Kip Fulks: Die with your boots on - Building Brands, Building Hunters

Kip Fulks: Die with your boots on - Building Brands, Building Hunters

From Talk Is Sheep by Kyle Stelter and Greg Rensmaag

February 18, 2026

About this episode

Kip Fulks discusses entrepreneurship, leadership, and mountain hunting with Kyle Stelter.

This episode is a masterclass in entrepreneurship, leadership, and mountain hunting. Kyle sits down with Kip Fulks—Under Armour co-founder and the owner behind Bushwhack Guiding—to talk about what it really takes to build something that lasts. From the early days of scaling a global brand, to the hard-earned lessons that come from running businesses in the real world, Kip shares the mindset, risk tolerance, and decision-making that separate dreamers from doers. We also dig into why domestic production and building things “close to home” matters more than ever, how values shape companies over time, and what Kip believes the outdoor industry needs to protect—both culturally and on the landscape. And because this is Talk is Sheep, we don’t skip the field talk: Kip breaks down fueling for long days, what most hunters get wrong about preparation, and what he recommends bringing into the mountains when the stakes are high and the weather turns. If you’re into conservation, hunting, business, or building a life in the mountains, this one’s for you. This episode is brought to you by WildTV. Listen now and share this episode with a hunting buddy who needs it. Presented by: @sitkagear…

People in this episode

Hosts: Kyle Stelter, Greg Rensmaag

Guest: Kip Fulks

Topics covered

  • entrepreneurship
  • leadership
  • mountain hunting
  • outdoor industry
  • conservation

Keywords

  • entrepreneurship
  • mountain hunting
  • outdoor industry
  • conservation
  • business

Sponsors

WildTV, sitkagear, yeti, zeisshunting, frontiersmengear, onxhunt, stoneglacier, schnee_hunt, precision.optics, gunwerks

Mentioned in this episode

Organizations: Under Armour, Bushwhack Guiding

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