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- 🇨🇦CA · Entrepreneurship#1795K to 30K
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2.5K to 15K🎙 Weekly cadence·367 episodes·Last published 4d ago - Monthly Reach
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5K to 30K🇨🇦100% - Active Followers
Loyal subscribers who consistently listen
1.5K to 9K
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Recent episodes
Ep 367: Past Tents, Future Tents | Apply Yourself: Farmers Market Application Tips
May 11, 2026
Unknown duration
Ep 366: Past Tents, Future Tents Reza Djalal | Putting The Farmers Market in FMPP
May 4, 2026
Unknown duration
Ep 365: Past Tents, Future Tents | What We Learned at The InTents Conference
Apr 27, 2026
Unknown duration
Ep 364: Grow Where You're Planted | Maggie Funkhouser: State of Reunion
Feb 9, 2026
Unknown duration
Ep 363: Grow Where You're Planted | Amanda Edmonds Is Up To Data
Feb 2, 2026
Unknown duration
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| Date | Episode | Description | Length | ||||||
|---|---|---|---|---|---|---|---|---|---|
| 5/11/26 | Ep 367: Past Tents, Future Tents | Apply Yourself: Farmers Market Application Tips | Discovering new vendors that fill a need for shoppers at your farmers market is like hitting the jackpot. Finding the market that's the perfect fit for your business and your schedule is every vendor's goal. Communicate clearly and everybody wins. This week the Farmers Market Pros are talking about balancing all the pieces that create a smooth, straightforward and welcoming application. With just a little effort on both sides the process can be the start of wonderful working relationships. Start here: Know where you're headed and make your application a map Put that application button in all the places Find the right balance: more welcoming, less gatekeeping When applying, be as specific as possible Auto responders and market management platform tools save precious time | — | ||||||
| 5/4/26 | Ep 366: Past Tents, Future Tents Reza Djalal | Putting The Farmers Market in FMPP | The USDA just opened the Local Agricultural Market Program (LAMP) request for proposals and Farmers Market Promotion Program applications are due on June 5th. This funding has been a moving target the last couple of years, with tight deadlines, slow responses and sometimes sudden terminations to confirmed contracts. Still, the grant amounts are some of the largest available to farmers markets seeking to accomplish big, multi-year projects. This week we're talking to Reza Djalal of the Adams County Farmers Market. He's been part of a successful FMPP grant project and is submitting again this year. Listen in as we chat about: What kind of preparation will help meet this tight deadline Framing your project as one that helps farmers Checking meticulously for typos and math errors The weight USDA gives to naming partners (like Farmers Market Pros) Making your 35 page proposal "beautiful" | — | ||||||
| 4/27/26 | Ep 365: Past Tents, Future Tents | What We Learned at The InTents Conference | Kicking off this season of Tent Talk, the farmers market podcast, we're looking back at last month's InTents National Farmers Market Conference. Our theme for this series is Past Tents; Future Tents so today we're recapping what we heard and saw at the tenth annual conference, and thinking about ways we might come back even stronger in 2028. Listen in and join us in the comments while we consider: • The importance of meeting in real life. Zoom fatigue, anyone? • Messages and ideas that really stuck with us. What were your favorites? • Adding additional tracks for new and experienced market managers to deep dive • Partnering with a friendly non-profit to fund scholarships. Know anyone? • Staying in touch between conferences with live calls, focus groups and more This episode of Tent Talk is supported by the National Farmers Market Survey 2026. You have until THIS Thursday to answer the questions and contribute to a knowledge base that will benefit us all. Click the Michigan State University logo on the Resource page at FarmersMarketPros.com to access the survey today. | — | ||||||
| 2/9/26 | Ep 364: Grow Where You're Planted | Maggie Funkhouser: State of Reunion | We're in a farmers market (state association) state of mind. You already know we like all things local and farmers market associations are no exception. This episode of Tent Talk is all about the value of state market associations. Featuring Maggie Funkhouser, Director of the North Carolina Farmers Market Network, we discuss how state specific associations create more resilient markets, better market managers, and stronger food systems. This episode of Tent Talk: The Farmers Market Podcast is supported by Manage My Market. | — | ||||||
