Students Incorporated

We are kicking off 2026 with a masterclass in entrepreneurship.How do you go from a single ramen shop in the competitive battleground of Siam Square to owning one of Thailand’s fastest-growing food empires? Today, we step inside the mind of Poramin “Min” Pruangmethangkul, the visionary founder of the YUZU Group (YUZU Ramen, YUZU Suki, Thai Thai Boat Noodles, and more).Min shares his journey of turning a passion for flavor into a powerhouse business. We discuss the reality of the restaurant industry, the importance of "attitude over skill," and why authenticity is the key to scaling up without selling out.In this episode, we cover:The Origin Story: From one bowl to a multi-brand portfolio.The Mindset: How curiosity and creativity fuel business growth.Resilience: Managing stress and pressure when running an empire.Student Advice: Why you should "Dream big, but start small."

What does it mean to be born free and equal? In 1948, the world came together to make a revolutionary promise: that human rights belong to everyone, everywhere. But where did these ideas come from, and do they actually protect us today?In honor of Human Rights Day, the Students Incorporated team takes a deep dive into the foundation of our freedoms. We explore the history behind the Universal Declaration of Human Rights (UDHR), trace its roots back to the U.S. Bill of Rights, and discuss what these "universal" ideas look like in our schools and communities.In this episode, we discuss:The Blueprint: How the U.S. Bill of Rights Influenced Global Standards.The Quote: Eleanor Roosevelt’s famous reminder about "small places."The Top 10: A breakdown of ten essential rights you need to know.Student Perspectives: Why education and safety are top priorities for youth today.Join us as we explore why human rights aren't just for governments and courts—they are for all of us, right here, right now.

Is your future career a straight line or a portfolio of passions? For Gen Z, the answer is changing. Welcome to the "Side Hustle Generation," a world where the creator economy, gig economy, and digital services market offer endless opportunities to earn, learn, and build your own brand.In this conversation, host Mr. Jason, a side hustle veteran, guides a roundtable discussion on how students can future-proof their careers. Learn the mindset, the first steps, and the top trends you need to know to get started in 2025. Whether you want to make money online, start a small business, or turn a hobby into a source of income, this episode is your practical guide.In this episode, you'll learn:What truly defines a side hustle in 2025 vs. a traditional part-time job?The three key drivers behind the trend: Technology (AI tools), Financial Necessity, and Mindset Shifts (Skill Stacking).The Top 10 Most In-Demand Side Hustles for Students, sourced from 2025 reports by Forbes, CNBC, and Wired. (Including AI services, short-form video editing, UGC creation, and digital templates).Practical first steps to find and validate your business idea without a huge investment.How to handle real-world challenges like burnout, time management, and taxes.

Why do we all instinctively face the door in an elevator? Is it ever okay to "double-dip" at a party? And what's the official-yet-unspoken rule for how long you have to wait before texting someone back?This week, we're diving deep into the hilarious, awkward, and fascinating world of unspoken social norms—the invisible instruction manual that governs our entire lives. From the "thank you" wave in traffic to the unwritten laws of the school hallway, we're exposing all the rules that everyone follows but no one ever talks about.We're joined by a fantastic panel of student guests to get their take on the modern rules of social life, including:The complex etiquette of group chats, "read receipts," and liking an ex's post.How to navigate the "teacher code" and other unspoken rules of the classroom.The Gen Z rules that older generations just don't understand.The high-stakes social code of sharing food (and who really gets the last fry).Plus, we count down two Top Ten Lists of the most important unspoken rules for public spaces and modern digital life. Get ready to nod along... and maybe cringe a little.

Most people know LUSH for its colorful, fizzing bath bombs, but that's just the surface. Behind the fresh scents and fun products is a full-blown sustainable revolution built on deep ethical principles. So, what does it really take to champion this mission in Thailand?Join us as we sit down with Boom, the Brand Manager who has been with LUSH Thailand since its inception. He unpacks the brand's incredible journey, sharing behind-the-scenes stories of everything from the excitement of the first store opening to leading national campaigns that champion environmental consciousness and fight against animal testing. This is the inside story of how one brand balances playful products with a powerful, unwavering purpose.In this conversation, we unpack:The personal journey from the shop floor to leading a national brand.How LUSH communicates its serious commitment to fresh ingredients and ethical sourcing.The inside story on impactful local partnerships (like with WFFT & ThaiTGA).The challenges and triumphs of growing a purpose-driven brand in a bustling market.The future vision for sustainable beauty in Thailand and beyond.Follow our Guest:Brand: LUSH ThailandWebsite: th.lush.comInstagram: @lushthailand