
S4:E7 - Merch That Matters in the Lift Industry with Michael Craddock
From Stuck In A Lift by Alice Black
January 16, 2026 · 31 min · Season 4 · Episode 7
About this episode
In this episode, Michael Craddock discusses the importance of merchandise in the lift industry and its impact on community and morale.
Merch That Matters | Episode 7 – Stuck In A Lift In this episode of Stuck In A Lift, we’re joined by Michael Craddock from Shorts Industries to talk about why merchandise matters more than people think. From Lift Professional T-shirts to industry pride, we explore how branded merch can create connection, boost morale, and make people feel part of something bigger. It’s not just about giving something away, it’s about what that gesture represents to the person receiving it. 🎉 Competition TimeListen out for the episode drop this Friday and you could win a Lift Professional T-shirt. To enter: • Like the post on LinkedIn • Share the post on LinkedIn 👉 Terms & conditions apply:https://www.shorts-lifts.co.uk/stuckinalift/ 🎧 Subscribe for more conversations from inside the lift industry. Sponsored by Target Lifts Ltd www.targetliftsltd.co.uk 0845-301-1534 info@targetlifts.co.uk #StuckInALift #MerchThatMatters #LiftIndustry #LiftProfessional #LiftCommunity #EngineeringLife #BrandPride #ElevatorLife
People in this episode
Host: Alice Black
Guest: Michael Craddock
Topics covered
- merchandise
- lift industry
- branding
- community
- morale
Keywords
- merchandise
- lift industry
- branding
- community
- morale
- Lift Professional T-shirts
- connection
Sponsors
Target Lifts Ltd
Mentioned in this episode
Organizations: Shorts Industries, LinkedIn, Shorts Lifts
More episodes of Stuck In A Lift
- S4:E12 - Who’s Getting the Job? Lift Industry Recruitment Uncovered with MLR · April 24, 2026 · 36 min
- S4:E11 - Indigo Lift Group...The Funniest Trio in the Lift Industry! · April 10, 2026 · 37 min
- S4:E10 - Insurance in the Lift Industry (And Why Connections Matter) with Ellie Jackson · March 6, 2026 · 40 min
- S4:E9 - The History of Target Lifts with Fizzer Rippon! · February 13, 2026 · 34 min
- S4:E8 - Recruitment, Red Flags & Road Snacks with Rav! · January 30, 2026 · 37 min
- S4:E6 - Control Systems, Soundchecks & Doc Martens with Lionel Hutt! · December 19, 2025 · 40 min
Explore listener stats, chart rankings, contacts and more on the Stuck In A Lift podcast page.