Strategy Meets Reality Podcast

Your strategy can look brilliant on paper and still be totally disconnected from reality. We talk with Dr Alice Jing Shan, who is the originator of Relational Dynamics™, the founder of ScholarLand Ltd, and an independent researcher and writer. She holds a PhD in Education from the University of Edinburgh. Her work examines how human systems form, stabilise, drift, adapt, and sometimes collapse under constraint over time. Relational Dynamics™ is her original lens for understanding these system...

AI is moving fast, but the real risk is moving fast in the wrong direction. We sit down with Dr Mark Bloomfield, founder of Turbulence and a fellow at Cambridge Judge Business School, to get past the hype and talk about what AI transformation looks like when strategy meets reality. If you have ever heard “we need an AI strategy” and felt the room skip the hard questions, you will recognise the boardroom tension we unpack: change management, competitive advantage, and the uncomfortable truth t...

Strategy fails in a painfully predictable place: the moment it leaves the boardroom and lands in everyone else’s calendar. We sit down with Jurriaan Kamer to get brutally practical about why “alignment” so often becomes a loud broadcast, a perfect slide deck, and a quiet wave of cynicism on the ground. Instead, we dig into what actually moves strategy execution forward: orientation to real conditions, clear choices, and activation that gives teams room to interpret and self-align. We also bo...

Strategy often fails for a boring reason: nobody knows who can decide what, and everything slows to a crawl. We sit down with Stefan Norrvall, joining us from Australia, to unpack organisational coherence and why it beats the usual push for “alignment” when dealing with real-world complexity. If your organisation feels busy but stuck, this conversation gives you language for what is happening and a model for what to fix first. We dig into Stefan’s run serve change heuristic and how each laye...

The strategy looks clean on paper. Real strategy is sweaty, uncertain, and intensely human. Mike Jones sits down with Matt Finch, a strategist, foresight practitioner, negotiator and mediator, to get underneath the slide decks and into the lived experience of decision-making under pressure. We talk about why so many strategic plans stall at execution, and how the missing piece is often what people are feeling but cannot yet say out loud. Matt brings a grounded view from scenario planni...

Strategy can look brilliant on paper and still fail the moment it meets the organisation that has to deliver it. We sit down with Gavin Rouch, an organisational development practitioner, to get honest about why that happens and what to do instead. We talk about organisations as interconnected systems in all their messy glory, where incentives, history, board pressure, and filtered information create strategic blind spots that senior leaders rarely see from the strategy room. We dig into what...

Strategy doesn’t fail in spreadsheets; it fails when people can’t see themselves inside it. We sit down with David Slowly—journalist turned radio producer turned B2B strategist—to unpack a practical, repeatable way to turn direction into action through narrative. David traces how radio taught him to spark imagination without visuals and how working with data-driven teams demanded proof that stories change minds. The result is a simple 5-4-3-2-1 toolkit leaders can use on Monday morning: five ...

Strategy doesn’t live in a binder; it lives in motion. We sit down with practitioner-author Erik Schön to reconnect strategy with doing, drawing on Sun Tzu’s correlative pairs, Boyd’s OODA orientation, and Wardley Maps to turn abstract plans into concrete manoeuvres. From the first minutes, we challenge the ritual of annual decks and fixed KPIs, arguing for shorter strategy loops that privilege learning, outcomes, and a clear line of sight to the customer. Erik unpacks the engine behind dura...

Strategy only matters if it changes what people do tomorrow. We bring Stephen Bungay, author of The Art of Action, to unpack how mission command turns intent into execution without drowning teams in detail. Instead of orders that prescribe how to act, directives clarify what to achieve and why it matters—freeing people to adapt their methods as conditions shift. We trace the roots from Prussian Auftragstaktik to modern NATO doctrine, then translate the core ideas into the boardroom. Stephen ...

Most organisations overthink strategy and underdo it. In this episode of Strategy Meets Reality, Mike Jones sits down with Alex Smith, author of No Bullsh**t Strategy, to explore why strategy has drifted into a thinking exercise instead of a doing discipline. Alex explains why the fundamentals of strategy are simple, why leaders obsess over the wrong things, and why the real work starts when you make a move your competitors cannot or will not copy. From diagnosing industry flaws to the value ...

What if the future of health isn’t just about fixing sickness—but creating value in how we live? In this episode of Strategy Meets Reality, Mike Jones is joined by Andy Wilkins—founder of Future of Health, futures strategist, and author—to rethink what strategy means in health and care systems. They explore why efficiency often works against long-term health outcomes, how integrated care and lived experience must shape policy, and why the next generation of strategy must learn faster than the...

The brain is your most powerful strategic tool—if you know how to use it. In this episode of Strategy Meets Reality, Mike Jones talks with Dr. Delia McCabe—neuroscientist and expert in nutritional neuroscience—about how neuroplasticity, nutrition, and stress shape leaders’ ability to think, decide, and adapt. They dive deep into the biology of creativity, the traps of mental fatigue, and why the structure of your brain determines the structure of your strategy. Dr. McCabe explains how chronic...

Viability doesn’t come from vision. It comes from feedback, iteration, and the courage to learn. In this episode of Strategy Meets Reality, Mike Jones is joined by Mick Brian—a consultant with a military background and a passion for learning systems—to unpack how organisations can survive and thrive in complex environments. They explore what bees can teach us about decentralised decision-making, how the OODA Loop supports learning under pressure, and why real-time feedback is the foundation o...