Mastering Customer Acquisition with Harsha Mokkarala
From Software Spotlight by Software Oasis
May 4, 2026 · 1h 16m · Episode 145
About this episode
Harsha Mokkarala discusses customer acquisition and the role of mentorship in entrepreneurship.
In this episode of Software Spotlight, Michael Bernzweig talks with Harsha Mokkarala from ecue, an AI-driven business intelligence platform. Harsha shares his journey from engineering to entrepreneurship, emphasizing the importance of mentorship and continuous learning. He delves into the complexities of customer acquisition costs and how businesses can better align data insights with strategic goals.
People in this episode
Host: Michael Bernzweig
Guest: Harsha Mokkarala
Topics covered
- customer acquisition
- entrepreneurship
- mentorship
- data insights
- business strategy
Keywords
- customer acquisition costs
- mentorship
- entrepreneurship
- data insights
- business intelligence
Mentioned in this episode
Organizations: ecue, AI-driven business intelligence platform
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