S4:E7 - Merch That Matters in the Lift Industry with Michael Craddock

S4:E7 - Merch That Matters in the Lift Industry with Michael Craddock

From Stuck In A Lift by Alice Black

January 16, 2026 · 31 min · Season 4 · Episode 7

About this episode

In this episode, Michael Craddock discusses the importance of merchandise in the lift industry and its impact on community and morale.

Merch That Matters | Episode 7 – Stuck In A Lift In this episode of Stuck In A Lift, we’re joined by Michael Craddock from Shorts Industries to talk about why merchandise matters more than people think. From Lift Professional T-shirts to industry pride, we explore how branded merch can create connection, boost morale, and make people feel part of something bigger. It’s not just about giving something away, it’s about what that gesture represents to the person receiving it. 🎉 Competition TimeListen out for the episode drop this Friday and you could win a Lift Professional T-shirt. To enter: • Like the post on LinkedIn • Share the post on LinkedIn 👉 Terms & conditions apply:https://www.shorts-lifts.co.uk/stuckinalift/ 🎧 Subscribe for more conversations from inside the lift industry. Sponsored by Target Lifts Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.targetliftsltd.co.uk⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 0845-301-1534 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠info@targetlifts.co.uk⁠⁠⁠⁠⁠ #StuckInALift #MerchThatMatters #LiftIndustry #LiftProfessional #LiftCommunity #EngineeringLife #BrandPride #ElevatorLife

People in this episode

Host: Alice Black

Guest: Michael Craddock

Topics covered

  • merchandise
  • lift industry
  • branding
  • community
  • morale

Keywords

  • merchandise
  • lift industry
  • branding
  • community
  • morale
  • Lift Professional T-shirts
  • connection

Sponsors

Target Lifts Ltd

Mentioned in this episode

Organizations: Shorts Industries, LinkedIn, Shorts Lifts

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