
113. The So Perth Origin Story with Adam Barrell
From Startup West by Startup West
August 3, 2025 · 41 min
About this episode
Adam Barrell shares his journey from coding at a young age to creating the influential So Perth brand.
In this episode, Jason Balchand and Adam Barell kick off the new season with the origin story of So Perth. Adam shares his journey from teaching himself to code at age 12, building a popular online wrestling website, to the "lightbulb moment" that led to the creation of the influential Twitter account, @tweetperth, and its evolution into the So Perth brand.
People in this episode
Guest: Adam Barrell
Topics covered
- origin story
- entrepreneurship
- social media
- coding
- branding
Keywords
- So Perth
- online wrestling
- lightbulb moment
Mentioned in this episode
Products: So Perth
Books & works: The So Perth Origin Story with Adam Barrell
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