SubscriptionX - The Subscriptions Economy in Retail and eCommerce

Marie Goddard, Director, Customer Experience and Loyalty Marketing at the FT brings her publishing experience to the booth, while Shane Mc Hugh, Enterprise Account Executive at Chargebee, explains what subscription retailers can learn from the banking industry. Discussion points in this episode:Why a cancelled subscription isn’t always the endHow giving readers, or subscribers, choices that work for them can help build and maintain engagement Is subscription even the best word for these services? Could Membership strike the right tone?

Mark Scott, co-founder of Bella & Duke, visits the booth to tell Shakti Bharath, VP of Solution Consulting, Chargebee and Katie Searles how he built a subscription business from the love of pets. Inspired by an interest in wellness, and the raw food movement, Scott took his subscription business from zero to £50mn and profitability. Discussion points in this episode:Learning how to fail…fastThe death curve, and how to avoid it Why achieving an R number greater than 1 is crucial for subscription businesses

Michael returns to the booth to cover collaboration and partnerships with Richard Sale CEO, Digital Fitness Division at The Original Fit Factory, previously of Peloton. Discussion points in this episode:How partnerships can be beneficial in reaching new customer bases, as well as helping with growing marketing costsWhy there needs to be a recognisable connection between collaborative companiesWays to avoid diluting your brand message How the fitness industry can deal with churnBehind the microphones:Richard Sale CEO, Digital Fitness Division at The Original Fit Factory:https://www.linkedin.com/in/richard-sale-3ba49a37/Michael Smink, Strategic Growth Lead EMEA, Chargebee:https://www.linkedin.com/in/michael-smink/Katie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

Katie and Sjoerd speak to James Hirst, Founder & Director, The Intelligent Brief, about its focus on using ML and AI to streamline and enhance the early stages of creative brainstorming and planning to increase efficiency in the creative process. Discussion points in this episode:The potential AI has to make running a subscription business more efficientWhy now is the right time for retailers, of all sizes, to be thinking about AI Why a re-education is neededWhere should retailers and subscription companies be using caution around these advancements Behind the microphones: James Hirst, Founder & Director, The Intelligent Brief:https://www.linkedin.com/in/jamesahirstSjoerd Feenstra, Enterprise Account Executive at Chargebee:https://www.linkedin.com/in/sjoerd-feenstra/Katie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

Desi Reuben-Sealey, Senior Manager UX, Victorinox (Swiss Army Knife) joins Katie and Michael in the booth for a look at the importance of user experience - whether that is in a physical store; a direct-to-consumer offering or a subscription service.Discussion points in this episode: How can retailers ensure high quality user experience across multiple touch pointsWhy excellent and on-going customer service is key to a legacy brand The part brick and mortar stores have to play Desi’s taste in watches Behind the microphones:Desi Reuben-Sealey, Senior Manager UX, Victorinox:https://www.linkedin.com/in/desireubensealeyMichael Smink, Strategic Growth Lead EMEA, Chargebee:https://www.linkedin.com/in/michael-smink/Katie Searles, Editor, InternetRetailing and DeliveryX:https://www.linkedin.com/in/katie-searles-522451132/ (00:00) - Tempo: 120.0

A dress for a special occasion, a designer handbag, even curated wardrobes - this episode will look at how retailers are renting their fashion out. But it is not simply apparel that is rentable, we are joined in the studio by The Bike Club’s founder James Symes.

Recorded on site at the inaugural SubX World conference held in London this May. Avalara’s Sacha Wilson, SMOL’s Neil Campbell and Chargebee’s Tarmo van der Goot launch this brand new look at the subscription economy. DeliveryX editor Katie Searles asks the SubX World speakers and sponsors their experiences in this fast evolving market.