Naming in Web3: ENS, Unstoppable, and Freename Compared

About this episode

This episode explores the unique strengths of three major naming services in the Web3 landscape.

The quest for digital identity in Web3 isn't a zero-sum game. As we navigate this evolving landscape, three major naming services have emerged—each with unique strengths that serve different segments of the ecosystem rather than competing for total dominance. ENS established itself as the crypto-native standard, deeply integrated with Ethereum culture and infrastructure. When you see a .eth address, you immediately recognize someone who lives and breathes on-chain. With names as NFTs and fle...

Topics covered

• digital identity
• Web3
• naming services
• crypto
• Ethereum
• NFTs

Keywords

• Web3
• ENS
• Unstoppable
• Freename
• digital identity
• Ethereum
• naming services

Mentioned in this episode

Organizations: ENS, Unstoppable, Freename

Places: Ethereum

More episodes of TECH Talk by IHeartDomains

• From Usernames To Sovereign Identity: Why On-Chain Reputation Matters · December 16, 2025 · 24 min
• From Domains to Deeds: Why Tokenization Wins · October 13, 2025 · 49 min
• Web3 Domains Transform How We Exist Online · September 9, 2025 · 24 min
• Web3 Credentials: The Future of Digital Identity and Education · August 1, 2025 · 25 min
• Monkey Business: Why NFTs Are More Than Just Expensive JPEGs · July 19, 2025 · 23 min
• Does the World Actually Need Web3? Spoiler: Yes. · July 1, 2025 · 27 min