#2295 Ryan Carson: How AI does my marketing for me

From Startup Stories - Mixergy by Andrew Warner

January 26, 2026

About this episode

Ryan Carson discusses how he uses AI to automate marketing and improve business outcomes.

When a new user signs up, most companies add them to a standard drip campaign. Ryan Carson found a better alternative: his AI agent sends customized drip messages to every new registrant. It helps his company close more business. It’s just one way he uses AI to act as his VP of marketing. In this interview, he breaks down how he automated his marketing. Ryan Carson is a three-time founder and longtime SaaS entrepreneur. He’s currently the founder of Untangle , an AI-powered platform designed to help people navigate divorce with clarity and less conflict. With over 25 years of startup experience, Ryan now focuses on building highly specialized AI agents that combine software, automation, and real-world business workflows. Sponsored by Zapier More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

People in this episode

Host: Andrew Warner

Guest: Ryan Carson

Topics covered

AI in marketing
automation
SaaS entrepreneurship
customized messaging
startup experience

Keywords

AI
marketing automation
drip campaign
SaaS
entrepreneurship
startup
customized messages

Mentioned in this episode

Organizations: Untangle