Before You Get the Keys: Why Planning Your Brick-and-Mortar Matters.

Before You Get the Keys: Why Planning Your Brick-and-Mortar Matters.

From Synovial Marketing Masterclass by Hannah Lee

November 10, 2025 · 38 min · Season 2 · Episode 29

About this episode

The episode discusses the critical importance of planning and evaluating physical locations for small businesses to avoid high failure rates.

The conversation delves into the challenges faced by small businesses, particularly focusing on the high failure rate within the first year. It emphasizes the importance of careful planning and evaluation of physical locations before committing to a lease, highlighting the need for a solid business plan that aligns dreams with budget constraints. Takeaways: 20% of small businesses fail within their first year of business. A large percentage of failures are brick and mortar businesses. Rushing into a lease can lead to failure. Evaluating the physical location is crucial. Physical location is a long-term commitment. It's important to marry the dream with the budget. A solid business plan is essential for success. Location evaluation should not be overlooked. Commitment to a location should be well thought out. Understanding the market is key to choosing a location.

People in this episode

Host: Hannah Lee

Topics covered

  • small business challenges
  • brick-and-mortar planning
  • business failure rates
  • location evaluation
  • business planning
  • budget constraints

Keywords

  • small business
  • brick-and-mortar
  • business planning
  • location evaluation
  • failure rates
  • budget
  • commitment

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