StreamTime Sports

Sports organisations are increasingly prioritising reach over exclusivity, and the latest moves from Disney+, DAZN and Serie A show just how important audience growth has become in a fragmented media landscape. This episode explores Formula E's new global partnership with Disney+, why DAZN continues to expand through acquisitions and new distribution deals, and how leagues such as Serie A are balancing free-to-air exposure with subscription revenue. Along the way, Chris and Nick examine what these strategies reveal about the future of sports media, international distribution and audience growth. Key Topics:What does Formula E's Disney+ partnership reveal about the growing importance of audience reach over media rights revenue?Why is Disney expanding its sports offering globally, and what role could ESPN play in that strategy?What is DAZN actually building through its growing portfolio of acquisitions, partnerships and rights deals?Can leagues like Serie A grow international audiences by combining free-to-air visibility with premium streaming partnerships?

With Premier League kickoff just a day away, Men in Blazers pulled off something it had never done before — live-streaming a Tottenham preseason match direct to North America and pulling in over 3x the concurrent viewership it had forecast.On this episode, Nick sits down with Roger Bennett, Co-Founder and CEO of the Men in Blazers Media Network, to unpack how MiB became one of the biggest independent football media businesses in North America — and what football's rapid rise in the US means for the sport's next 50 years.How Men in Blazers built its business on two first-mover bets: spotting football's rise in the US back in the early 2010s, and timing its launch around the emergence of podcastingInside the World Cup output that pushed MiB's streams up over 500% — 200+ podcasts plus TV shows, newsletters, alternate broadcasts and live eventsWhy NBC's 2013 Premier League deal — and its off-primetime kickoff slots — became an accidental masterstroke in growing US fandomMLS's move behind the Apple paywall, and why friction is the enemy of a fanbase that "finds football easily"America's multi-team fandom habit, and why Wrexham draws roughly seven times the average Premier League club's US followingDebrief: streaming Tottenham vs Hoffenheim live to North America ~10,000 concurrent viewers against an internal forecast of 2,800–3,200 — and what it signals for the next wave of club-direct broadcastsStreamTime Sports is thrilled to make the top 5 Sports Business podcasts. See the full list here: https://podcast.feedspot.com/sports_business_podcasts/

Streaming was supposed to unbundle television. Instead, the sports industry may be building a new bundle altogether. This episode explores YouTube's new partnership with NBCUniversal, which brings Peacock into the YouTube ecosystem, and DAZN's move to become the streaming home of YES Network and MSG Networks content in the United States.The discussion examines whether aggregators are becoming the new gatekeepers of sports media, how live sports continue to drive platform strategy, and why the streaming industry increasingly resembles the cable bundle it once set out to replace. The pair also discuss the Commonwealth Games' move from BBC to TNT Sports and the trade-off between audience reach and premium coverage.Key Topics:What does the YouTube-Peacock partnership reveal about YouTube's long-term ambitions in sports and streaming?Has the streaming industry come full circle and begun rebuilding the traditional television bundle?Can regional sports networks thrive by partnering with platforms like DAZN rather than operating their own streaming services?How much audience reach should rights holders sacrifice in exchange for deeper streaming coverage and higher commercial returns?

Fresh from the SportsPro Investment Summit, Nick and Chris unpack the record-breaking $9.6 billion sale of the Seattle Seahawks and what it reveals about the state of sports investment. They examine the role media rights play in franchise valuations, the growing influence of private equity, and why US sports teams continue to command premium prices. The conversation also explores the differences between North American and European sports ownership models, and whether rising media rights fees can continue to fuel the next wave of sports investment. Key Points:Why are NFL franchises now commanding valuations approaching $10 billion? How much of modern sports team valuation is driven by media rights revenue and future broadcast growth? Will private equity become an increasingly important force in sports ownership as franchise values continue to rise? Does the structure of European sport limit franchise valuations compared to North America's closed-league model?