252: FINDING YOUR NICHE ONLINE WITH ONLINE ECOMMERCE SHOPEE

About this episode

Genecia Alluora discusses how to find your niche online and empower women through Shopee livestreaming.

Finding your niche online Credit: Her World Singapore Former pageant queen Genecia Alluora on empowering women and building a trusted beauty brand through Shopee livestreaming Genecia Alluora Luo, former Miss Singapore Universe runner-up, has worn many hats – from therapist to mentor and cafe owner. Now, she taps Shopee livestreaming to grow new income streams and empower women, shaped by lessons from her first skincare venture, ALLUORA As a former Miss Singapore Universe second runner up and Miss Singapore International, entrepreneur Genecia Alluora Luo ( @geneciaalluora ) is no stranger to the spotlight. She has built up multiple business streams, having been an online business mentor, occupational therapist, and cafe chain owner. Now, through her platform and voice, she’s carving out another stream of income for herself, while empowering other women to do the same. She does so by leveraging the power of livestreaming on Shopee. However, her journey hasn’t always been smooth sailing. Back in 2013, when she started her own skincare business ALLUORA, her biggest struggle was a common one for many entrepreneurs: getting the word out about her brand and finding customers. Things…

People in this episode

Host: Genecia Alluora

Topics covered

• finding your niche
• ecommerce
• livestreaming
• empowering women
• beauty brand
• online business

Keywords

• niche
• ecommerce
• livestreaming
• empowerment
• beauty brand
• online business
• Shopee

Mentioned in this episode

Organizations: Shopee, Her World Singapore

Products: ALLUORA

Places: Singapore