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- 🇦🇺AU · Entrepreneurship#1435K to 30K
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Est. listeners per new episode within ~30 days
3.5K to 21K🎙 Weekly cadence·196 episodes·Last published 10mo ago - Monthly Reach
Unique listeners across all episodes (30 days)
5K to 30K🇦🇺100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
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On the show
Recent episodes
Ep 195 Scaling A Global Beauty And Wellness Brand, How Popmask grew 500% in one year
Jul 17, 2025
1h 27m 03s
Ep 194 Ways To Use AI In Your Product Business With Dean Johnston
Jul 3, 2025
26m 04s
EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan
Jun 26, 2025
44m 49s
Ep 192 The Easy Way To Launch Into The US Market With Lauren Orlicky
Jun 26, 2025
39m 32s
Ep 191 The Path To Profit with Petite Fashion Brand The Shortlist founder Laura Derricourt
Jun 12, 2025
32m 58s
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 7/17/25 |  Ep 195 Scaling A Global Beauty And Wellness Brand, How Popmask grew 500% in one year | On this episode of Start Scale Succeed, Nicole chats with Louisa Booth, the inspiring founder behind Pop Mask and Blushing LA. Louisa shares her entrepreneurial journey from investment banking to bootstrapping and building a global beauty and wellness brand, now found in over 35,000 retail doors worldwide—including CVS, Macy’s, Bloomingdale’s, Superdrug, and Boots. Nicole and Louisa chat about: The story behind Louisa’s first product, Pop Band (the hair ties that don’t damage hair), and her accidental pivot into the US market. How Louisa grew Pop Mask into a brand that brings joy and innovation to everyday essentials—from sleep masks to femcare solutions. The logistics of scaling internationally: cracking the US market, dealing with retail red tape, vendor setups, and surviving cash flow challenges. The reality of copycat competitors and how Louisa kept innovating and moving forward. Product development inspiration—how her own family’s needs and feedback from a multigenerational team drive new ideas. Navigating tariffs, Trump policies, and the need for dogged focus on margins The shift to showing up as the face of the brand and connecting with customers on a relatable, human level. The rollercoaster of founder life: bootstrapping, remortgaging, 18-hour days, pinch-me moments, and finally seeing her products in major UK retailers. Louisa’s best advice for founders at every stage: trust your instincts, scrutinize every penny spent, focus on margins, and remember—there are no shortcuts in scaling a product business. https://www.instagram.com/lovethepopmask/ https://popmasklondon.com/ https://blushingla.com/en-gb Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 1h 27m 03s | ||||||
| 7/3/25 | Ep 194 Ways To Use AI In Your Product Business With Dean Johnston | In this value-packed episode, Nicole Higgins sits down with Dean Johnson—AI consultant, and experienced product business founder—to dive into the game-changing ways artificial intelligence is transforming product businesses. Whether you're a founder at the start of your journey or running an established e-commerce brand, you’ll learn actionable strategies for using AI to streamline operations, save time, and scale efficiently without losing that crucial human connection. Highlights include Smart ways to use AI for inventory forecasting, automating reporting, customer service, and content creation The strengths of custom ChatGPTs for more intuitive, tailored results Workflow automation using tools like Make.com Integrating AI with Shopify Leveraging AI while maintaining authenticity and personal connection with your customers Practical steps to map your business workflows and identify automation opportunities Using AI for deep trend research and actionable business insights Key Takeaways: Start by mapping your business workflows to identify where AI and automation will help the most. Focus on repetitive, data-heavy tasks—freeing yourself and your team to focus on creativity and customer relationships. ChatGPT’s custom GPT feature is a powerful way to make business analysis fast and personalized. Trend research and strategic planning can be augmented with AI, Links https://www.gorgias.com/ https://www.make.com/en https://n8n.io/ai/ Guest Dean Johnston https://aiefficiencyhubb.com/ https://www.instagram.com/deanjohnstonai https://www.tiktok.com/@deanjohnstonai https://form.typeform.com/to/izHind8W Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 26m 04s | ||||||
| 6/26/25 | EP 193 Launching with Intention: Moonbow’s Journey from Idea to Indie Brand with founders Heather & Dr Felice Chan | When should I start talking about my brand on socials? How soon should I build a community? These are questions I'm often asked by brands that are starting and in EP 193 I'm chatting with Heather Chan co-founder of new brand Moonbow (where Traditional Chinese Medicine meets modern skincare) The brand launched in March 2025 and the founders Heather & Dr. Felice Chan have been building the brand in public for the last 18 months. . In this episode Heather shares her insights into Building a skincare brand from scratch Importance of founder visibility on social media and how to get comfortable with it. Market research and identifying white space Funding and financial planning for startups Leveraging education in brand marketing Using micro influencers to grow the brand Challenges and learnings from launch phase Strategic product and retail growth decisions #traditionalchinesemedicine #heatherchan #felicechan #startscalesucceed #businesspodcast #skincarefounderstory #podcast https://moonbowskin.com/ https://www.instagram.com/moonbow_skin/https://www.instagram.com/_heatherjchan_/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 44m 49s | ||||||
