Sam Altman Bought A Media Company. Now What? w/ Emily Sundberg - The Story

Sam Altman Bought A Media Company. Now What? w/ Emily Sundberg - The Story

From TechStuff by iHeartPodcasts

April 8, 2026 · 43 min

About this episode

Oz discusses the implications of OpenAI's acquisition of TBPN with guest Emily Sundberg.

TBPN started with a simple premise: what if the tech world got the ESPN treatment? Eighteen months later, it is a profitable independent media company — until last week, when OpenAI acquired it for hundreds of millions of dollars.  Oz sits down with Emily Sundberg, author of the daily business newsletter Feed Me and frequent TBPN guest, to unpack what the deal actually means. They get into why OpenAI went shopping for a media company in the first place, what independence is really worth when a nine-figure offer lands in your inbox, and what this deal reveals about the strange new economy of attention. They also get into how Emily Sundberg built Feed Me into a thriving independent business — and why she's in no rush to follow TBPN out the door. Additional Reading:  You cannot compete with people who are having more fun than you.   Processing my San Francisco trip. - by Emily Sundberg     EXCLUSIVE  NordVPN Deal ➼ https://nordvpn.com/techstuff Try it risk-free now with a 30-day money-back guarantee  See omnystudio.com/listener for privacy information.

People in this episode

Host: Oz

Guest: Emily Sundberg

Topics covered

  • media acquisition
  • independent media
  • OpenAI
  • business strategy
  • economy of attention

Keywords

  • OpenAI
  • TBPN
  • Emily Sundberg
  • media company
  • business newsletter
  • economy of attention
  • independence

Sponsors

NordVPN

Mentioned in this episode

Organizations: OpenAI, TBPN

Books & works: Feed Me

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