How Two Pinterest Managers Plan Seasonal Content (So You Can Too)

How Two Pinterest Managers Plan Seasonal Content (So You Can Too)

From Stars and Hearts by Megan O'Neill

November 8, 2025 · 59 min · Season 4 · Episode 66

About this episode

Megan O'Neill interviews Pinterest manager Jen Kibler about seasonal content planning and the importance of a website and email list for business owners.

Today I’m joined by Pinterest manager and homesteader Jen Kibler , owner of Steel Spoon Farm and creator of the Content Seeds Collective. We talk about why Pinterest works in seasons , why success comes from planting content seeds early, and how the work you do now becomes your website traffic in the new year. Jen shares how homesteading taught her patience, foundations, and long-game thinking — and how that mindset translates directly to Pinterest strategy. We dig into why every business owner needs their own website and email list (not just social media), what most people get wrong when they pin, and why Pinterest is perfect for bloggers, food creators, coaches, and service providers who are tired of the social media hamster wheel. If you want a calmer, smarter way to grow your visibility without posting daily, this episode is for you. Where to Find Jen • Website: https://jenkibler.com • Instagram: https://www.instagram.com/jenkibleronline/ • Threads: https://www.threads.com/@jenkibleronline Grab the FREE Pinterest Magic Guide ➡️ Download it here: ⁠⁠https://meganpinterestmanager.com/free-magic-guide/⁠⁠ This free guide shows you how Pinterest actually works and how to set up…

People in this episode

Host: Megan

Guest: Jen Kibler

Topics covered

  • Pinterest
  • content strategy
  • homesteading
  • website traffic
  • email list

Keywords

  • visibility
  • bloggers
  • food creators
  • coaches
  • service providers

Mentioned in this episode

Products: Pinterest Magic Guide

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