| 6/26/25 | Ep 192 The Easy Way To Launch Into The US Market With Lauren Orlicky | Welcome to another episode of the Start Scale Succeed podcast with your host, Nicole Higgins, the Buyer and Retail Coach. In this episode, Nicole is joined by Lauren Orlicky , co-founder of US Launchpad about the practicalities of launching your brand in the United States and how to do it the Easy Way Episode Highlights: - The Story Behind US LaunchpadLauren shares how her own e-commerce challenges inspired her to create US Launchpad—a company dedicated to helping brands expand into the US market without the overwhelming red tape of officially setting up a US entity. - Navigating the US Market as an International SellerLearn about the “international seller” route, a cost-effective and stress-free way to test your brand in the States, requiring only a US EIN (tax number) and a US dollar account—no US bank visits or 54 forms! - Sales Tax SimplifiedLauren breaks down how sales tax works for international sellers in the US, including navigating threshold laws (known as “nexus”), using tools like TaxJar on Shopify, and the surprisingly simple admin required. - What Products Are Flying Off Shelves in the US?Discover which UK/EU brands and product categories are resonating with American consumers— - Why Brand Messaging MattersNicole and Lauren discuss the importance of adapting your brand voice and marketing—Americans love “extra cheese,” and what feels salesy in the UK can truly resonate in the US. - Compliance, Packaging, and InsuranceIf you’re a food or beauty brand, find out what it takes to meet US compliance, the difference between cosmetic and drug labeling, and how Lauren’s team helps with the complicated world of US product liability insurance. - The Realistic Path to Success in the USLauren shares honest advice about managing expectations—most brands see true traction in the US after consistent effort for 10 to 12 months. Plus, why starting small, testing, and scaling are the keys to sustainable growth. - Fulfillment and Logistics Made EasyUS Launchpad provides hands-on, end-to-end support with warehousing, shipping, and even connecting you with US retail buyers—no minimum order volumes needed for US and Europe. https://uslaunchpad.co.uk https://www.uslaunchpad.co.uk/usplaybook http://linkedin.com/in/lauren-orlicky-78118b292 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 39m 32s | ||||||
| 6/12/25 |  Ep 191 The Path To Profit with Petite Fashion Brand The Shortlist founder Laura Derricourt | In this weeks episode, Nicole brings back Laura, founder of The Shortlist—a premium petite fashion brand—for her third appearance on the podcast. Having followed Laura’s journey from launch to becoming a profitable business, Nicole dives deep into the milestones, challenges, and evolutionary steps that have shaped The Shortlist over the past four years. Listen in as Laura shares candid insights about manufacturing setbacks, profitability milestones, the realities of staying lean as a solo founder, and building a loyal community. She also offers hands-on advice for fellow product business entrepreneurs about trusting your instincts, the value of data, and mastering the art of the slow, steady build. Some of the key topics they talk about are The Journey from Launch to Profitability Laura discusses how her initial collections operated at a loss, the strategic decision to move manufacturing from the UK to Poland (and later to other countries), and achieving net profit covering her business’s long-term costs. Pricing Strategy Why Laura reduced her price points (nearly 50% from original levels) and how that played into her brand’s position Building Community & Brand Loyalty How sharing behind-the-scenes content, leveraging customer stories, and collaborating with diverse content creators have elevated The Shortlist’s brand and broadened its appeal. https://www.instagram.com/theshortlistshop/ https://theshortlistshop.co.uk/ https://www.linkedin.com/in/lauraderricourt-theshortlist/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 32m 58s | ||||||
| 5/30/25 |  Ep 190 Is PR over with journalist and communications expert Priscilla Pollara Live episode from Top Drawer | Is conventional PR over? In this weeks episode of start scale succeed we are live from the retail revealed stage of the Top Drawer Trade Fair I’m joined by Journalist and communications expert Priscilla Pollara and here are some of the key areas we chat about How PR has evolved (and what actually matters now)Storytelling that connects—and convertsWhere to focus your PR efforts for real visibilityMistakes to avoid (and how to nail those press pitches) Guest Priscilla Pollara https://www.instagram.com/priscillacomms/ https://toptrick.co.uk/ https://www.linkedin.com/in/priscilla-pollara-18802378/ Priscilla looks at every project with a journalist's eye and can help clients with all aspects of their PR and comms needs. Priscilla is the founder of Top Trick, which is the culmination of years spent in communications and journalism that leaves her quick-thinking, full of ideas, ultra-connected and able to speak the language that each side needs to hear in order to get things moving. Today, she is relied upon to deliver reputation management for large firms, PR for businesses that can include interior designers, artists, schools, accountants, among many others, and helps everyone find the right kind of PR for them, big, small, independent, new or otherwise. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 37m 18s | ||||||
| 5/22/25 |  Ep 189 Crafting tone of voice that sells and inspires with Katie Ramsingh - The Fashion Copywriter | Nicole sits down with expert fashion copywriter Katie Ramsingh to dive deep into the art and strategy of creating compelling copy and developing a distinctive tone of voice for your brand. With over 10 years’ experience writing for brands like Louis Vuitton, John Lewis, and Farfetch, Katie shares practical advice for entrepreneurs and established businesses alike. From defining the difference between brand voice and tone of voice, finding inspiration outside your industry, leveraging customer language, and incorporating SEO and AI tools, Katie provides a expert tips and advice to help you connect, stand out, and drive sales. Key Topics & Takeaways What is Tone of Voice, and Why Does it Matter?Katie explains how your brand's tone of voice is the backbone of how you communicate with your customers and present your unique personality. Defining & Refining Your Brand VoiceLearn how to use competitor