
Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI; Esther and Anne Wojcicki join new healthcare accelerator
From TechCrunch Startup News by TechCrunch
April 23, 2026 · 11 min
About this episode
The episode discusses ARK's investment in Lucra, a startup focused on corporate loyalty programs through eSports, along with insights into new healthcare accelerators.
Lucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy. Also, Mary Minno launches early-stage startup accelerator program, Treehub, and an early-stage firm, AI Health Fund, aimed at backing startups working at the intersection of healthcare and AI. Learn more about your ad choices. Visit podcastchoices.com/adchoices
People in this episode
Guests: Esther Wojcicki, Anne Wojcicki
Topics covered
- corporate loyalty programs
- eSports
- healthcare
- startup accelerator
- investment
Keywords
- ARK
- Lucra
- eSports
- corporate loyalty
- healthcare
- Treehub
- AI Health Fund
Mentioned in this episode
Organizations: ARK, Lucra, Treehub, AI Health Fund
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