Snippet- Hugo Hamad, Now Head of AI/Gen AI Factory at AXA France And Former Director of AI at Decathlon, Shares How AI is Transforming The Sports Ecosystem.

Snippet- Hugo Hamad, Now Head of AI/Gen AI Factory at AXA France And Former Director of AI at Decathlon, Shares How AI is Transforming The Sports Ecosystem.

From Technologist of the Month by Technologist of the Month

May 20, 2026 · 2 min

About this episode

Hugo Hamad discusses how AI is transforming the sports ecosystem to enhance customer experiences.

AI Powering the Future of Sports Experience In this clip, Hugo Hamad, now Head of AI/Gen AI Factory at AXA France and former Director of AI at Decathlon, shares how AI is transforming the sports ecosystem. At its core, the mission is simple: enable everyone to engage in sports on their own terms 🏃 AI plays a key role in making that happen 👉 Personalizing customer experiences through smarter recommendations 👉 Powering CRM and e-commerce with data-driven insights 👉 Optimizing supply chains with better demand forecasting and distribution With a strong digital backbone, AI is helping create seamless, tailored experiences for both customers and teams, bringing the joy of sports closer to everyone 🚀Listen to the full podcast now- https://open.spotify.com/episode/2Ksp9FHTp4dzncknRg8aPB?si=Rzd--UUpRaKfhpY_CA84uA #Outgrow #Podcast #HugoHamad #AXA #Decathlon #AI #DigitalTransformation #CustomerExperience

People in this episode

Guest: Hugo Hamad

Topics covered

  • AI
  • sports ecosystem
  • customer experience
  • digital transformation
  • data-driven insights

Keywords

  • AI
  • sports
  • customer experience
  • digital transformation
  • recommendations
  • CRM
  • e-commerce

Mentioned in this episode

Organizations: AXA France, Decathlon

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