113. The So Perth Origin Story with Adam Barrell

113. The So Perth Origin Story with Adam Barrell

From Startup West by Startup West

August 3, 2025 · 41 min

About this episode

Adam Barrell shares his journey from coding at a young age to creating the influential So Perth brand.

In this episode, Jason Balchand and Adam Barell kick off the new season with the origin story of So Perth. Adam shares his journey from teaching himself to code at age 12, building a popular online wrestling website, to the "lightbulb moment" that led to the creation of the influential Twitter account, @tweetperth, and its evolution into the So Perth brand.

People in this episode

Guest: Adam Barrell

Topics covered

  • origin story
  • entrepreneurship
  • social media
  • coding
  • branding

Keywords

  • So Perth
  • Twitter
  • online wrestling
  • lightbulb moment

Mentioned in this episode

Products: So Perth

Books & works: The So Perth Origin Story with Adam Barrell

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