| 2/2/26 | Ep 363: Grow Where You're Planted | Amanda Edmonds Is Up To Data | The future of farmers markets starts with surveys That's right folks! The National Farmers Market Survey is right around the corner and we're discussing it in detail on this weeks episode of Tent Talk: The Farmers Market Podcast. Featuring local leader, data enthusiast, and food systems advocate, Amanda Edmonds, we're digging into everything about one of our industry's most important and influential surveys. What we're covering: What the survey is and why it matters Who it helps and the impact it has Important dates and deadlines Necessary info needed to submit Learn more and meet Amanda Edmonds at the InTents Conference in just one month: March 1st-4th, 2026. This episode of Tent Talk: The Farmers Market Podcast is supported by Square. | — | ||||||
| 1/26/26 | Ep 362: Grow Where You're Planted | Meet, Play, Learn | Farmers markets are based on human relationships and market manager communities are no exception In this weeks episode of Tent Talk: The Farmers Market Podcast, we're highlighting opportunities to strengthen your relationships with other farmers market professionals in your region and across the country. From national conferences to local meet ups, we're covering a range of ways you can engage in-person with the very people whose job is just as weird as yours. What we're covering: The importance of networking with your peers Local conferences coming up Ways we'll be helping to build connections at inTents 2026 This episode of Tent Talk: The Farmers Market Podcast is supported by Loco Canopies. | — | ||||||
| 1/19/26 | Ep 361: Grow Where You're Planted | Apply & Demand | It's time to apply our knowledge towards market applications It's application season at farmers markets across the country! Each year offers a new batch of farmers and entrepreneurs anxious with excitement for the opportunities markets have to offer. But before that 10x10 is popped and in-place, they have to get past one thing: the almighty market application. A critical tool for establishing which markets are right for your business and which businesses are right for your market, applications, when done with intention, help pave a path to long-term market success. Tune in to this episode of Tent Talk: The Farmers Market Podcast as we discuss all things application related. What we cover: How to ensure your application process is an extension of your market's mission Why you should be reviewing your applications with intention How to engage in effective application marketing Ways to evaluate whether a market is a good fit for your market business Listen NOW at the in bio or wherever you stream your podcast. Want to dig deeper into this topic? Join us in March at the 10th annual inTents Conference in San Diego, CA. Tickets available for purchase at intentsconference.com | — | ||||||
| 1/12/26 | Ep 360: Grow Where You're Planted | Taking Stock | Welcome to a new season of Tent Talk, the Farmers Market Podcast. The theme for our next 7 episodes is Grow Where You're Planted, and it's all about using your own resources and the others available to you locally and in the wider farmers market community. Here in episode 360, let's start with taking stock. What's in store for your market in coming months, and how can you plan now to make it the most successful market season yet? Listen in as we talk about: Thinking about your core mission Ways to increase income and reduce expenses Creating win-win partnerships InTents National Farmers Market Conference sessions Stream the episode NOW on Spotify, Apple Music, or YouTube. Register NOW at intentsconference.com | — | ||||||
| 12/22/25 | 359: End of Year Update: Let's Get Growing | Welcome back to Tent Talk, it's been a minute! Be sure to stay with us until the end for an important announcement. Listen in to hear what's been happening at Farmers Market Pros and the rest of our community, what's coming in the next season of Tent Talk, the farmers market podcast, and new offerings at our Farmers Market Forum platform. Hear about some of the amazing speakers coming to the InTents National Farmers Market Conference in March (the South has something to say!). Do not miss the exciting news revealed near the end of this episode. Don't forget to register now for InTents 2026: https://www.tickettailor.com/events/farmersmarketpros/1764636 Listen in as we talk about: The next season of Tent Talk Farmers Market Forum newsletters Monthly live online calls Preview of InTents 2026 sessions and a Very Important Announcement! | — | ||||||
