious brands turn big ideas into clear, actionable communication strategies. Emma shares how strong internal communications help teams stay aligned during growth and change, and what bringing colleagues along the journey unlocks for trust, culture, and reputation. We also discuss how leaders are rethinking AI training, where it fits into day-to-day work, and how a... | 11m 34s | ||||||
| 2/2/26 | Patient-Centred Marketing in Medical Devices and Healthcare Innovation | Drop us a message! In this episode, Aigerim Mullen, Marketing Manager at Abbott, shares how her experience across clinical, academic, and commercial environments shapes her approach to healthcare and medical device marketing. We explore what strong marketing leadership looks like in a sector where patient outcomes, regulation, and innovation all intersect. Aigerim breaks down how to keep marketing genuinely patient-centred while still supporting commercial growth, and how to balance scientifi... | 11m 25s | ||||||
| 1/26/26 | Speaking to International Students and Building a Career in Marketing | Drop us a message! Join Lauren Salisbury, Marketing Manager at QA Higher Education, as she shares practical advice for marketers building their careers and reaching global audiences. Learn the key skills and habits that accelerate early-career growth. Discover how to market effectively to international students, adapt messaging across cultures, and keep your brand consistent. Plus, we’re also speaking to Phil Treagus-Evans, CEO at Giraffe Social, to get his thoughts on why audiences want to s... | 10m 11s | ||||||
| 1/19/26 | Creativity, Compliance and the Future of Financial Services Marketing | Drop us a message! Marketing in financial services means navigating some of the toughest creative constraints out there. In this episode, Luke McGrath, Head of Marketing at True Potential, shares how he’s managed to grow awareness and engagement in a strictly regulated environment—without sacrificing originality or impact. Luke breaks down the mindset and processes that keep creativity alive within compliance-heavy boundaries, and where he believes automation is creating new opportunities for... | 10m 48s | ||||||
| 1/12/26 | Building High-Converting Content in the Age of AI-Driven Acquisition | Drop us a message! In competitive B2B SaaS, content isn’t just about ranking, it’s about revenue. In this episode, Aysha Shereen, Content Marketing Manager at Node4, breaks down how AI-driven acquisition channels are evolving and what role content marketers must play in shaping their future. Aysha shares her biggest lessons from scaling organic performance in fast-moving SaaS markets, revealing how the best content teams blend product understanding, SEO intent, and customer psychology to crea... | 10m 42s | ||||||
| 12/22/25 | Human-First Marketing & Rebuilding Hammer’s Identity | Drop us a message! What happens when a brand stops shouting and starts sounding human again? In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, shares how human-first marketing is reshaping audience behaviour, and why authenticity outperforms traditional sales messaging in today’s attention economy. Chris breaks down Hammer’s journey “back to its roots,” revealing how nostalgic design choices were intentionally tied to strategic business go... | 10m 01s | ||||||
| 12/15/25 | Design Psychology, Nostalgia & Emotion in Enterprise Marketing | Drop us a message! Enterprise marketing isn’t just driven by logic or data—it’s powered by emotion. In this episode, Chris Dale, Brand Strategy & Marketing Performance Manager at Hammer Distribution, joins us to explore how design psychology, nostalgia, and emotional cues shape brand perception in even the most complex B2B environments. Chris breaks down why emotional resonance matters just as much in enterprise as it does in consumer marketing, how nostalgia can create instant trust and ... | 10m 59s | ||||||
| 12/8/25 | Modern Demand Generation and the Growth Levers That Actually Matter | Drop us a message! With almost twenty years in the industry, Adam Pembrey, Marketing Manager at SUEZ UK, has seen demand generation evolve through shifting buyer expectations, new technologies, and changing growth pressures. In this episode, Adam breaks down what today’s most effective demand engines really look like, and why the fundamentals still matter more than the noise. We explore the role marketing plays in making a company attractive to investors and buyers, the most overlooked part ... | 12m 01s | ||||||
| 12/1/25 | Standing Out in Fintech Through Smart Data and Sharp Creativity | Drop us a message! Fintech is one of the toughest industries to stand out in; regulated, competitive, and constantly innovating. In this episode, Luke McGrath, Head of Marketing at True Potential, joins us to break down what it really takes to build a brand that doesn’t just blend into the noise. We also speak to Catherine, exploring why attention spans aren’t as short as marketers think, and how to determine the ideal video length for social platforms in 2025. Want to be featured on the pod... | 10m 46s | ||||||
| 11/24/25 | The Essential Mindset Behind Marketing Innovation | Drop us a message! Brilliant ideas don’t sell themselves—they need champions who can bring them to life. In this episode, we’re joined by Mike Millar, Founder of SmplCo, to explore how adopting an entrepreneurial mindset can help marketers win support for bold ideas and turn them into real outcomes. We unpack the process behind validating ideas, securing investment, and landing partnerships—and how those same principles can be applied within large organisations. Drawing on a background in jou... | 12m 41s | ||||||
| 11/17/25 | When Creativity Meets Technology in Branding and Marketing | Drop us a message! What separates a good brand from one that people believe in? In this episode, Puneet Khushalani, Senior Brand Partnerships Manager at TikTok, shares his perspective on the hidden challenges within advertising that outsiders rarely see, and what it takes to build brand value that lasts. For anyone curious about what makes a brand truly God-tier, this conversation gets to the heart of it. Want to be featured on the pod? Drop us a voice note on Instagram at @GiraffeSM. About... | 8m 54s | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.