
Snippet- Hugo Hamad, Now Head of AI/Gen AI Factory at AXA France And Former Director of AI at Decathlon, Shares How AI is Transforming The Sports Ecosystem.
From Technologist of the Month by Technologist of the Month
May 20, 2026 · 2 min
About this episode
Hugo Hamad discusses how AI is transforming the sports ecosystem to enhance customer experiences.
AI Powering the Future of Sports Experience In this clip, Hugo Hamad, now Head of AI/Gen AI Factory at AXA France and former Director of AI at Decathlon, shares how AI is transforming the sports ecosystem. At its core, the mission is simple: enable everyone to engage in sports on their own terms 🏃 AI plays a key role in making that happen 👉 Personalizing customer experiences through smarter recommendations 👉 Powering CRM and e-commerce with data-driven insights 👉 Optimizing supply chains with better demand forecasting and distribution With a strong digital backbone, AI is helping create seamless, tailored experiences for both customers and teams, bringing the joy of sports closer to everyone 🚀Listen to the full podcast now- https://open.spotify.com/episode/2Ksp9FHTp4dzncknRg8aPB?si=Rzd--UUpRaKfhpY_CA84uA #Outgrow #Podcast #HugoHamad #AXA #Decathlon #AI #DigitalTransformation #CustomerExperience
People in this episode
Guest: Hugo Hamad
Topics covered
- AI
- sports ecosystem
- customer experience
- digital transformation
- data-driven insights
Keywords
- AI
- sports
- customer experience
- digital transformation
- recommendations
- CRM
- e-commerce
Mentioned in this episode
Organizations: AXA France, Decathlon
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