What We Learned About Storytelling (and What's Next)

About this episode

In the Season 2 finale, Trent and AJ recap the season's themes on storytelling for small businesses and discuss future projects and directions.

It’s the Season 2 finale of Storytelling in a Small Town —and Trent and AJ are back together to recap what this season was really about: helping small business owners tell better stories, build trust, and show up more intentionally in their marketing. They look back on the themes that kept coming up all season, including origin stories, authenticity, choosing the right spokesperson, and letting customers become advocates. They also revisit one of the most talked-about topics: how they’re using AI tools differently (and how those tools can take real work off your plate—like transcripts, show notes, and planning). From there, the conversation shifts into what’s next. Trent shares what he’s building in the off-season—more classes and coaching around podcasting and storytelling—and why that matters in a tighter economy where people are watching their spending but still need to market smart. AJ shares upcoming projects (including commercial work and new creative films), and they tease a Season 3 direction that’s more interactive, more demonstrative, and more community-driven—including guests, listener questions, and new storytelling formats. Plus: Trent gives a quick shoutout to the…

People in this episode

Hosts: Trent DeVerter, AJ Soto

Topics covered

• storytelling
• small business
• marketing
• AI tools
• community-driven

Keywords

• storytelling
• small business marketing
• AI tools
• authenticity
• community-driven

Mentioned in this episode

Organizations: Snohomish Podcast Network