About this episode
The episode discusses new research on podcast consumption behaviors, particularly focusing on the 'Audio Primes' segment of listeners.
What platforms record and what podcast consumers are actually doing can be two different things. New research from Edison Research introduces "Audio Primes" — the 22% of podcast consumers who listen to 75% or more of their podcasts as audio — finding that this segment skews younger, more educated, and higher-earning than the average podcast listener, upending common assumptions about who chooses audio-first consumption. Ninety percent of Audio Primes use YouTube for podcast listening, but predominantly as audio infrastructure with screens off or minimized, revealing a significant gap between video platform metrics and actual podcast listening behavior. Written by Tom Webster Edited and narrated by Gavin Gaddis Text and audio edited by Gavin Gaddis Find the full article here on Sounds Profitable.
People in this episode
Host: Bryan Barletta
Topics covered
- podcast consumption
- audio-first
- YouTube
- Edison Research
- Audio Primes
- listener behavior
Keywords
- podcast
- audio consumption
- Edison Research
- YouTube
- Audio Primes
- listener demographics
Mentioned in this episode
Organizations: Edison Research, YouTube
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