#92: My Email List Shrank (Here's What I'm Doing About It)

About this episode

Ruth shares her experience of her shrinking email list and the strategies she is implementing to address it.

In this episode I share something vulnerable: that my email list has not been growing. In fact, it has been shrinking. I'll walk you through exactly what has gone wrong and the strategy I'm using to turn it around. I’m sharing the real numbers and feelings behind noticing that my list had shrunk, why it actually made sense after running a summit, and why unsubscribes are not always a problem to fix. But I’m also getting honest about where I hadn’t been paying enough attention, and the ...

People in this episode

Host: Ruth Poundwhite

Topics covered

• email marketing
• list building
• entrepreneurship
• business strategy
• unsubscribes
• personal growth

Keywords

• email list
• growth strategy
• summit
• unsubscribes
• business
• marketing

More episodes of Soulful Sales With Ruth Poundwhite

• #96: How AI Connectors Are Freeing Up Our Creativity (A Roundtable Discussion) · June 12, 2026 · 57 min
• #95: How to Make Your Freebies Actually Pay (& Why One Freebie Won't Cut It) · June 5, 2026 · 15 min
• #94: The Fears That Came Up Launching My Brand New Offer · May 29, 2026 · 25 min
• #93: How Claude Ran My Last Sale · May 22, 2026 · 21 min
• #91: Difficult Clients, Refunds, and the Dark Side of Entrepreneurship - A Conversation with My Mastermind · May 1, 2026 · 59 min
• #90: How Claude is Actually Running Our Businesses (Part 2) · April 24, 2026 · 1h 1m