The Future of LinkedIn's Podcast Network: A Deep Dive

About this episode

Martin Lindeskog explores the shifting landscape of LinkedIn’s podcast network and its strategic changes.

In this episode of Swing that Gig!, host Martin Lindeskog explores the shifting landscape of LinkedIn’s podcast network. Launched three years ago, LinkedIn's foray into audio content appears to be downsizing or shifting strategy, as suggested by analyses in Podnews. Martin dives into reasons behind the change, such as LinkedIn's collaboration with iHeartRadio, the role of YAP Media absorbing successful shows, and the overarching goals in monetizing through new user acquisition or premium membership. Martin also reflects on how this mirrors trends in podcast networks like Wondery and discusses the potential of hyper-local, niche podcasting. Show notes with links to articles, blog posts, products and services: LinkedIn launches podcast network (2022) LinkedIn Podcast Network page Podnews Memo: Amazon breaks up its podcast studio and lays off over 100 - Business Insider Pluck the Day podcast on Podhome.fm List of new, modern podcast applications on Podcast Index VEO (Value Each Other) YAP Media LinkedIn debuts its own podcast network - TechCrunch, February 23, 2022 5 by 5 Podme Schibsted Media follows through on the acquisition plan for Podme Omni: For the new generation of news…

People in this episode

Host: Martin Lindeskog

Topics covered

• LinkedIn podcast network
• audio content strategy
• monetization in podcasting
• niche podcasting
• collaboration with iHeartRadio
• YAP Media
• podcast network trends

Keywords

• LinkedIn
• podcast network
• iHeartRadio
• YAP Media
• monetization
• niche podcasting
• Wondery
• Podnews

Mentioned in this episode

Organizations: LinkedIn, iHeartRadio, YAP Media, Wondery, Podnews, TechCrunch, Captivate.fm

Products: Alitu, PG Tips

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