From SEO to AEO: How to Optimize Your Website for AI Agents (feat. Frank Vitetta)

About this episode

Frank Vitetta discusses the impact of AI agents on website optimization and traffic.

Frank Vitetta, is the founder and CEO of Orchid Box, LLM Scout, and CodeScout. LLM Scout monitors how brands are cited and represented across major AI platforms. Krish Palaniappan is the CEO of Snowpal, an API platform helping businesses build software faster. Frank points to a striking statistic: roughly 18% of Google’s traffic today comes from LLM bots. When you ask ChatGPT or Claude a question they can’t answer from training data, they perform live Google searches to gather information. They break your prompt into multiple search queries — a process called “query fan-out” — then crawl the top results in real time to synthesize an answer.

People in this episode

Host: Krish Palaniappan

Guest: Frank Vitetta

Topics covered

• SEO
• AEO
• AI Optimization
• Website Traffic
• AI Agents

Keywords

• SEO
• AEO
• AI Agents
• Google Traffic
• Query Fan-out

Mentioned in this episode

Organizations: Orchid Box, LLM Scout, CodeScout, Snowpal

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