| 11/3/25 | Ep 358: Survive and Thrive | SNAP To It! | Our theme for this season of Tent Talk is Survive and Thrive and boy does it feel relevant now more than ever. Between nearly a million government workers currently on furlough and 40 million people going without access to SNAP benefits, our customers, our farmers, and our communities are staring down the neck of truly dark and difficult times.That's why we're reaching into our toolkit and pulling out a word that guided us through the pandemic: PIVOT. It's time to lean on each other, get creative and resourceful, and mobilize quickly and efficiently to ensure our neighbors remain fed and our vendors balance their bottom line. Join us TODAY as we do exactly that during SNAP to It! a FREE live Zoom call with market managers across the country. What: SNAP to It! Supporting Your Market Family Today When: Monday, November 3rd, 2025 at 9:30 AM PT / 12:30 PM ET Where: Zoom How: Register at https://us06web.zoom.us/meeting/register/HALavysyRe6F09xnmrFtdQ#/registration This episode of Tent Talk, the farmers market podcast, is supported by the National Farmers Market Coalition. | — | ||||||
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| 10/27/25 | Ep 357: Survive and Thrive | Harvesting Support | Every year the last quarter never fails to creep up on us and 2025 is no exception. As we reflect on the year and look ahead at what's to come, everywhere we turn we're haunted by budgets. How can we continue to ensure that our market business is turning a profit? How can we create a safety net so in times of stress we're still financially secure? The answer is simple: sponsors! This week on Tent Talk, we're calling back to an old, but ever so relevant episode and are revisiting creative ways to harvest support. Tune in as we discuss: The importance of budgeting for your market Why you should be connecting with potential sponsors now, rather than waiting for "charitable giving" season Helpful tips on the most effective ways to reach out to sponsors Listen along and then get excited about making 2026 more profitable and less stressful. | — | ||||||
| 10/20/25 | Ep 356: Survive and Thrive | Opening New Doors | Uncertainty often breeds innovation and periods of economic instability are no exception. Job insecurity can be the tipping point to that pushes makers to think outside the box and embrace the adventure of farmers market entrepreneurship. Suddenly there's space to turn that recipe into a money making reality. In this episode of our Survive & Thrive series, we're focusing on an unexpected benefit that markets sometimes see during times of turmoil: an influx of business start ups. As people part ways with corporate America and dip their toes into farmers market life, it's up to market managers to ensure those new vendors are informed, prepared, and properly supported. Listen in as we discuss: Why shifts in the economy and employment offer opportunities Resources that benefit new business owners Incubating new vendors to increase success How to determine if a farmers market business is right for you This episode of Tent Talk: The Farmers Market Podcast is supported by Vendor-101. | — | ||||||
| 10/13/25 | Ep 355: Farmers Market Strategies | On Pricing, Scaling & When to Walk Away | Farmers Markets offer food founders the chance to capture high margin sales, but it only matters if you know how to make them profitable. In this episode, Sarah Delevan sits down with Catt Fields-White, nationally recognized farmers market expert and founder of the InTents National Farmers Market Conference, to answer real questions from Good Food CFO listeners about maximizing farmers market revenue. What You'll Learn: Why Catt told one cookie vendor to raise prices five times before adding production capacity The margin advantage of farmers markets vs. wholesale distribution (and why it matters for cash flow) Logistics for selling at 7+ markets weekly: staffing, delivery, and storage solutions Simple display changes that directly impact sales (including the pricing psychology most vendors miss) What to do before walking away from an unprofitable market, and more | — | ||||||
| 10/6/25 | Ep 354: Survive and Thrive | Doing The Math | In this episode of our Survive & Thrive series, we're going back to the basics when it comes to maintaining a financially stable market. While grant funding feels unstable and uncontrollable, when your passion meets profit, you're prepared to weather even the most unpredictable of storms. A strong P&L around the core function of supporting farmers and incubating small businesses is almost like tent weights for your market operation. Listen as we discuss doing the math on: Venue Equipment Operating costs Staff Marketing This episode of Tent Talk, the Farmers Market Podcast, is supported by the Catamaran Resort Hotel & Spa. | — | ||||||
