The Target Boycott Nobody Thought Through

About this episode

This episode discusses the unintended consequences of the Target boycott on Black-owned brands and advocates for supporting Black businesses instead.

The Target boycott was supposed to “protect the Black community,” but the first people it harmed were Black-owned brands. In this episode, Von Lee breaks down the real consequences of the boycott, the brands that were dropped, the founders who begged the community not to boycott, and the financial realities nobody wanted to talk about. This isn’t outrage. This is a strategy. And the truth is simple: corporations survive boycotts, Black brands don’t. If we really want to build power, the movement has to shift from boycotting to BUY‑cotting. Walk in. Buy Black. That’s how we change the numbers and the narrative.

People in this episode

Host: Von Lee

Topics covered

• boycott
• Black community
• economic impact
• corporate strategy
• supporting Black brands

Keywords

• Target boycott
• Black community
• economic consequences
• BUY-cott
• support Black brands

Mentioned in this episode

Organizations: Target, Black-owned brands, Black brands, corporations

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