How To Stop Good Companies From Going Bad

How To Stop Good Companies From Going Bad

From Techdirt by Techdirt

June 9, 2026 · 55 min

About this episode

Eric Ries discusses his book 'Incorruptible' and how to prevent good companies from going bad.

The concept of "enshittification" has helped illuminate why companies and their products so often get worse over time, but the causes of this process are complex and multifaceted. In his new book Incorruptible, author Eric Ries presents a related but contrasting take on how good companies go bad, and how to build companies that resist the process. This week, Eric joins the podcast to talk all about the book and what we might be able to do to solve this problem. Get the book: https://www.incorruptible.co/

People in this episode

Host: Techdirt

Guest: Eric Ries

Topics covered

  • enshittification
  • company ethics
  • business strategy
  • product quality
  • Eric Ries

Keywords

  • enshittification
  • good companies
  • bad companies
  • business ethics
  • Eric Ries
  • Incorruptible

Mentioned in this episode

Books & works: Incorruptible

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