386.Matt Curl of Apollo.io on Why Modern Go To Market Is Becoming the Biggest Competitive Advantage in Business
From State of Medtech by State of Medtech
June 1, 2026 · 59 min · Season 1 · Episode 386
About this episode
Omar Khateeb interviews Matt Curl about modern go to market strategies and their impact on business success.
In this episode, Omar Khateeb speaks with Matt Curl, Chief Executive Officer at Apollo.io , about AI native go to market systems, modern revenue growth, and why great products rarely win markets on their own.Matt shares how Apollo.io built one of the leading go to market platforms serving hundreds of thousands of businesses worldwide and explains why modern GTM now depends on real time data, automation, customer intelligence, AI driven personalization, and unified commercial execution.The discussion explores account based marketing, product market fit, commercialization strategy, customer acquisition, and why most companies still operate fragmented revenue organizations without a single strategic owner driving the system.The episode also dives into MedTech commercialization, physician adoption behavior, category positioning, and why the strongest companies create belief, distribution, and narrative before the market fully understands the product itself.A must-listen for founders, commercial leaders, operators, investors, and teams building scalable growth engines in the AI era. This podcast is for informational and educational purposes only and does not constitute financial…
People in this episode
Host: Omar Khateeb
Guest: Matt Curl
Topics covered
- go to market
- AI
- revenue growth
- MedTech commercialization
- customer acquisition
- account based marketing
Keywords
- AI driven personalization
- real time data
- automation
- customer intelligence
- commercial execution
- product market fit
- fragmented revenue organizations
Mentioned in this episode
Organizations: Apollo.io
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