Focus on the Human Experience First | ft. Dennis Gingrich

About this episode

Jason Harris and Dennis Gingrich discuss the importance of prioritizing the human experience in the automotive industry for increased profitability.

In an age of technological excitement, focus on the human experience first. I had the opportunity to join Dennis Gingrich at the Siro NADA 2026 booth for an incredibly insightful conversation on what dealers should be doing to improve their human experience and become more profitable in 2026. For more on Dennis Gingrich, visit: https://www.linkedin.com/in/dennisgingrich/ For more on Siro.ai, visit: https://www.siro.ai/ #NADA #NADA2026 #dealership #automotive

People in this episode

Guest: Dennis Gingrich

Topics covered

• human experience
• profitability
• automotive industry
• dealerships

Keywords

• NADA
• Siro.ai
• 2026

Mentioned in this episode

Products: Siro.ai

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