S4E3 - Geoffrey Moore: Crossing the Chasm in the Age of AI

S4E3 - Geoffrey Moore: Crossing the Chasm in the Age of AI

From Strategy Hero by i-nexus

March 25, 2026 · 53 min · Episode 37

About this episode

Geoffrey Moore discusses the challenges of AI adoption and the importance of aligning business strategies with customer needs.

AI is accelerating everything right now. Products are built faster, tested faster, shipped faster. But here’s the uncomfortable question we explore in this episode of the Strategy Hero Podcast: what if adoption is not accelerating at all? I sit down with Geoffrey Moore, author of Crossing the Chasm, to unpack what still holds true in a world obsessed with speed. We dive into why so many companies misdiagnose where they are in the lifecycle, why early traction can be dangerously misleading, and how AI hype can outrun real customer value. What You’ll Discover - Adoption Has Not Sped Up: Innovation cycles are compressed, but buyer psychology still moves at the same human pace. - The Trap Value Test: Stop chasing hype and start asking where your customer’s trapped value really sits, because that is what funds growth. - Zone Discipline Wins: Why applying performance metrics too early creates waste, and how to align your strategy with the lifecycle stage you are actually in. Geoffrey explains why crossing the chasm is about service, not self-expression. Early markets reward vision and enthusiasm. Pragmatists want risk reduced and broken processes fixed. If you bring tornado behaviour…

People in this episode

Guest: Geoffrey Moore

Topics covered

  • AI adoption
  • buyer psychology
  • innovation cycles
  • customer value
  • growth strategy

Keywords

  • AI
  • adoption
  • business strategy
  • customer value
  • innovation
  • growth
  • buyer psychology

Mentioned in this episode

Books & works: Crossing the Chasm

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