Sponsorship Talk with John Kremer on Book Sponsorship and Securing Sponsors

Sponsorship Talk with John Kremer on Book Sponsorship and Securing Sponsors

From Sponsorship Talk with Roberta Vigilance by Roberta Vigilance

February 24, 2026 · 44 min

About this episode

John Kremer discusses book sponsorship and strategies for authors to secure sponsors.

John Kremer, author of 1001 Ways to Market Your Books , joins Sponsorship Talk to share his experience with book sponsorship and how he secured sponsors for his book. In this episode, we explore what book sponsorship looks like, what authors should understand before approaching sponsors, and how positioning plays a key role in success. Listen now. John Kremer, The Book Authority, is the author of 1001 Ways to Market Your Books , mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books. Over the past 40 years, he has helped thousands of authors, both major celebrities and those just starting out, to sell more books! Lots more books! Watch and engage with John on YouTube here: https://www.youtube.com/watch?v=jyJgZNcOKSg

People in this episode

Host: Roberta Vigilance

Guest: John Kremer

Topics covered

  • book sponsorship
  • securing sponsors
  • marketing books
  • author positioning
  • sponsorship strategies

Keywords

  • book sponsorship
  • John Kremer
  • marketing
  • authors
  • sponsors
  • positioning
  • 1001 Ways to Market Your Books

Mentioned in this episode

Organizations: The Book Authority, Billion Book Initiative

Books & works: 1001 Ways to Market Your Books

Places: YouTube

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