In conversation with Amanda, co-founder Eva
From StartUp Creative - Your go-to source for straight-up business advice by Kaylene Langford | Business Coach
April 26, 2026 · 31 min
About this episode
Amanda Niu discusses her transition from clinical neuropsychology to co-founding the furniture brand Eva, emphasizing the importance of consumer psychology in business.
On today's episode I catch up with Amanda Niu, co-founder and CEO of Eva, a furniture and mattress brand, transitioned from a career in clinical neuropsychology to entrepreneurship. Her psychology background, particularly in consumer psychology and statistics, proved invaluable in building Eva's customer-centric brand and implementing data-driven marketing strategies. Starting Eva with her now-husband, Amanda gradually transitioned from a part-time role to a full-time commitment, driven by their shared vision and a willingness to take risks. The conversation highlights the importance of understanding all aspects of a business, from marketing to customer service, for success. It also emphasises the significance of having a clear vision and purpose for each product, backed by thorough research and customer feedback. Building trust with customers is crucial, especially for high-value online purchases. https://eva.com.au/ https://www.instagram.com/amandaniu/ Get in touch for 1:1 Business Coaching Follow StartUp Creative and Kaylene Langford on Instagram
People in this episode
Host: Kaylene Langford
Guest: Amanda Niu
Topics covered
- entrepreneurship
- consumer psychology
- data-driven marketing
- customer-centric brand
- business vision
- trust building
Keywords
- entrepreneurship
- consumer psychology
- data-driven marketing
- customer feedback
- business success
- trust building
- Eva
Mentioned in this episode
Organizations: Eva
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