Social Media and Politics

Bruce Schneier and Dr. Nathan Sanders discuss Rewiring Democracy: How AI Will Transform Our Politics, Government, and Citizenship (MIT Press). Bruce and Nathan share how AI becomes viable for governments when the speed, scale, scope, and sophistication of computational systems surpasses human capacity. We also discuss the relationship between AI and the Internet of Things, how AI interacts with lobbying and legislation, and how values can be construed in an automated context. Current examples of AI implementation are shared from political campaigning, public administration, and civil society.

Dr. Betto van Waarden, Assistant Professor of History at Maastricht University, discusses his new book Politicians and Mass Media in the Age of Empire. We begin by charting the technological developments of the 19th century and how it influenced the speed and scale of news production. Then, we discuss the rise of public opinion and how it affected the media's role in the political system. We spend the rest of the episode discussing publicity politicians, the transnational media system, and how many of the political dynamics we see today can be traced to the Age of Empire.

Ivan Pardo, Founder of Solidarity Tech, shares how tech can solve organizing bottlenecks for political campaigns. We discuss how Solidarity Tech was used for digital organizing in Zohran Mamdani's mayoral campaign in New York and Catherine Connelly's presidential win in Ireland. Beyond tech functionality, we discuss how CRM platforms can give campaigns a human touch, how tech integrates with the culture of a campaign, and the potential downsides of gamification for volunteer organizing.

Frank A. Spring, founding partner at Altum Insight and managing partner of Undaunted Ventures, shares how qualitative methods can understand the stories voters tell themselves about politics. Frank discusses his work using AI-moderated interviews (AIMI) and digital ethnography to analyze citizens' understanding of democracy, and how these insights can be used to inform political storytelling.

Professor Matthew Wall and Dr. Louis Bromfield, both at the Department of Politics, Philosophy, and International Relations at Swansea University, discuss election forecasting. We cover different types of political forecasting, such as polls and prediction models, and dive into prediction markets like Polymarket. We then discuss the concept of the 'wisdom of the crowd' and what attributes make a good forecaster, before turning to how betting market odds, forecasting platforms, and gamification can be used in research.

Jakub Szymik, Founder of CEE Digital Democracy Watch, discusses the EU's ongoing initiatives to fight disinformation, regulate political advertising, and protect election integrity on social media. Jakub shares his insights on the Digital Services Act, the European Democracy Shield, and how these initiatives relate to digital political advertising on social media. We also discuss the latest Polish Presidential elections in terms of digital ad spending, Gen AI content, and political influencers.

Dr. Neta Kligler-Vilenchik and Dr. Ioana Literat share research from their new book Not Your Parent's Politics: Understanding Young People's Political Expression on Social Media. We discuss how young people use social media such as TikTok, Instagram, and YouTube to experiment with their political identity, even if they are too young to vote. Examples from the 2016 US election, Black Lives Matter protests, and climate anxiety help illustrate the various ways that youth express their political opinions across social media platforms. We also discuss how to approach these expressions from a democratic and citizenship perspective.

Dr. Michael D. Cohen, author of Modern Political Campaigns, shares how artificial intelligence is impacting political campaigns. We discuss how AI is like an automated staffer, and what types of human involvement is still needed to craft a winning strategy. We also examine AI's role in generating copy like social media posts and speeches, as well as how it can be used for qualitative data analysis such as focus groups. In addition, we consider how AI relates to trending concepts such as authenticity and political polarization.

Dr. Johan Farkas and Dr. Marcus Maloney discuss how the language used to describe digital media frames our understanding and the actions of policymakers. We break down how terms like "toxic", "trolls", and "filter bubbles" are often used uncritically and limit how we understand the relationships between digital media and social problems like misogyny, racism, and harassment.

Ryan Davis, Co-founder and Chief Operating Officer at People First, guests for a debrief on content creators in the 2024 US election. We discuss content creator strategies between the two parties, how influencers have become professionalized, and what this means for elections going forward.

Kindred Motes, Founder and Managing Partner at KM Strategies Group (KMSG), shares his advocacy work to counter the online reach of Project 2025. Working with the Global Project Against Hate and Extremism, KMSG launched a paid campaign on Google Search before Project 2025 became mainstream. Kindred shares how TikTok played a role in catalyzing Project 2025 as a political issue, as well as some of the challenges that nonprofits face in running digital ad campaigns. We also discuss the benefits and trade-offs of social media for advocacy work, and end with some practical tips for how nonprofits can effectively communicate in today's fragmented media landscape.

Ryan Davis, Co-Founder of People First, discusses how "micro-influencers" or "micro-creators" are being used in political campaigns. We discuss the benefits of using micro-influencers for engagement, as well as how they can be used to target specific blocks of voters. Ryan also shares how these creators can inform the political strategy of campaigns through panels and focus groups, and how the comments to creators' content can reveal themes and sentiments important for the campaign.