Ep.35 Claire Tange, Joanna Invests

Ep.35 Claire Tange, Joanna Invests

From Sustaianble Times - Profit Meets Purpose by Sustainable Times

November 5, 2025 · 35 min

About this episode

Claire Tange discusses the importance of female investors and the community built by Joanna Invests to support female founders.

“When you change who invests, you change what gets built.” This week on Profit Meets Purpose Claire Tange, Co-Founder of Joanna Invests, discusses the community of female investors and founders she has built since 2022. Claire saw the problem of gender inequality first-hand while working in both investment banking and startups. “We need to be smarter with our money,” she says. “Once we have it, we need to invest.” Even for willing investors, Claire says, deal flow is hard to access without an established network and harder still when focusing on female founders. Since the first deal in 2022, into tech platform ‘We Are Eves', described as TripAdvisor for beauty products, Joanna Invests has backed ten female-founded companies across sustainability, fintech, health, and sport. Joanna Invests has placed great emphasis on the value of community. Before investment, founders host webinars with potential investors. Afterwards, Joanna Invests arranges small “investor dinners” at the founders’ offices, where women meet the people behind the products they’re backing. “Those evenings are incredibly energising,” she says. “Women ask different questions; they're more interested in…

People in this episode

Guest: Claire Tange

Topics covered

  • female investors
  • gender inequality
  • community building
  • female founders
  • investment

Keywords

  • Joanna Invests
  • We Are Eves
  • sustainability
  • fintech
  • health
  • sport

Mentioned in this episode

Products: We Are Eves

Books & works: Profit Meets Purpose, We Are Eves

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