Serge Salager on Mastering SaaS Pricing and Building Visualping

About this episode

Serge Salager discusses his journey and insights on SaaS pricing strategies for tech startups.

In this episode of Software Spotlight, host Michael Bernzweig is joined by Serge Salager, founder of Visualping. Serge shares his unique journey from a chemical engineer and product manager to leading a SaaS company. He dives into the critical role pricing plays in the success of tech startups, discussing strategies like the 10-5-20 rule and the transition from traditional to subscription-based models. Recorded live at the Software Oasis AI Summit, this episode offers valuable insights for software entrepreneurs navigating the complexities of modern pricing.

People in this episode

Host: Michael Bernzweig

Guest: Serge Salager

Topics covered

• SaaS pricing
• tech startups
• subscription models
• entrepreneurship
• business strategy

Keywords

• SaaS
• pricing strategies
• 10-5-20 rule
• subscription-based models
• tech entrepreneurship

Mentioned in this episode

Organizations: Visualping, Software Oasis

More episodes of Software Spotlight

• Brian Minick of ZeroBounce on Mastering Email Deliverability · June 10, 2026 · 1h 13m
• John Callery on AI-Powered Innovation at ReflexAI · June 8, 2026 · 1h 3m
• Building Autonomous AI Agents with Ambuj Kumar of Symbian · June 1, 2026 · 1h 3m
• Jeff Kuo on Ragic's No-Code Revolution and AI's Role in Software Development · May 25, 2026 · 1h 18m
• Sujay Saha of Cortico-X on Transforming Consulting with Experience-Led Strategy · May 22, 2026 · 1h 14m
• John Betancourt on Pivoting to Success with Humantelligence · May 20, 2026 · 1h 17m