| 9/29/25 | Ep 353: Survive and Thrive | Stronger Together | When your job is weird, it's easy to feel isolated. Who do you ask for help when all of your friends work desk jobs? How do you advocate for the importance of markets in your community when you're a team of one? Where do you go to brainstorm city specific issues? Well the solution just might be in your own backyard. In this episode of our Survive & Thrive series, we're emphasizing the importance of hyper-local coalitions on the success and longevity of markets in your city, county, or region. Because no one understands markets better than other market managers. Listen in as we discuss: The effectiveness of collaborative problem solving Why it helps to lean on fellow market managers How to collectively navigate changes to local permitting and safety protocols The benefits of exchanging farmer and vendor information This episode is supported by MarketWurks, making market management easier. | — | ||||||
| 9/22/25 | Ep 352: Survive and Thrive | Support Your Local Farmer | In this episode of our Survive & Thrive series, we're speaking with Dana DiPrima. She's built the For Farmers Movement on consumer education and thousands and thousands of small donations. Her organization's simple grant application creates solutions for one challenge at a time and ensures small farms can keep farming. Listen in as she shares all about her story, the movements role in sustaining local food systems, and the importance of investing in everyday farming infrastructure. Because no farms, no farmers markets. This episode of Tent Talk, the Farmers Market Podcast, is supported by SQUARE. Dana's farmers market guide can be found here: https://www.forfarmersmovement.com/farmers-market-guide | — | ||||||
| 9/15/25 | Ep 351: Survive and Thrive | The Next Fresh Thing | Tent Talk has returned with a new series, Survive & Thrive! Before we dive deep into our scheduled content, we're sharing a quick preview of this season and a few reminders. Tune in as we talk about: Next weeks episode featuring Dana DiPrima from the For Farmers Movement Our new online community, the Farmers Market Forum Early bird ticketing for the 10th annual inTents conference ends September 15th, 2025 RFP deadline for inTents 2026 extended to September 19th, 2025 Voting period for America's Farmers Market Celebration by American Farmland Trust closes September 30th, 2025 Interested in more Farmers Market Pros content? Subscribe to our newsletter at farmersmarketforum.com | — | ||||||
| 9/8/25 | Ep 350: Survive and Thrive | Once Again, P is for Pivot | The leaves aren't the only thing changing this fall! We're shaking things up with an adjusted schedule, a fresh new Tent Talk season, and an updated interactive platform. In our upcoming series, Survive & Thrive, we're focusing on how to operate a successful market business during unprecedented times. In this episode, we're taking a look back at where we've been and forward to where we're going. From 2020 to 2026, tune in as we reflect on all things farmers markets, Farmers Market Pros, and inTents: The Farmers Market Conference. Listen closely for a few important dates and deadlines. To keep growing your market business, subscribe to our newsletter at farmersmarketforum.com. This episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust. | — | ||||||
| 7/7/25 | Ep 349: Summer Updates | Diversifying Our Offerings | Almost 350 episodes in, we're making some changes to Tent Talk. We're still here, that big archive is still bingeable and new episodes are on the schedule. We're also moving our newsletter to a more interactive platform, making it weekly and adding related offerings. Watch for upcoming webinars, live calls and later this year additional private podcast episodes just for members. Tune in to hear what we're doing on our summer not-a-vacation. Pop over to farmersmarketforum.com to subscribe to the newsletter. Let's keep growing community. #farmersmarketpodcast #farmersmarketsdontjusthappen #farmersmarketforum farmersmarketforum.com | — | ||||||
| 6/9/25 | Ep 348: Sagdrina Brown Jalal | Building A Bigger Tent: Rooted in Resilience | We're talking this month about Building a Bigger Tent at our farmers markets. Let's remember that the more people and communities we welcome to markets, the deeper our variety of produce, products and personalities. Exclusion, whether purposeful or just thoughtless, means we miss out on all the richness that comes with diversity. Sagdrina Brown Jalal is back with us for this episode, just in time for Juneteenth. While that day of historic remembrance is coming up next week on June 19th, observances and events will start this weekend and extend into next. We're talking about how your market can support that holiday. And we're looking at how organizations like the West Georgia Farmers Cooperative are working to level the playing field and lift up small farmers all year round. Tune in while we discuss: Support can be more appropriate than leadership The exhausting history of resilience Bridging urban and rural division Looking beyond Federal funding Partnership and collaboration as strength #Farmersmarkets #Juneteenth #Blackfarmersmarkets #Cooperatives #Belovedcommunity #SageDCollective | — | ||||||