research, customer reviews, and even Reddit forums to zero in on the language your ideal audience uses and what resonates with them. Brand Voice vs. Tone of VoiceKatie clarifies the distinction: your brand voice is your core personality, while your tone adapts based on context and channel. Building a Word Bank & Banned Words ListDiscover why it’s essential to document not just the language you’ll use, but also the words and phrases to avoid for authenticity and consistency. Sourcing Inspiration Beyond Your CompetitorsBe inspired by everything from billboards to shampoo bottles — and learn how to borrow elements to create a voice that’s fresh and relatable. Utilizing AI as a Creative PartnerKatie shares how AI can help clarify briefs and spark copywriting ideas, but shouldn’t do the heavy lifting for your final customer-facing content.y. When to Invest in Professional CopywritingIdeally, before launch, but it’s never too late to redefine your tone of voice and let it influence every element of your messaging—from website to product descriptions. SEO & AI Optimization mustsGet tips on integrating keyword strategy for search engines and AI, avoiding duplicate content, and making each product description unique to boost discoverability and sales. Guest Katie Ramsingh - The Fashion Copywriter https://www.linkedin.com/in/katieramsingh/https://www.katieramsingh.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 24m 03s | ||||||
| 5/15/25 |  Ep 188 Turning Personal Frustration Into a Thriving Skincare Brand: Katy Cottam Founder Luna Daily | On this episode of Start Scale Succeed,Nicole Higgins sits down with Katy Cottam, the founder of Luna Daily—a body care brand redefining skincare for women at every age and life stage. Katy opens up about her journey from a personal struggle with thrush and sensitive skin to launching and leading a fast-growing brand with retail partnerships at places like Boots, Sephora, and M&S, just three years after launching. She shares behind-the-scenes stories about breaking taboos, securing major retail deals, and her passion for changing conversations around women’s health. Katie also gets candid about what it takes to scale, the importance of building the right team, how authentic influencer relationships powered Luna Daily’s viral moments, and her commitment to fostering a healthy work culture. Whether you’re launching your own brand or looking for real-world advice on business growth, Katy brings valuable tips, hard-won lessons, and true inspiration. Katy shares her founder story from the initial investment plan to get the business off the ground to launching in M&S, Sephora and Boots in a record 3 years after Launch. We chat about Her funding and investment journey How she is using influencers to help with the growth of the brand. Innovation and Product development - focus on improving core products, and continuous innovation on where the gaps are in the industry but still staying true to their core values and mission. The Retail partnership with Sephora and launching in the US and how that partnership came about. Why she chose omni channel right from the beginning and how she secured deals with M&S and Boots and how they are building on those partnerships. Growing the team and her first hires in the business Company culture and living her brand values. Her defining moments so far with the brand and what's next for the business. Guest Katy Cottam Founder Luna Daily https://www.instagram.com/luna_daily_official/ https://luna-daily.com/ https://www.instagram.com/katycottam/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 47m 10s | ||||||
| 5/8/25 |  EP 187 Navigating Anxiety and Overwhelm: Practical Mental Health Tools for Entrepreneurs with Anna Mathur | 37% of entrepreneurs suffer from Anxiety and in this weeks Episode of Start Scale Succeed Nicole chats with Psychotherapist and Author Anna Mathur we talk about Anxiety, overwhelm and mental health as an entrepreneur Highlights include Imposter Syndrome and Self-Doubt in Entrepreneurs - accepting messy imperfect beginnings and anchoring throughs in truth versus fear Low Self-Esteem in Business- Signs of low self-esteem for entrepreneurs Difficult Conversations and Decision Avoidance- Impact of delayed or avoided difficult conversations on business health. Building esteem around core values to navigate tough situations Overwhelm and Burnout Among Founders -Recognizing signs of overwhelm Emotional red flags: resentment, snappiness, withdrawing from relationships Practical strategies for managing overwhelm Addressing Anxiety in Entrepreneurial Life- Relationship between overwhelm and anxiety. Techniques for facing and reducing anxiety Daily Habits for Mental Health and ResilienceFacing Common Entrepreneurial Fears Guest Anna Mathur Psychotherapist and Author Passionate about taking therapy out of the therapy room Anna Mathur is widely celebrated for her accessible mental health advice and the light- bulb moments which she offers across her platforms. https://www.annamathur.com/ https://www.instagram.com/annamathur/ https://www.annamathur.com/the-toolkit/ https://www.annamathur.com/podcast/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 39m 13s | ||||||
| 5/1/25 |  Ep 186 Packaging and Branding tips for product business with Claudia Costa- Rowse | Claudia shares her journey from marketing to design, the challenges early-stage brands face with packaging, and her expert advice on how founders can communicate their brand’s personality, maximize every inch of packaging real estate, and strike the right balance between standing out and fitting in with category norms. You’ll hear about common mistakes to avoid, trends shaping the future, and some and practical tips for leveraging colour psychology and QR codes to engage your audience. Whether you’re just starting out or thinking about a brand refresh, this episode is packed with actionable insights to help your product pop off the shelf and into the hands of customers. We chat about The Role of Packaging in Brand Success Process for Starting a Packaging Project How Brands Can Stand Out with Packaging Common Packaging Mistakes Defining Brand Personality Incorporating QR Codes on