Stop Saying “Be Creative” And Start Unpicking It

Stop Saying “Be Creative” And Start Unpicking It

From Talking D&T by Dr Alison Hardy

June 1, 2026 · 17 min · Episode 220

About this episode

Dr Alison Hardy reflects on insights gained from an event at Nottingham Trent University regarding creativity in design education.

Send me a message. I recently attended an event at Nottingham Trent University that wasn't really aimed at me — but it got me thinking in ways I wasn't expecting. Industry designers were talking to final-year product design students about what it takes to succeed in the profession, and I found myself scribbling notes and asking: what does any of this mean for D&T classrooms? In this episode, I share my reflections on that event and dig into some of the ideas that stuck with me. We're talk...

People in this episode

Host: Dr Alison Hardy

Topics covered

  • creativity
  • design education
  • product design
  • student industry interaction
  • teaching strategies

Keywords

  • creativity
  • design
  • education
  • Nottingham Trent University
  • product design
  • D&T classrooms
  • student engagement

Mentioned in this episode

Organizations: Nottingham Trent University

Books & works: D&T classrooms

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