Podcast Growth for Music Producers with Marc Matthews
From Sound Discussion by Ben Holmes, Nate Kelmes, Neil Merchant
December 29, 2025 · 1h 8m · Season 2 · Episode 12
About this episode
In this episode, Marc Matthews shares insights on growing a music production podcast and effective content strategies.
In the Season 2 finale, we’re joined by Marc Matthews of the Inside The Mix podcast and synthmusicmastering.com to unpack how he built a music production and mixing show into the top 10% of podcasts. We talk weekly consistency, planning a year ahead, batching episodes, using polls and listener questions to guide content, why he’s shifting away from full video, and how AI helps with the admin so he can stay creative. Plus: smarter CTAs, where growth really comes from, and the mindset it takes to keep showing up. What you'll learn in this episode: Why weekly cadence created a noticeable uptick in growth How Marc sets goals using downloads in the first 7 days Planning ahead: batching episodes and building a buffer (“3 in the bank”) Using polls, audience surveys, and listener questions to shape content Why “less is more” with calls-to-action (avoid CTA overload) What’s worth it (and not worth it) about video podcasting Monetizing without sponsors: using the podcast to drive services + discovery calls Growth without ad spend: the power of guesting on other podcasts Using AI for “remedial admin” (descriptions, SEO, templates) while keeping music human 🎧 Listen to Sound Discussion…
People in this episode
Hosts: Ben Holmes, Nate Kelmes, Neil Merchant
Guest: Marc Matthews
Topics covered
- podcast growth
- music production
- content planning
- audience engagement
- AI in podcasting
- monetization strategies
Keywords
- podcast growth
- music producers
- weekly consistency
- audience polls
- AI tools
- monetization
- video podcasting
Mentioned in this episode
Organizations: Inside The Mix, synthmusicmastering.com
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