Packaging Emerging Packaging Trends AI in Packaging and Design Importance of In-Person Shelf Research Rebranding: When and Why to Revisit Brand Identity Guest Claudia Costa -Rowse Claudia is the founder of Freckle design studios A pocket-sized studio, for small teams with big visions. Freckle exists to support ambitious brands with creative that actually works - clear, collaborative, and built for where you are right now. Claudia is a London-based branding and packaging specialist, with over 12 years experience helping brands grow in the food & drink, health & wellness, beauty and lifestyle sectors. She is passionate about crafting brand identities that are rooted in strategy and full to the brim with personality. https://www.freckledesign.studio/ https://www.linkedin.com/in/freckledesign/ https://www.instagram.com/freckledesign.studio https://www.freckledesign.studio/packagingchecklist Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 28m 59s | ||||||
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| 4/24/25 |  Ep 185 Trade show Lessons, exhibiting at Top Drawer for the First time with Imogen Partridge | Join us as Imogen shares her journey from interior designer to creative business owner, revealing why she chose to make wholesale and trade shows a new focus, the realities of prepping for her debut trade show at Top Drawer, a UK trade show and the practical lessons she learned along the way. Whether you’re considering your first trade show or just love hearing honest accounts of building a business, this episode is packed with actionable tips, candid moments, and encouragement for anyone ready to take the next step in scaling their product business Imogen shares Why she chose Top Drawer as her first trade show How she prepared and what she would have done differently The show itself, including Logistics & Costs. What worked for her during the show and how she attracted visitors to her stand After the show and how to maximise the experience The Unexpected Challenges. Guest Imogen Partridge - Imogen Partridge is a bespoke illustrator who took the leap into expanding her creative business after leaving her job last year. When illness forced her to pause, Imogen came to realize just how much her work depended on her personal involvement. Wanting to make her business more scalable and sustainable, she explored new avenues such as wholesale, a step she hesitated over for months. Inspired by seeing others succeed at trade shows, Imogen finally pushed herself to try by booking a stand at Top Drawer, believing that setting a deadline would give her the motivation to make it happen. Her journey is one of creativity, courage, and learning to balance personal artistry with new opportunities for growth. https://www.topdrawer.co.uk/ https://imogenpartridge.com/ https://www.instagram.com/imogen.partridge/ https://imogenpartridge.com/learnings-from-my-first-trade-show/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 35m 44s | ||||||
| 4/22/25 |  Ep 184 Sourcing products from India the how and the what with Sara Collins Ethical production consultant | This episode is packed with practical advice for founders and brand owners looking to start or scale their product-based businesses—especially those considering India for production. You’ll learn about the best product categories to source from India, key cultural and communication considerations, pitfalls to avoid, and how on-the-ground trips can transform your sourcing journey. Key Topics & Takeaways Why Source from India? Finding the Right Suppliers Navigating Challenges Cultural & Communication Insights About the Guest Sara Collins Ethical production consultant With over 10 years of experience in developing and manufacturing products ethically, Sara is now on a mission to help independent brands feel confident in their own ethical manufacturing journeys. Over the years, Sara has worked one-to-one with certified Fairtrade manufacturers around the world and has successfully brought numerous sustainable fashion, jewellery, and homeware products to the European market. Sara offers help, advice, and support to independent business owners seeking to partner with social enterprises and local initiatives. links India sourcing trip waitlist https://mailchi.mp/f45756a30eb6/india-wait-list https://www.instagram.com/saracollins.uk/ https://www.sarahelencollins.com/ About the Host The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ About the Sponsor Neon Digital Clicks Are you ready to scale your e-commerce store? This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIS and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 22m 53s | ||||||
| 4/3/25 |  EP 183 How Passion and Perseverance Shaped 20 Years of Retail Success for Deryane Tadd founder of The Dressing Room | Nicole and Deryane delve into the reality of competing in a discount-driven market, strategies for driving sales, and the importance of focusing on exceptional customer service. For those considering starting a brick-and-mortar or e-commerce business, Deryane’s advice is invaluable. Deryane shares her entrepreneurial journey, from her early days in retail to establishing a successful multi-brand boutique. Episode Highlights: Challenges and Triumphs: Discover the hurdles Deryane faced in securing funding and premises, and how she overcame misogyny in the early days of her venture. Business Evolution: Insights into how The Dressing Room has evolved with changing customer demands and the impact of offering a mix of affordable to aspirational brands. Cybercrime Ordeal: Deryane opens up about a significant challenge their online business faced due to a cyber attack and how they are navigating this setback. Customer Connection: Learn about the innovative ways Deryane maintains strong connections with customers through personalized services and events. Navigating discount culture: The prevalence of discount culture and events like Black Friday have reshaped the retail calendar. Deryane considers these challenges in her strategic planning, focusing on enhancing the in-store experience to counteract the pressure of discounting. By organizing events and collaborations, Shop at the dressing room https://www.the-dressingroom.com/ Follow https://www.instagram.com/thedressingroomsocial/ Follow Deryane https://www.instagram.com/deryanetadd/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 34m 17s | ||||||
