Strut It: Bold Visibility through Instagram Marketing

Send us Fan Mail Instagram is filling up with AI-generated content. And as more small business owners and creators start using these tools, one thing is becoming really clear — everyone is starting to sound the same. So how do you use AI effectively without losing what makes you you? That's exactly what we're tackling today. This is part one of a four-part series on how to use AI in your marketing as a small business owner. We're going back to the basics, laying the right foundation, helping ...

Send us Fan Mail Can Instagram actually lead to high-ticket clients without cold DMs or complicated funnels? In this episode of Strut It, I sit down with private client Dr. Amber Parks to break down exactly how she signed an almost $12,000 client using a simple organic Instagram strategy and a masterclass she launched in just two weeks. This is a real behind-the-scenes look at what changed—from unclear messaging and stagnant growth to a clear niche, stronger content, and a sales process that ...

Send us Fan Mail Have you ever felt like you’re doing everything “right” on Instagram and still seeing no growth? In this episode, I’m pulling back the curtain on my own journey. I spent over a year stuck at 1,000 followers while posting reels every single day with almost no traction. Eventually, five specific shifts completely changed the trajectory of my growth. Those same shifts helped me grow my personal brand to over 35,000 followers, scale my brick-and-mortar dance studio account to mor...

Send us Fan Mail I sat down with YouTube marketing strategist Jamar Diggs to talk about how coaches, consultants, and service providers can use long-form video as a strategic top-of-funnel engine. This is not about going viral. This is about visibility that converts. Jamar breaks down the difference between content created for views and content created for leads. He shares how to build an organic YouTube funnel. We also talk about how YouTube and Instagram can work together to build trust fas...

Send us Fan Mail Showing up online can feel vulnerable, awkward, and emotionally exhausting. If you have ever questioned your confidence, your relevance, or whether social media is even worth it anymore, this episode is for you. In this conversation, I’m joined by Chelsea Peitz, keynote speaker, author, and one of the most thoughtful voices in personal branding and human-centered marketing. We talk about why visibility feels so uncomfortable, what is actually happening in your brain when you ...

Send us Fan Mail Getting views does not guarantee sales. I see this every single day. In 2026, trust matters more than ever. In this episode, I break down what actually turns followers into paying clients. I explain the trust recession. I show you the difference between attention and connection. I teach you the three specific areas where depth drives real revenue. You’ll Learn: 00:00 – Why attention and sales are two different things 01:20 – Why most content does not connect...

Send us Fan Mail Instagram feels harder than it used to. Your views might be down. Your reach might feel inconsistent. Your content might feel like it is disappearing into the void. This is not your fault. In this Strut It episode, I kick off a four part series on Instagram Marketing Trends and Predictions for 2026. I break down what is actually happening on the platform using real data from two massive studies that analyzed more than 44 million posts and nearly 2 million accounts. You will l...