
Before You Hire a Facebook Ads Agency, Read This First
From Success Unscrambled Podcast by Alvern Bullard
April 8, 2026 · 26 min
About this episode
This episode discusses the importance of having a strong conversion system for successful Facebook Ads rather than just focusing on targeting and creatives.
Most Facebook Ads don’t fail because of targeting. They fail because your system can’t convert the attention. If you’ve: run ads before and got no results generated leads but no sales felt like you were “just burning money” You’re not alone. And more importantly… you’re not the problem. THE REAL REASON YOUR FACEBOOK ADS AREN’T WORKING Most people think Facebook Ads are about: targeting creatives budget That’s what most agencies optimise. But here’s what actually determines whether your ads work: 👉 How many conversion touchpoints your prospect experiences before they decide to buy If someone clicks your ad once… lands on one page… and then disappears… You don’t have an ads problem. You have a conversion system problem . WHY MOST FACEBOOK ADS AGENCIES FAIL Let’s be honest. Most agencies will: launch your ads test creatives tweak audiences send you reports But they don’t fix the thing that actually drives revenue: 👉 buyer readiness They assume: “If we send more traffic, conversions will happen” But that’s not how people buy anymore. Today’s buyer needs: multiple exposures different angles repeated trust signals time to process If your system doesn’t support that… More traffic just…
People in this episode
Host: Alvern Bullard
Topics covered
- Facebook Ads
- conversion system
- advertising agencies
- buyer readiness
- marketing strategy
Keywords
- Facebook Ads
- conversion touchpoints
- advertising agencies
- buyer readiness
- marketing
- lead generation
- sales
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