Sprout Nonprofit | the podcast for small shop nonprofits

Can an email series transform your community engagement? In today's episode, I'm join by the one and only Trent Rash, Executive Director of the Missouri Symphony to talk about being stopped on the street because of an email — and how storytelling is essential to every nonprofit organization. Trent reflects on the challenges and rewards of nonprofit leadership, especially in the arts sector. Join us to hear how storytelling and embracing change can redefine the success of a nonprofit organization. 🔗 Links mentioned in this episode How to launch an automated new donor welcome series ☕️ Find me on social media Instagram LinkedIn ⭐️ Get to know Trent + MOSY Website LinkedIn Instagram ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Learn the steps needed to increase your donor retention without sacrificing the personalization needed to build a real connection with your donors! In this webinar, I'll walk you through the 3 action steps to create, write and automate a new donor (or subscriber) welcome series this year. Sign up today! https://www.smallshopstrategies.com/webinar

If you're feeling the strain of endless tasks and unrelenting expectations, this episode is a breath of fresh air. Ask we kick off the new year, we're also calling for a call to action to rewrite the narrative on productivity, focusing on what truly matters. Tune in for an enlightening journey towards sustainable productivity, where doing less can actually mean achieving more. 🔗 Links mentioned in this episode One Day Calendar Productivity Challenge How to launch an automated new donor welcome series ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you the 3 strategies you need to create more space on your calendar this year – easily. Sign up today! https://www.smallshopstrategies.com/challenge

Is direct mail fundraising all that and a bag of chips? Dive into this Bonus Call from inside the SproutED membership featuring Steven Screen, a fundraising guru with over 30 years of experience! Steven shares a treasure trove of tips on leveraging direct mail for donor engagement. He unpacks the nuances of creating impactful appeals and explains why direct mail remains a powerful tool in your fundraising arsenal, especially amidst the trend of decreasing online giving. Get ready to transform your fundraising strategy from transactional to relational with Steven's expert guidance. 🔗 Links mentioned in this episode Get to know Steven and the Better Fundraising Company Connect with Steven Screen on LinkedIn ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!)

Have you all of a sudden looked up from your computer and realized you've spent all day in your inbox? You likely know this frustration. In today's episode, we're talking about just that - your email inbox! And more specifically, the 4 rules you need to keep from wasting your whole day responding to emails that are other people's priorities. ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together. Enroll today: https://www.smallshopstrategies.com/joinsprouted

Today, we're diving into the tech and automation side of email marketing, and there was so much to unpack, you'll need to check back next week for part 2! This episode was inspired by a voice memo we received from Jo, the Executive Director of Make.Do., a creative organization in Arkansas. If you're new to email marketing or still getting the hang of managing your donor list, this is the episode for you as I break down key email marketing terminology, why segmenting your list is so important and the impact it can have on your org. 🔗 Resources mentioned in this episode 👀 WATCH - Part 1 - Why paying attention to some* metrics in your email can be powerful 👀 WATCH - Part 2 - My tagging secrets 👀 WATCH - Part 3 - How you can apply it to your org 🏷️ ➜ My Email Tag - Naming Conventions + Strategy Template - DOWNLOAD NOW ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!) Running a nonprofit is not easy, but what if you had a community of people to support you? Enrollment for 🌱SproutED, the only community for small shop Executive Directors to grow — together. Enroll today: https://www.smallshopstrategies.com/joinsprouted

Helllloooo from Nonprofit Nation! In this episode, I am sharing an episode from when I was a guest on Julia Cambell's podcast, Nonprofit Nation. This is one of my favorite interviews I've ever done. We talk about ideas for building resilience in our organizations and in ourselves, especially after the collective trauma we all experienced (the pandemic) and what the most successful nonprofit organizations and successful EDs have in common. Follow Nonprofit Nation Get to know Julia Campbell ☕️ Find me on social media Instagram LinkedIn ⚙️ My favorite tech tools ConvertKit (PS. nonprofits get 20% off!)

Need a few hot tips for retaining your donors? A new report is in and I'm giving you all the highlights for keeping your donors engaged amidst the decreasing giving trend. I also dive into the importance of email marketing and share some important benchmarks for small shops. Giddy up because it's time to make the shift from a transactional approach to a more relational approach. My favorite email marketing tool: ConvertKit (PS. nonprofits get 20% off!) Join me for the North America Giving Conferece hosted by Fundraising Everywhere next week, click here to get signed up. ____ Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! https://www.smallshopstrategies.com/challenge

Ready to take back your time and banish that burnout for good?⏰ Find out how I plan my calendar and practice flexible time blocking. ____ Running a nonprofit is not easy, but what if you had a few more hours back in your day?During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! https://www.smallshopstrategies.com/challenge 📦 As your go-to nonprofit productivity pal, check out my Amazon store with my favorite productivity tools. https://www.amazon.com/shop/smallshopstrategies *yes, I earn commission on anything you purchase through my store. Current commission earned: $0.09.

Systems are crucial for becoming more focused, organized, and productive. In this episode, we'll cover the 4 systems every nonprofit needs and how they work together to boost your productivity -- and, therefore, your impact. ____ ⚙️ Running a nonprofit is not easy, but what if you had a few more hours back in your day? During the challenge, I will show you how to start saving 2+ hours in your day – easily. (Yes, that's 10+ hours a week!). Sign up today! (It's FREE!) https://www.smallshopstrategies.com/challenge 📦 As your go-to nonprofit productivity pal, check out my Amazon store with my favorite productivity tools. https://www.amazon.com/shop/smallshopstrategies *yes, I earn commission on anything you purchase through my store. Current commission earned: $0.09.

Do you need an annual report? Is there a difference between an annual report and an impact report? In this podcast, we'll walk through everything you need to know about annual reports and how to use them to steward your supporters. ___ 👀 Prefer to read? Check out our blog post: How to create an impactful annual report for your nonprofit: https://www.smallshopstrategies.com/podcast/nonprofit-annual-report 🌱 Stuck on how to format your impact report? Snag this free template: www.smallshopstrategies.com/impact

Running your nonprofit all on your own isn't easy, but what if it didn't have to feel so hard? Listen to this episode for the ONE question you need to ask yourself this week. 🌱 🌱 🌱 Does this feel familiar? -You've got board members questioning your every move -You're constantly being pulled in a million directions -You don't have a place to turn with your questions -You just want to do the good work you set out to do Newsflash 👉 it doesn't have to be this way It's time to do it differently with SproutED. 🌱 Ready to reclaim your time, build better relationships, and raise more money? Join SproutED. Doors close February 6, so save your spot today! www.smallshopstrategies.com/sprouted

Want to peek behind the curtain of what it's like be inside the SproutED community? Join 3 long time members of the SproutED Community tomorrow, Tuesday, January 17 at 12pm CT (10am PT, 1pm ET) for a conversation. Come hear from them about their ah-ha moments, how they are planning for 2023 and how they've met some of their best friends inside the community. Of course, you'll have a chance to ask any questions you have about the topic or SproutED. Listen to this episode to find out more! Join us tomorrow ➜ https://www.smallshopstrategies.com/edpanel 🌱 Ready to reclaim your time, focus on donor relationships, and raise more money? Join SproutED. Doors close on February 6, so save your spot today! https://www.smallshopstrategies.com/sprouted 🤔 Not sure if SproutED is right for you? Come to the panel tomorrow! https://www.smallshopstrategies.com/edpanel

What would it feel like to get 2+ hours back every day? YOU'RE INVITED. Mark your calendar for January 10, 11, + 12 for a free 3-day productivity challenge. Sign up today: https://www.smallshopstrategies.com/challenge