04. Lee Gordon from Fold: Research-driven design in Bitcoin products

About this episode

Sahil Chaturvedi interviews Lee Gordon from Fold about the evolution of Bitcoin design and brand identity.

In this episode of the Studio Twentyone Show, Sahil walks with Lee Gordon from Fold to explore the evolution of Bitcoin design and brand identity. Lee shares insights from Fold's recent redesign and his journey from creative writing to leading design at one of Bitcoin's most recognizable companies. 🔍 What you'll learn in this episode: How Fold approached their recent redesign as they prepare to go public Managing design teams efficiently in Bitcoin companies The role of research and customer feedback in product development Building design systems that scale Drawing inspiration from art and culture for Bitcoin products 🔗 Subscribe for more content on Bitcoin and product design from the Studio Twentyone Show ! Connect with Lee: Twitter: https://x.com/leegordon Nostr: https://primal.net/p/npub13wj709u2tdpflj83mxnlz507e54v0k78dzy0pe5prcukrpfnpdjsxnen3s Linkedin: https://www.linkedin.com/in/lanceleegordon Connect with Me: Twitter: https://x.com/SahilC0 Nostr: sahil@primal.net/sahil Web: https://sahilc.com/ Timestamps: 00:00 Introduction to the Studio Twentyone Show 00:20 Meeting Lee Gordon from Fold 01:14 Lee's Journey into Design 02:54 Path Through Agency World and Tech 05:04…

People in this episode

Host: Sahil Chaturvedi

Guest: Lee Gordon

Topics covered

• Bitcoin design
• brand identity
• product development
• design systems
• customer feedback
• art and culture

Keywords

• Bitcoin
• design
• Fold
• research
• customer feedback
• brand evolution
• design systems

Mentioned in this episode

Organizations: Fold

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