| 3/27/25 |  Ep 182 Going for the Gut :Naked Biotics founders leanne and Amy chat about their start up journey so far and expanding into wholesale | This weeks episode of Start Scale Succeed Nicole is joined by Leanne and Amy, the dynamic co-founders of Naked Biotics. They delve into the journey of launching and scaling their probiotic brand amidst challenges like the COVID-19 lockdowns. Inspired by personal experiences and the power of gut health, Leanne and Amy's entrepreneurial journey is one of passion, resilience, and innovation. The Birth of Naked Biotics: Discover how a trip to South Africa and a unique formulation transformed Leanne and Amy’s perspective on gut health, leading them to create a brand that’s changing lives. Challenges and Triumphs: Hear about the hurdles they faced launching during the pandemic, from adapting to an online environment to rebranding their product for better market alignment. Insights on Gut Health: Leanne and Amy delve into the importance of maintaining a healthy gut and its surprising links to mental health, stress, and overall well-being. Branding and Networking: Get tips on the importance of strong branding, staying persistent, and the power of networking from two entrepreneurs who've navigated their way through the world of business successfully. Guests Founders Leanne & Amy Naked Biotics Amy and Leanne, friends and co-founders of Naked Biotics. share a passion and interest in natural health and well-being. Both fully qualified yoga instructors with their own yoga studio in London.The Naked Biotics journey started in 2018 when a trip to South Africa led them to discover the fermented, live, liquid probiotic in its natural form.Their mission is to educate people on the importance of gut health and make high quality probiotics accessible to as many people as possible. The journey is just beginning, and we would love you to join us. https://nakedbiotics.co.uk/ https://www.instagram.com/nakedbiotics/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 38m 48s | ||||||
| 3/20/25 |  Ep 181 Balancing Personal Boundaries and Brand Authenticity with Becci Mcevoy | In this episode of the Start Scale Succeed podcast, Nicole is joined by Becci McAvoy, founder of Be Heard Socials, to discuss the importance of authenticity in social media, particularly for brand founders. They delve into the challenges and fears of showing true selves online, tips to overcome these barriers, and the significance of personal boundaries in content sharing. Becky, a content strategy and social media marketing expert, shares her journey and insights on building genuine connections with audiences while managing the pressures of social media engagement. Key Topics Discussed: Understanding Authenticity: Becky explains how brands and founders can be authentic in their social media presence, and the relevance of authenticity to connect with audiences effectively. Getting Comfortable with Sharing: Tips for social media users who hold back from sharing personal stories and experiences, along with strategies to build confidence and a positive mindset. Defining Boundaries: How to establish personal boundaries on what to share online and being mindful of what aligns with the brand’s values. Handling Negativity Online: Becky discusses how to manage negative comments and trolling on social media, the importance of focusing on positive interactions, and using platform features to maintain a healthy online environment. Utilizing Social Media Features: An overview of the useful features on Instagram, such as practicing live sessions and limiting comments, to enhance user experience and manage audience interaction. Viewers and Audience Engagement: Insights into why understanding the audience and considering why certain content matters are crucial for deciding what to post. Guest Becci Mcevoy Social Media Marketing and Content Strategy for amazing women owned businesses. Becci's work helps them to simplify their content, show up and be heard on social media so that they can grow their business on social media without feeling overwhelmed https://www.instagram.com/beheardsocials/ https://beheardsocials.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 25m 46s | ||||||
| 3/15/25 |  Ep 180 Essential PR Strategies for Small Business Growth and Visibilitywith Pippa Goulden | Pippa Goulden joins the Start Scale Succeed podcast to chat all thing PR for your small business and how you can DIY it and the steps you need to take to increase the visibility of you and your brand. Highlights include 🎙️ Personal Branding Power: Learn how to weave your personal story into your brand to create compelling narratives that connect with your audience. Pippa highlights the importance of sharing personal stories that align with your business goals without oversharing irrelevant details. 📰 Pitching to Journalists: Pippa offers brilliant advice on how to capture the attention of journalists by focusing on what makes your brand products unique. She emphasizes the importance of sharing your "why" and suggests looking for innovative ways to present your story. 🤝 PR Strategies Beyond Press: Did you know PR isn't just about getting featured in magazines? Explore other avenues like podcasts, panels, and brand collaborations that can boost your brand's visibility. 📊 Measuring PR Success: While traditional metrics might be elusive, Pippa talks about ways to track the impact of PR efforts. She shares examples of unexpected opportunities that arose from effective storytelling. 🛠️ Getting PR Ready: Find out what makes your brand ready for PR. Pippa stresses the significance of having a solid foundation—like good imagery, a functional website, and the right mindset. Guest Pippa Goulden PR Expert https://www.instagram.com/pippa_the.pr.set/ https://www.linkedin.com/in/pippa-goulden/ Pippa Goulden is the Founder of The PR Set and a small business PR expert. She is on a mission to help indie businesses and small brands learn how DIY PR Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 28m 34s | ||||||
