EP14: Finlay Reith - How Content is Changing Rugby, Finlay Reith

About this episode

Finlay Reith discusses his journey from rugby fan to content creator and the impact of digital media on the sport.

Follow Finlay here... https://www.instagram.com/finlay_reith?igsh=cnV6dG05emhraW9t Finlay Reith went from casual rugby fan to full-time content creator in the professional game. In this episode, we unpack his journey into rugby media, his transition from university to working at RugbyPass , and what really goes into building engaging rugby content today. Finlay shares insights into player access, content strategy, and why social media is now essential for growing the sport. We also discuss the importance of community, why players need to embrace their platforms, and how rugby can expand its reach through smarter, digital-first thinking. A conversation about media, momentum, and pushing rugby forward.

People in this episode

Host: The Talkin' Ruggers Podcast

Guest: Finlay Reith

Topics covered

• content creation
• rugby media
• social media
• player access
• community engagement
• digital strategy

Keywords

• rugby
• content strategy
• social media
• RugbyPass
• player access
• community
• digital-first thinking

Mentioned in this episode

Organizations: RugbyPass

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