| 6/2/25 | Ep 347: Everybody Eats | Build A Bigger Tent: Better Together | This month we're going to be talking about Building a Bigger Tent and keeping our commitment to making farmers markets a welcoming and opportunity filled place for everyone. We're also getting ready to launch some new ways to share information to make your farmers market more profitable and less stressful for farmers, producers and managers. Don't miss those upcoming announcements. Meanwhile, expect some shorter episodes this summer leading up to our next full season, and the occasional longer one. Dip into the archives anytime: there are currently almost 350 episodes there. Quick reminder: you have just a few days before registration closes on June 5th for the International Public Markets Conference in Milwaukee, Wisconsin this month. Our own Catt Fields White will be hosting a panel there on market operations. Click the PPS logo on the Resource Page at FarmersMarketPros.com to register. | — | ||||||
| 5/26/25 | Ep 346: Are Farmers Present? | Defining Farmers Markets: Keeping Our Word | Wrapping up our series on defining farmers markets, we're chatting in this episode about what a farmers market is, and what it isn't. Whether inadvertently or intentionally, a lot of places and platforms and events are identified as farmers markets that don't meet the definition. Tents alone do not a farmers market make and the same goes for fresh produce. Are there farmers present? Does it happen regularly? We're intent on keeping our word. Speaking up for farmers markets means reminding people what a farmers market really is, and why that matters. Listen in as we discuss What makes a farmers market Helping consumers know the difference Other platforms, other names Calling out greenwashing Keeping our word Today's episode of Tent Talk, the Farmers Market Podcast, is supported by TentCraft | — | ||||||
| 5/19/25 | Ep 345: Shop Outside the Box | Defining Farmers Markets: Delivering Net Growth | In this episode of our series on defining farmers markets we consider online ordering and delivery services by looking back to a June, 2021 conversation with Christine Farren, Executive Director of San Francisco's Foodwise. Back then, the organization formerly known as Cuesa was redesigning the curated boxes developed on the fly during peak Covid into a delivery service managed with a logistics partner. Tune in as we discuss how online ordering and home delivery fits into the definition of farmers markets as a place where farmers and eaters form relationships. Listen to our conversation about: Flexibility as a superpower Sharing other organizations' strengths Doing the math on delivery Keeping new systems equitable The importance of face time Today's episode of Tent Talk, the Farmers Market Podcast, is supported by Project for Public Spaces | — | ||||||
| 5/12/25 | Ep 344: Recognizing Best Practices | Defining Farmers Markets: Certified Success | Continuing our series on defining farmers markets we like to wonder: what if everyone in a region or in the country agreed on one set of best practices and one set of rules for farmers markets? In this episode we're talking with Dr. Kim Hutchison and Meredith Ledlie Johnson about how the Virginia Farmers Market Association has done just that. Bringing in multiple stakeholders helped create consistent standards. Education and certification of managers and farmers markets provides validation and a sense of pride. Leveraging that recognition to negotiate managers' compensation and public policy are additional benefits. Listen in as we talk about: Creating consistent standards Recognizing our industry's strengths Bringing multiple agencies to the table Documenting the work we do How certification affects salaries Today's episode of Tent Talk, the Farmers Market Podcast, is supported by American Farmland Trust | — | ||||||
| 5/5/25 | Ep 343: Farmer Jake Johannes | Defining Farmers Markets: Producers Take The Lead | Defining farmers markets starts with one common thread: the presence of farmers, selling to shoppers. From there all bets are off and protocols and structure can vary widely. This week we're looking back to a conversation with farmer Jake Johannes from the Sacred Sun Cooperative. He shares how the Brookside Farmers Market in Kansas City, Missouri is organized as an almost all-volunteer market. Farmers and vendors serve on the board, actively assisting a paid manager to maintain standards centered on local food and "radically sustainable practices". Listen in as we talk about: • Centering producers • Maintaining market integrity • Avoiding conflicts of interest • Supporting your market manager • Compassionate decision making Today's episode of Tent Talk, the Farmers Market Podcast, is supported by Farmers Market University. | — | ||||||
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Chart Positions
1 placement across 1 market.
Chart Positions
1 placement across 1 market.