| 3/6/25 |  Ep 179 Overcoming retail challenges with Acorn & Pip Founder Lucy Haslam | In this episode of the Start Scale Succeed podcast, We delve into the world of entrepreneurship with the inspiring story of Lucy, the founder of Acorn and Pip. Lucy has successfully run her family concept store, navigating the complexities of retail in challenging times. With nearly 100,000 Instagram followers and a thriving business model that includes a retail store, cafe, and an online presence, Lucy shares insights into the importance of community, innovation, and authentic customer service. Join us as we explore how Lucy has managed to keep her business resilient and profitable, overcoming obstacles such as the impact of COVID-19, Brexit, and economic pressures. Some of the key areas discussed are 1.The Birth of Acorn and Pip: Lucy started Acorn and Pip as a pop-up store while on maternity leave, evolving into a family concept store with retail, hospitality, and online arms. Navigating Retail Challenges: Overcoming significant obstacles like Brexit and the post-COVID market crash, Lucy emphasises the importance of adapting and enhancing customer service. Her cafe became a lifesaver during tough times, highlighting the value of diverse revenue streams. Community-Centric Approach: Lucy discusses the power of hosting events to engage and serve the community, creating a space that’s more than just a shop. Her strategy revolves around building relationships and providing a meaningful experience for customers. Financial and Growth Strategies: She delves into the significance of financial planning, cash flow management, and creating an uplift strategy to boost sales, offering actionable advice for fellow business owners. Coaching and Mentoring: Lucy also helps other entrepreneurs through her coaching initiative, sharing her knowledge on marketing, inventory control, and more, fostering a supportive community for business growth. Lucy Haslam - Founder Family Concept store Acorn & Pip Acorn & Pip is a lifestyle brand that offers cherished customers more than just a product. They are devoted to creating a playful retail experience rooted in mindfulness and authenticity. https://acornandpip.com/ https://www.instagram.com/acornandpip/ https://www.coachingwithlucy.co.uk/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Nicole Higgins is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 34m 48s | ||||||
| 2/27/25 |  Ep 178 Masters of the Market, Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker | Ep 178 Masters of the Market, Elevating Small Businesses with Salad Days Market founders Daisy & Liv Tinker In this week's episode of Start Scale Succeed I chat with Liv & Daisy, the innovative founders behind Salad Days Market, a vibrant pop-up market showcasing the best of small businesses in London. With their unique backgrounds in fashion and retail, they share their journey from working in the fashion industry to creating their own dream events. They discuss the importance of craftsmanship, creativity, and passion in the brands they work with, and how they have successfully connected with a diverse customer base. From hosting successful events at iconic locations like Selfridges and the Shard to adapting to the ever-changing trends with agility, the duo highlights the power of resilience and community building in scaling a successful business. They also offer actionable insights and advice for small brands looking to exhibit at markets or run their own events, emphasizing the significance of preparation, customer engagement, and maintaining a clear vision. Join us as we delve into the world of markets and entrepreneurship, powered by the spirit of innovation and dedication to supporting small enterprises. Tune in to hear their tips on selling and exhibiting at markets and much more Guests Daisy & Liv Tinker founders of the curated markets salad days Salad days Markets have become a beacon for shopping small, fostering positivity, community, and connection. They have hosted over 80 markets at London's most iconic landmarks, including Selfridges, Battersea Power Station, The Hoxton Hotel, Dulwich Picture Gallery, and The Shard. Collaborations with thousands of remarkable small businesses have been a hallmark of their success. Their achievements have been featured on the news, on the front page of a newspaper, and they have even received an award. It has been a remarkable few years. And they are not stopping now! Salad days is on a mission to infuse this energy into the struggling world of retail, eagerly anticipating what the future holds https://saladdaysmarket.co.uk/ https://www.instagram.com/saladdaysmarketlondon/ https://saladdaysmarket.co.uk/newsletter-signup https://saladdayslondon.substack.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. For 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 40m 58s | ||||||
| 2/21/25 |  Ep 177 From Crisis to Growth: How Live Shopping Reshaped a Multi-Million Pound Business with Stephanie Weightman | I'm all for anything that is going to make you more money in your business and connecting with your customers in an authentic way. Live shopping ticks those two boxes. In todays episode of Start Scale Succeed I'm joined by Stephanie Weightman the founder of highlight crafts who started to implement Live shopping in their business just 9 months ago and it has literally saved them from going under. Stephanie initially started slowly with Live shopping once a month but is now doing several campaigns a week turning over anything between £5K to £15K per session! Episode Highlights: Live Shopping: The Game-Changer: Stephanie shares her incredible journey of reviving her business with live shopping after facing a near-disaster and how she was able to replace millions of lost revenue. Discover how she managed to transition from traditional TV shopping to interactive digital platforms, securing her business's future and even expanding it. Simple Start, Monumental Growth: Learn from Stephanie's experience of starting small with live shopping—initially expecting modest numbers—and how she turned it into a significant revenue stream, now achieving