Branding MISTAKES You're Making Without Even Knowing

Branding MISTAKES You're Making Without Even Knowing

From Studio NAVAKA by Harinath Pudipeddii (aka Hari)

November 1, 2025 · 58 min · Season 1 · Episode 8

About this episode

Aarti Mukherjee discusses branding evolution, emotional connections, and technology's role in brand strategies.

In this episode of the Blaze podcast, branding and management consultant Aarti Mukherjee shares her extensive experience in the branding industry, discussing the evolution of branding over the years, the importance of emotional connections, and the role of technology in shaping brand strategies. She provides valuable insights for startups on how to build a brand from day one, emphasizing the need for a clear understanding of the target audience and the significance of trust in brand management. Aarti also explores the challenges faced in the insurtech sector and the necessity for brands to adapt to changing consumer behaviors.TakeawaysBranding is a journey that evolves over time.Emotional connection is crucial for brand loyalty.Startups should focus on their unique selling proposition.Understanding the target audience is key to branding success.Technology plays a significant role in modern branding strategies.Trust is built through consistent brand promise delivery.Engaging with consumers helps brands understand their needs better.Differentiation is essential in a crowded market.Brands must adapt to changing consumer behaviors.Continuous learning and curiosity are vital for brand…

People in this episode

Guest: Aarti Mukherjee

Topics covered

  • branding
  • emotional connection
  • technology
  • target audience
  • trust
  • consumer behavior

Keywords

  • branding mistakes
  • startups
  • unique selling proposition
  • brand loyalty
  • insurtech

Mentioned in this episode

Books & works: The Evolution of Branding and Technology

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