up to £15,000 an hour in sales with 80% conversion rates. Engagement & Community: Stephanie discusses the importance of direct customer engagement through live shopping. With interactive sessions, personable demonstrations, and dynamic product stories, she’s not only selling products but also building a loyal community. Innovative Strategies: Discover the methods that Stephanie and her team utilised—from themed shows to engaging live quizzes—that kept their audience coming back for more and even boosted their conversion rates to impressive levels. The Future of Shopping: As Stephanie declares, "Live shopping is the future," see why she believes this format is here to stay and how it can democratise the retail experience for brands and customers alike. Stephanie’s story is a testament to resilience and innovation. If your business is pondering its next move or if you need inspiration on handling market shifts and challenges this episode is a must-listen. Links https://sprii.io/ This weeks Guest https://www.linkedin.com/in/stephanie-weightman/ https://www.instagram.com/highlightcrafts/ https://www.instagram.com/liveshoppingvip/ https://liveshopping.vip/ Stephanie Weightman is the Creative Director and one of the founders of Highlight Crafts Ltd. She has worked with big-name craft products and developed many new products over the years - including her own brands; Two Red Robins, Lemon Lane, My Craft Studio, Tattered Lace, Screen Sensation, and many more. Stephanie has taken newly developed product from zero to multi million pound turnover brands through her experiences in TV shopping. Stephanie also started from scratch the award-winning Crafting Live shows, which run in various locations across the UK annually. Stephanie also appears at major shows and events and has written several books. Her latest venture through Highlight Crafts and live shopping.VIP is in the world of social shopping, working closely with the most innovative and market leading facilitator Sprii. With this partnership Highlight crafts are quickly becoming recognised as social shopping super users. Her achievements in the world of craft have seen her gain multiple awards year after year, including Best Overall Designer, Celebrity Crafter of the Year, and most recently, Designer of the Year for the third year running and Craft Influencer of the Year (2020 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Nicole Higgins is an award-winning retail consultant with over 20 years of experience in the industry, having worked as a buyer with blue-chip companies such as Primark and M&S across multi-product categories from Bras to Beauty Her journey in the corporate world has equipped her with a wealth of knowledge and insights that she now dedicates to empowering startups and small to medium-sized enterprises (SMEs) in their journey to growth, profit and scalability. Nicole specialises in guiding businesses through the intricacies of start-up, strategy, sourcing and product development. Her keen understanding of market dynamics allows her to provide tailored solutions that drive success in today's competitive landscape. Major television networks turn to her for her insights and guidance in retail programs. Her practical and results-oriented approach has made her a sought-after collaborator in the media industry, where she contributes her expertise to help shape compelling narratives for retail-focused content. Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 39m 22s | ||||||
| 2/12/25 |  ep 176 Building a successful subscription box business with Lauren Prentice | Subscription box businesses are worth 1.8 billion in the UK and it's a growing market. So if you are considering starting one, adding one to your current business or need advice on how to make your existing one more profitable then listen to this weeks episode 176 of start scale succeed . Where you'll hear tips and advice from Multiple Subscription Box founder Lauren Prentice. Some of the areas we chat about are The importance of audience building before launch How to structure pricing and commitment terms Managing your churn rate Best practices for marketing and customer retention Tips for managing logistics and fulfillment If you want to find out more about the business box or work with Lauren then click the links below www.thebusinessbox.co.uk https://thebusinessbox.co.uk/everything/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 41m 52s | ||||||
| 2/7/25 |  Ep 175 How your style can create your success with Samantha Harman The Style Editor | EP 175 How your style can create your success with Samantha Harman Listen to this week's episode to understand how your wardrobe choices influence your business success "Your wardrobe isn't clothes. It is the physical manifestation of your beliefs, your hopes, your fears, your dreams, all of the things that you think that you can be, that you can't be." Tune into this weeks episode with Samantha The style editor, we chat about Wardrobe as a Tool for Success: Samantha shares how your wardrobe is more than just clothes. It's the physical manifestation of your beliefs, dreams, and the stories you tell yourself. Discover how to transform your wardrobe into a tool that enhances your business success. Combining Mindset with Style: Learn about the concept of "enclothed cognition" and how the energy you project in your clothes can influence your work performance. It’s not just about looking good; it’s about feeling empowered and projecting confidence. Finding Gold in Your Closet: Samantha provides practical tips on purging your wardrobe of disempowering items and finding the hidden gems that make you feel like a boss. Visualization and Outcome: Hear how visualization aids in aligning your fashion choices with your professional goals, helping you stay on course to success with strategic styling. Overcoming Imposter Syndrome: Explore how understanding your personal style can help overcome imposter syndrome by allowing you to fully express and present yourself authentically. Whether you're working from home or gearing up for a big meeting, these insights will help you harness the power of your wardrobe to advance your professional life. Samantha Harmam The Style editor Samantha is the secret weapon of some of the best-dressed women in your industry. Helping female founders, leaders, and women in corporate elevate their style and magnetise their personal brand, so they get noticed and make more money. https://www.linkedin.com/in/samantha-harman-style-editor/ www.instagram.com/styleeditoruk https://thestyleeditor.thrivecart.com/workify/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 36m 29s | ||||||
| 1/31/25 |  Ep 174 Beyond the highlight reel - The True Story of closing a brand and liquidation with Katie Brandon Bryne Lil & Izzy Founder | In this raw and honest episode, Katie Brandon Byrne shares the emotional journey of closing her award-winning children's wear brand, Lil and Izzy. From its successful beginnings to the final decision to liquidate, Katie discusses: The warning signs that led to closure The impact of rising costs and market changes Navigating the liquidation process Personal lessons learned from the experience Moving forward with a new business venture Katie Brandon Byrne founded Lil and Izzy, an award winning childrenswear brand established Pre-pandemic Katie decided to close the doors on the brand in 2024 and has since retrained as a PT & Nutrition coach. https://www.instagram.com/ktb_coach/ https://www.instagram.com/talkburpeetome/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 46m 55s | ||||||
| 1/24/25 |  Ep 173 Aligning Mind, Body, and Skin: The Vision Behind eyeam Skincare with co- founder Roxy Marrone | Join me as I chat with co- founder Roxy Marrone where she shares how her own skincare journey with hormonal acne led to the creation of the brand. eyeam is a community-driven wellness destination on a mission to align your skin with your mind, body, and spirit. Their mission is to bring healing into the world with targeted skincare, supplements and education. While wellness has traditionally separated these fundamental pillars from one another and treated each in isolation, they feel that true wellness is achieved when they are in harmony with one another. About the Founders Founded by Margo and Roxy Marrone, Roxy shares how her journey with Hormonal Acne, experience with integrative nutritional health and manifestation and Margo's extensive experience as Cosmetic Formulator, Pharmacist, Homeopath and Energy Healer led to the creation of eyeam https://eyeamworld.com/ https://www.tiktok.com/@healingwithroxy https://www.instagram.com/healingwithroxy Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 40m 53s | ||||||
| 1/17/25 |  Ep 172 Building Faace, From Global Expansion to Dragons Den to selling the business with Founder Jasmine Wicks Stephens | Join Jasmine & Nicole for an open and honest conversation about starting and growing a brand, securing investment and the process of finding a buyer for the business. In Ep 171 of Start Scale Succeed Jasmine Wicks-Stephens shares the story behind the brand and how it's rapid expansion and success were met with financial and manufacturing challenges and despite backing from Dragons Den she decided to sell the business Faace was born out of Jasmine's extensive industry experience and her personal journey as a new mother The brand aims to simplify skincare by focusing on lifestyle and hormonal factors, offering products that address specific skin concerns without unnecessary complexity Jasmine's entrepreneurial journey has garnered attention, with Faace securing investment from prominent business figures on the TV show Dragons’ Den. The brand experienced strong growth expanding to 23 countries and being stocked in many global retailers. However despite it’s potential, there were many challenges that faced the brand with Jasmine making the decision to sell in 2024. Connect with Jasmine on https://www.known-community.com/ https://www.instagram.com/jas_ws/ https://www.instagram.com/wearefaace/ https://femalefounder.substack.com/ Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 36m 20s | ||||||
| 12/20/24 |  Ep 171 Starting & Growing on Etsy with Etsy Expert Dylan Jahraus | Etsy has over 6 Million sellers and about 400 million visitors to the platform each month So as a seller how do you get started and how do you get seen. These are just some of the topics I’m going to be talking about with my guest Dylan Jahraus on todays episode of start scale succeed You can also watch the episode on You tube https://youtu.be/y5rxoH1P5lg Highlights of the episode include Getting started on the platform and where your focus needs to be. Why your etsy sales may be declining and what to do to course correct. Where to find trends and new ideas for etsy products Getting started on the platform and where your focus needs to be. How to attract your etsy customers to your own social platforms and then website. What types of businesses and business models are working right now Guest Bio Dylan Jahraus is a multi-six figure Etsy seller. With a background in corporate e-commerce for companies like Zappos and Zulily. Her expertise was buying, product development, pricing strategy, planning and forecasting. Now she sells on Etsy, Amazon and Shopify. She helps other Etsy sellers and prospective Etsy sellers build the financial freedom that they dream of. https://www.instagram.com/dylanjahraus/ https://dylanjahraus.com/ https://www.youtube.com/channel/UCeO8Gmc2B-3G2fgcFnRR4Xw Get your FREE 16-step checklist to grow your shop! You'll receive a checklist with 16 profitable action steps to implement daily in your shop to scale your revenue! https://dylanjahraus.mykajabi.com/pl/2147677557 Host Nicole Higgins The Buyer and retail coach Nicole Higgins Links https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/ https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/ https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor Neon Digital Clicks Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns. Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of. Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition. At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth. If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/ | 29m 18s | ||||||
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